Problem with fresh content on homepage
-
On my site my homepage acts as sort of a landing page that is geared towards getting the customer sign up (almost like a PPC landing page aside from a few navigation options...about, blog, contact and the legal docs in the footer). My blog is geared towards other businesses in the industry and the like minded tech people.
My problem:
From a user perspective I don't feel that blog snippets would add anything useful to the homepage. However, I feel like I fresh content would help my SEO endeavors. Suggestions?Note:
Should be mentioned that all my social stuff is deeply integrated into my /blog so importing tweets, for example, is out of the question. -
Thanks guys!
-
I like Alan's idea.
You could also create a large number of "value propositions" for your product and those could be rotated automatically on your homepage daily or on whatever schedule you determine. These would be sales pitches that might increase conversions. And you could have a link to a page with the entire value proposition collection at the bottom of each tip.
Also, since your blog seems to be successful in social media maybe you could strengthen your sales pitch and calls to action there.
-
Jason,
One option would be to split up the home page. Devote the above-the-fold portion to your primary purpose, then below that, have article snippets. Alternately, split it down the middle - left/right, or some other combination of a grid layout. The other advantage of snippets on the home page is more people (not all but some) would find that additional content.
By putting it below the fold you are less likely to detract from your call to action if that's your home page's purpose, while still ensuring fresh content, and those snippet links count for a lot since Google puts more emphasis on links coming from the home page content area.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content in sidebar
Hi guys. So I have a few sentences (about 50 words) of duplicate content across all pages of my website (this is a repeatable text in sidebar). Each page of my website contains about 1300 words (unique content) in total, and 50 words of duplicate content in sidebar. Does having a duplicate content of this length in sidebar affect the rankings of my website in any way? Thank you so much for your replies.
On-Page Optimization | | AslanBarselinov1 -
Question about Homepage Title
Hi there, I recently made a change to the title URL for my site, and it changed how Google displayed my sitemap. Before it showed the most common sites, and now it simply links to 4 of them below the domain URL without descriptions. I have attached images below which shows my problem. I hope this is the right section for this question. Thanks! 5ypdnY2 4u2HAia
On-Page Optimization | | One20 -
Problem with internal links.
Hello,I am trying to do an audit of the internal links of my site at zenplugs.com. I am having great difficulty simply trying to establish how many internal links there are on the home page. Off the top of my head I think there are probably 20-25 but Screaming Frog tells me there are 574, the MozBar is listing zero and Open Site Explorer is telling me my site hasn't been indexed yet. I have tried several web based services but most of them don't work. Can anyone recommend a tool which has given them a number they trust? My second query is that one of the tools told me that there are 4 links on the home page with no anchor text, linking to http://zenplugs.com/#. Is this a problem? Many thanks, in advance. Toby
On-Page Optimization | | T0BY0 -
Duplicate Page Content
Hi there, We keep getting duplicate page content issues. However, its not actually the same page.
On-Page Optimization | | HamiltonIsland
E.G - There might be 5 pages in say a Media Release section of the website. And each URL says page 1, 2 etc etc. However, its still coming up as duplicate. How can this be fixed so Moz knows its actually different content?0 -
Is that a problem for indexing?
Hi all, I have an issue driving me crazy thant I think it could be impacting in the SERPs. My site has a spanish version "www.tarifakitesurfcamp" and an english version "www.tarifakitesurfcamp.com/en". These two "pages" in the CMS ("inicio" and "home") have the same title and the same description tag (in spanish) as the plugin ALL in one SEO only allows me to write one unique title and description for the home page via GENERAL OPTIONS (there's an option for "home title" and for "home description").. If a try to assign a title and a description individually for each page it doesn't work (I can't see the titles and description in the source code" of those pages. On the other hand, there's another page that is http://www.tarifakitesurfcamp.com/?attachment_id= which I can't locate in the CMS within pages section. This page has the same tittle and description as well. Could anyone give me a solution? Thanks.
On-Page Optimization | | juanmiguelcr0 -
Index.php getting Duplicate page content.
I am quite new to SEO and have now got my first results. I am getting all my index.php pages returned as Duplicate page content. ie: blue-widgets/index.php
On-Page Optimization | | ivoryred
blue-widgets/ green-widgets/large/index.php
green-widgets/large/ How do solve this issue?0 -
Duplicated Content Column in excel
I'd like to see all duplicated content URLs in excel. But when I do the export to csv, and then use text to columns, I end up with an empty duplicated content column. The URLs should be in column AF in excel, but this column is empty. Can somebody help me on this?
On-Page Optimization | | jdclerck0 -
Indexation problem
Hello, I have an online store specialized in offers and discounts (http://www.offertazo.com/) with an indexation problem. The products are not updated correctly. I think the problem is that when I publish a new offer, it doesn´t appear on the top of my page´s SERP. I would appreciate any suggestions. Best regwards.
On-Page Optimization | | ofuente0