Splitting Copy between H1 and non-H1
-
My copywriter and designer are putting together a new homepage design that eliminates my H1, which is currently my primary term. After I let them know that it's imperative to have that term included in the H1, they asked what I would think about splitting their newly proposed tagline up into H1 and non-H1 content using CSS to style both segments the same way.
To the user the tagline would read something like:
An In-Home Nursing Service With A Patient-First FocusBut it would be coded like this:
An
In-Home Nursing
Service With A Patient-First Focus
Are there any drawbacks to executing the H1 like this?
-
Thanks so much, Gary. This is exactly the information I needed. I suspected this was the case but it occurred to me I hadn't actually ever read it anywhere.
-
Really appreciate it, Patrick. Sounds like I'll need to push back. Thanks for taking the time to respond.
-
Hi there
I meant this from a title and content standpoint. Of course top navigation and structural elements will come before.
Apologies for not clarifying that.
Thanks.
-
"Plus, your H1 should be the first thing on your page, not after your
."
Not sure I agree 100% with that, there are top and left nav elements and various other structual and design things that logically appear before an H1.
However it does make sense for it to be on its own line and above the content it is a header for as close to the top as possible.
Otherwise I agree with everything else you mentioned.
-
Your H1 should stand out as a solo tag and not be put into a line of code only used for SEO purposes.
Remember that H1 tags are used by Screen Readers and other such technology, read more here about the effects of screen readers and H1 tags here:
http://www.maxability.co.in/2013/06/html-5-headings-behavior-with-screen-readers/As Google has suggested in the past, if you are doing it just for SEO and not for the user then its probably not a good idea.
-
Hi there
I honestly don't like this tactic. I would leave the whole phrase in the H1 because it contains words that may be used in queries. You want your H1's to be more editorial anyway where you titles are more keyword / query focused in a natural language setting.
Plus, your H1 should be the first thing on your page, not after your
. I don't think this will hinder your SEO, but keep structure and best practices in mind.
That's just my two cents. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could duplicate (copied) content actually hurt a domain?
Hi 🙂 I run a small wordpress multisite network where the main site which is an informative portal about the Langhe region in Italy, and the subsites are websites of small local companies in the tourism and wine/food niche. As an additional service for those who build a website with us, I was thinking about giving them the possibility to use some ouf our portal's content (such as sights, events etc) on their website, in an automatic way. Not as an "SEO" plus, but more as a service for their current users/visitors base: so if you have a B&B you can have on your site an "events" section with curated content, or a section about thing to see (monuments, parks, museums, etc) in that area, so that your visitors can enjoy reading some content about the territory. I was wondering if, apart from NOT being benefical, it would be BAD from an SEO point of view... ie: if they could be actually penlized by google. Thanks 🙂 Best
Intermediate & Advanced SEO | | Enrico_Cassinelli0 -
Best practice to 301 NON-WWW pages?
Hi Guys, Have a site which has 302 redirects installed for pages like: https://domain.com.au/ to https://www.domain.com.au/ (302 redirect) Is it worth changing the redirect to a 301? This is a large site, like 10,000 pages. Also does anyone know how can this be done via Magento? Cheers
Intermediate & Advanced SEO | | bridhard80 -
Not showing up in search results for non-branded terms
Hello! Can anyone see any glaring reasons why this post: "98 Book Marketing Ideas That Can Help Authors Increase Sales" isn't on page one of Google — or even page 10! — for the term "book marketing ideas"? Many other sites with lower domain and page authority — even ones linking to this article — are ranking on the first ten pages for this term, and I can't figure out why we're not appearing anywhere. The same thing is happening for ALL of our other blog posts, and the keywords they're optimized for. According to GA, the only terms we're getting clicks from are branded keywords. This subdomain is now 2 years old, and the domain bookbub.com has been around for 5 years. Our domain authority is 61. We have the Yoast SEO plugin installed and are following all the standard SEO best practices. We have enough external links to at least be ranking within the first 10 pages of this Google search. I feel like there's something technically wrong, maybe in the code or backend, but nobody here can figure it out, and our hosting provider WP Engine has no ideas. Moz is returning crawl errors on our site, mainly "Error Code 804: HTTPS (SSL) Error Encountered" and "Error Code 803: Incomplete HTTP Response Received." I have confirmed with WP Engine that everything is set up correctly on our end, and that this is a known Moz issue. I've reached out to Moz's support team about this, and am awaiting a response. But what else am I missing? There's got to be something — I've been blogging for 10 years for different companies and my own personal websites, and I've never come across anything like this before. I'm completely stuck! I'd appreciate any insights you can offer. Thanks in advance! 🙂 EDIT: I heard back from Moz on those errors. The 804 errors are a Moz-side issue — their crawler isn't equipped to be able to handle SNI. They're looking into a resolution, and this wouldn't affect search engine crawlers. Regarding the 803 error: "When you see an 803 error, that means your site closed its TCP connection to our crawler before our crawler could read a complete HTTP response. You don't see this error when you go to the page in your browser because content-length is an outdated component for modern browsers and they will disregard this error, but the intention of our crawler is to report any errors that might be occurring. So the crawler is configured to detect and report such errors." The only thing I can think to do here is go back to WP Engine with this information, but other than that, I'm not sure what this could mean or how to fix it, or if this might be the underlying technical issue keeping us from ranking.
Intermediate & Advanced SEO | | bookbubpartners1 -
Splitting and moving site to two domains - How to redirect
I have a client who is going to split their retail and wholesale business and rebrand the retail biz. So let’s say they are going to move everything from currentdomain.com to either retaildomain.com or wholesaledomain.com. The most important business for them is the retail site, so they want to pass on as much ranking power as they can from currentdomain.com to retaildomain.com. I see two choices here: We can 301 redirect all of currentdomain.com to retaildomain.com, and then redirect any wholesale pages to wholesaledomain.com. The advantage is that we can use GSC’s change of address tool to report the change to Google. The downside is that there is a redirect chain (2 hops) to wholesaledomain.com. Would this confuse Google? Or we can 301 redirect page by page from currentdomain.com to the appropriate page on either new site. This means no redirect chains but it also means that we can’t use GSC’s change of address tool. Which would you do and why? And is there another option that I'm missing? I appreciate any insights you can share.
Intermediate & Advanced SEO | | rich.owings1 -
I've submitted a disavow file in my www version account, should I submit one in my non-www version account as well?
My non-www version account is my preferred domain. Should I submit in both account? Or one account will take care of the disavow?
Intermediate & Advanced SEO | | ChelseaP0 -
How do I change HTML title, and add H1 tags with Volusion? and why is it so hard!?!?! wordpress is WAYY better.
So I could go in depth with this and tell you all about the problems I have encountered with Volusion... but i'm not. I just need to help a client change the 7,000 product pages they have that have duplicated title tags, and no H1 tags. (probably one of the worst case of On-Page SEO set ups ever right? Shouldn't Volusion be built to help you do these types of essentials easily? Or (for the price) even better would be to do it automatically based on the product name??)
Intermediate & Advanced SEO | | TylerAbernethy0 -
Magento Base Install 302 from non www to www , problems?
Using our crawl diagnostics report I am seeing a 302 redirect (temporary) from mydomain.com to www.mydomain.com. It is on an installation of magento with no modifications to the htaccess. This seems problematic, should I change to a 301 in .htaccess?
Intermediate & Advanced SEO | | Punkaj0 -
Why Put an H1 Tag On A Product?
Why would you put an H1 tag on a product name? I came across this in another forum and thought I'd float it here.
Intermediate & Advanced SEO | | AWCthreads0