Why would Google rank a highly irrelevant page in the top 15 especially for a seemingly important keyword?
-
While searching for "Blog writing service reviews", I found that a web page that's not even optimized for the query is ranking within top 15 search results. Upon checking the source code, I found that the webpage has been optimized for product reviews services. Plus, the website is only 11 months old, got 7 digit Alexa rank and has PR 1. Why would Google rank such a page in top 15?
-
Sometimes its about what you cant see. Backlinks, and other sources may exist that factor into a higher ranking.
-
Because the Google Algo placed it there. Often times for long-tail queries, the exact phrase does not show in order or does not have the exact wording. The page does have "blog writing service" and "review" on it and if you Googled "blog writing service reviews" with exact matching (quotes), only 3 results show. So Google will try to fill the results w/what they determine may be relevant to the user's query. Often times, it's not because of the exponentially high number of possible queries, it's difficult to always have exact matching results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords are indexed on the home page
Hello everyone, For one of our websites, we have optimized for many keywords. However, it seems that every keyword is indexed on the home page, and thus not ranked properly. This occurs only on one of our many websites. I am wondering if anyone knows the cause of this issue, and how to solve it. Thank you.
Technical SEO | | Ginovdw1 -
How to get into Google's Tops Stories?
Hi All, I have been doing research for a few weeks and I cannot for the life of me figure out why I cannot get my website (Racenet) into the top stories in Google. We are in Google News, have "news article" schema, have AMP pages. Our news articles also perform quite well organically and we typically dominate the Google News section. We have two main competitors (Punters and Just Horse Racing) who are both in top stories and I cannot find anything that we are doing that they aren't. Apparently the AMP "news article" schema is incorrect and that could be the reason why we aren't showing up in Google Top Stories, but I can't find anything wrong with the schema and it looks the same as our competitors. For example: https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fwww.racenet.com.au%2Fnews%2Fblake-shinn-booked-to-ride-doncaster-handicap-favourite-alizee-20190331%3FisAmp%3D1 Does anyone have any ideas of why I cannot get my site into Google Top Stories? Any and all help would be greatly appreciated. Thanks! 🙂
Technical SEO | | Saba.Elahi.M.0 -
Wrong Page Ranking?!?
I did some research today, one of our keywords is "mobile column lifts." I recently redid a page on our website to target this keyword. When I Google search this keyword I see that a page on our site titled "Reconditioned Mobile Lifts" is ranking for this keyword. I took a look with Moz, our mobile column lifts page ranks 90 for the keyword, and the reconditioned lifts page ranks 73 the keyword. Why is this happening? How can I fix this? https://www.slec.com/mobile-column-lifts/ https://www.slec.com/reconditioned-mobile-lifts/
Technical SEO | | slecinc0 -
Best way to change URL for already ranking pages
Hello. I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do? What is the best way to change URL for already ranking pages?
Technical SEO | | GoMentor0 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
How to optimize for different google seach center (google.de, google.ch) ?
We all use Deutsch language and (.com) domains for the sites. I ranked well in google.com ,but not so well in google.de , google.ch , my competitors ranked much better in google.de,google.ch. I checked most of their outbound-links, but get few information. Links from (.DE) domains or links from sites located in German help the rank for special google seach center ? (google.de, google.ch) . Or some other factors i missed? please help.
Technical SEO | | sunvary0 -
Page rank and ranking down
Hi I blog at Technostarry. Some 3 months back during page rank update, my page rank went down from 3 to 2. I don't know the reason behind this. And now, my traffic and ranking is also down. I am not involved in any bad SEO practices, I don't copy paste and I write original content. I am too confused as why and what has happened with my site. If someone could analyze my blog and look at my weak points then that would be great. I would like to get any suggestions to get back my ranking and also page rank back. Thanks.
Technical SEO | | technotech0 -
Importance of an optimized home page (index)
I'm helping a client redesign their website and they want to have a home page that's primarily graphics and/or flash (or jquery). If they are able to optimize all of their key sub-pages, what is the harm in terms of SEO?
Technical SEO | | EricVallee340