Main Keyword penalized. And now?
-
Hello SEO comunity.
In one of the sites that I work, our team won numerous keywords in the first searching results.
Unfortunately, on june we lost the most important site keyword. It was a general Word, very disputed, that generated a lot of traffic to us.
The problem: it droped from third to fifty position.
I’d like your help to identify the possible punishments and than find the solutions. What could happened? Where do we start? Is there any checklist to verify the punishments? What do you suggest to me?
PS:
-
We always do a clean job, getting away form the blackhat techniques;
-
We didn’t received any notification from Google;
-
During two year, the keyword was in the first ten positions.
Actually, I'm looking for an explanation for what happened to me, to get my top10 again.
Thanks
-
-
I would second Irving on this.
We got hit with exactly the same issue. After a bit of head scratching our best bet was over-optimisation of anchor text. With a bit of work we managed to get a fair few of the anchor text changed, some removed and we also diluted the exact match anchor text ratio by linkbuilding with generic www.mysite.com type anchor text and the rankings returned after a few months.
-
probably a combination of on page overo ptimization and over optimization of anchor texts on incoming links.
-
I'd love to help but I would have to know the site and keyword, it is the only way. Would you be willing to present it either here or via private message?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimize Pages for Keywords Prior to Building Links?
Greetings MOZ Community: According to site audit by a reputable SEO firm last November, my commercial real estate web site has a toxic link profile which is very weak (about 58% of links qualified as toxic). The SEO firm suggests than we immediately start pruning the link profile, requesting removal of the toxic links and eventually filing a link disavow file with Google for links that web masters will not agree to remove. While removing toxic links, the SEO firm proposes to simultaneously solicit very high quality links, to try to obtain 7-12 high quality links per month. My question is the following: is it putting the cart before the horse to work on link building without optimizing pages (with Yoast) for specific keywords? I would think that Google considers how each page is optimized for specific terms; which terms are used within the link structure, as well as terms within the meta tags. My site is partially optimized, but optimization has never been done thoroughly. Should the pages of the site be optimized for the top 25-30 terms before link building begins. Or can that be done at a later stage. Note that my link profile is pretty atrocious. My site at the moment is receiving about 1,000 unique visitors a week from organic search. However 70% of the traffic is from terms that are not relevant. The firm that did my audit claims that removal of the toxic links while building some new links is imperative and that optimization for keywords can wait somewhat. Any thoughts?/ Thanks for your assistance. Alan
Intermediate & Advanced SEO | | Kingalan10 -
Am I turning a non geo-keyword into a geographic one?
Our client has a high powered site with tons of authority. They dominate in the eastern united states for multiple keyterms that relate to their service based company. However their closest competitor, a site with literally HALF of their authority, ranks ahead of them all over the world in markets outside of NYC. The client is using the terms "NYC and New York" all over their site, is it possible that they are giving themselves a local limitation by doing so when their competitors dont? The keyword itself doesn't necessarily lend itself to a local geo-based search result, but are we artificially CREATING that situation ourselves?
Intermediate & Advanced SEO | | Fueled0 -
SEO Moz Keyword Ranking Tool
The SEO Moz keyword ranking tool is useful and fairly accurate but it would be more useful to know why the ranking changed. Can the tool provide any insight in this regard?
Intermediate & Advanced SEO | | casper4340 -
Can keyword in onpage links be seen as spam?
My seo strategy relies heavily on a lot of great relevant content on the domain. To achieve this, I have a section with 'information docs' on each product page. They are lists with links to informational pages relevant to the product. For instance; domain.com/apples/ On this product page there are 30 links to articles; domain.com/apples/how-to-store/
Intermediate & Advanced SEO | | Koenseo
domain.com/apples?recipes/ etc. The anchor texts of these links are the titles of these articles, so on the product page the list of links looks like this: How to store apples
Recipes with apples etc. Question: Are those keywords in the links (apples) counted as onpage keyword usage an can it be seen as keyword stuffing by Google? Thanks a lot.0 -
Price Range: Top Notch Keyword Research
How many years would someone need to have to be experienced enough to provide a thorough job of providing me with keyword research? I am willing to pay for the best job but I don't want to be taken to the cleaners...especially by someone that may not be giving me the best effort or that is not qualified. ( I was just quoted $200 an hour from an 18 yr old today) We are getting ready to change our URL's and add keywords but I am not sure which terms to add and in what order. I have heard put the most important words first but I am not sure which are the most important. 🙂 By my research we only have about 5 keywords but I am not sure. (Excluding long tail)
Intermediate & Advanced SEO | | Boodreaux0 -
Planning a Link Building Campaign: Which keywords to focus on?
Okay, so looking at my ranking tab for my campaign. It shows the increase in traffic from my keywords, ranks, etc. My goal is to increase traffic, thereby sales. I am trying to plan a link building campaign (aside from the onpage optimization) and get as many keywords within the top 10 as possible: Do I start focusing on a certain number of keywords that are on page 2 (lets say 10) and try to build links to get them within the top 10. Then pick another 10 keywords? Do I pick a variety of keywords from various pages? What is the smartest way of trying to optimize campaign keywords as far as linkbuilding?
Intermediate & Advanced SEO | | inhouseseo0 -
Keyword Self-Cannibalization
Hi, Happy Friday! I was advised to look at the SEO strategy of a UK SEO company and copy a technique they used, however, I have doubts that this technique is any good. So mydomain.com targets My Domain For my main keyword phrase, I was told to place a link to a newly created inner page in my footer, targeting the main keyword and on this page, create unique content which points back to my homepage. Now I also have mydomain.com/my-domain.php which has a link to mydomain.com with anchor text My Domain. Based on the SEOMoz reports, this now seems to be Keyword Self Cannibalisation and I think that it is diluting link juice and the value of my SEO on my homepage for this term rather than helping. Can you advise if this technique is wrong?
Intermediate & Advanced SEO | | tdsnet0 -
Is my Company Blog Affecting my Main Company Website?
mywebsite.com has a niche related blog on mywebsite.com/blog. Should i be separating it with a subdomain blog.mywebsite.com? Could the blog content be diluting my website's message? My Reasoning Google Webmaster Tools --> Significance is leaning towards general terms (blog topics related) as apposed to mywebsite.com targeted terms.
Intermediate & Advanced SEO | | schmeetz0