Practical steps to increase Domain Authority
-
Having read the Neil Patel's guide to DA, I am still at a loss as to practical steps, I can do to help improve my Domain Authority.
This is a summary of findings / action plan so far:
1. Building quality incoming links by producing excellent content that people will love!
2. Having "related articles" to keep users on site for longer, and provide more information
I am certain I am missing some more steps? More worryingly my DA has gone down from 8 to 5! I do not know how to improve it?
Please help with real practical steps that I can use.
-
I used to try different methods to increase the Domain Authority but i still didn't get the exact reason why the DA of a page will increase a decrease.
So what i do now if keep building quality links and use the social signals as well. I have noticed that the DA of my page has increased gradually. But i do not really care about increasing the DA now.
-
Hi Saddat
This is a pretty loaded question. Focus on your on-site SEO, content, local SEO, and link building.
Moz offers extremely comprehensive guides and has a great Academy area to help you learn more about how you can enhance your site and visibility.
I would also suggest you look into:
Local SEO Audit
Content Audit
Backlink Audit
Information Architecture for SEOThese resources will help you engage your audience better, as well as help you find pain points on your website and optimization.
There's no blueprint answer from the Q+A forum - this will heavily depending on learning the above resources and testing your theories.
Hope this helps! Good luck!
-
I have seen the resources. Apart from all theoretical stuff, how do you put it into steps?
-
Hi there,
Many, many factors go into determining DA. You might find these Moz resources helpful:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect Only Home Page/Root Domain via Domain Registrar Only
Hi All, I am really concerned about doing a 301 redirect. This is my situation: Both Current and New Domain is registered with a local domain registrar (similar to GoDaddy but a local version) Current Domain: Servers are pointing to Wix servers and the website is built and hosted with Wix I would like to do a 301 redirect but would like to do it in the following way with a couple of factors to keep in mind: 99% of my link are only pointed to the home page/root domain only. Not to subdirectories. New Domain: I will register this with wix with a new plan but keep the exact sitemap and composition of current website and launch with new domain. Current Domain: I want to change server pointing to wix to point to local domain registrar servers. Then do a 301 redirect for only the home page/root domain to point to the new domain listed with wix. So 301 is done via local registrar and not via Wix. Another point to mention is it will also change from Http to Https as well as a name change. Your comments on the above will be greatly appreciated and as to whether there is risk in trying to do a 301 redirect as above. Doing it as above it also cheaper if I do the 301 via the wix platform I will need to register a full new premium plan and run it concurrently to the old plan whereas if I do it as mentioned above will only have the additional domain annual fee. Look forward to your comments. Mike
Intermediate & Advanced SEO | | MikeBlue10 -
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
Legacy domains
Hi all, A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well. Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was? Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com. What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains? Many thanks, Dan
Intermediate & Advanced SEO | | clarkovitch0 -
URL Rewriting Best Practices
Hey Moz! I’m getting ready to implement URL rewrites on my website to improve site structure/URL readability. More specifically I want to: Improve our website structure by removing redundant directories. Replace underscores with dashes and remove file extensions for our URLs. Please see my example below: Old structure: http://www.widgets.com/widgets/commercial-widgets/small_blue_widget.htm New structure: https://www.widgets.com/commercial-widgets/small-blue-widget I've read several URL rewriting guides online, all of which seem to provide similar but overall different methods to do this. I'm looking for what's considered best practices to implement these rewrites. From what I understand, the most common method is to implement rewrites in our .htaccess file using mod_rewrite (which will find the old URLs and rewrite them according to the rewrites I implement). One question I can't seem to find a definitive answer to is when I implement the rewrite to remove file extensions/replace underscores with dashes in our URLs, do the webpage file names need to be edited to the new format? From what I understand the webpage file names must remain the same for the rewrites in the .htaccess to work. However, our internal links (including canonical links) must be changed to the new URL format. Can anyone shed light on this? Also, I'm aware that implementing URL rewriting improperly could negatively affect our SERP rankings. If I redirect our old website directory structure to our new structure using this rewrite, are my bases covered in regards to having the proper 301 redirects in place to not affect our rankings negatively? Please offer any advice/reliable guides to handle this properly. Thanks in advance!
Intermediate & Advanced SEO | | TheDude0 -
301 Redirect from unused domain
Hi All First question here so go easy.. I have a property site which is working well so far considering it;s early days, unfortunately some of my earlier efforts did not go so well and one in particular I pretty much destroyed in my attempts to improve the site SEO. Lucky enough my SEO skills have improved quite a bit lately, largely thanks to the great tools, tutorials and experts here at Moz 🙂 My question is whether I can use a 301 redirect to pass the domain authority and any link equity from an unused site to the one that ive done a better job on? it would seem a little sketchy to me and I would prefer not to get slapped and penalized "again" for doing something dodgy... Thanks everyone and thanks for all the help over the last 6 months or so.. Wes Dunn
Intermediate & Advanced SEO | | wesdunn19771 -
How do you raise domain authority?
Hey guys, hoping you can help me out here. I've been tasked with raising several sites' domain authority to a level of 30. Right now, many of them are hovering around 20. Three weeks into this project and our numbers have dropped 1-2 points on average but I don't think our efforts would reflect that this quickly. From what I've read online, a good strategy is guest posting on relevant sites and collecting links from sites with higher DAs. I've also read at least one Moz article about this potentially being ineffective. I've read some of the related posts but they seem mostly dated and the answers didn't seem to help me. Hoping someone with some experience with this can help me out, I appreciate it.
Intermediate & Advanced SEO | | DustinAB0 -
Impact of Domain Authority on Keyword ranking
Experts Please advise if there is any impact on Keyword rankings due to high or low Domain authority?
Intermediate & Advanced SEO | | INN0 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0