Why would I be ranking for a term when it's not anywhere in my page or pages linking to it?
-
Hi, I have a keyword that's not anywhere in my page in page-grade tool nor are any pages linking to it with that term, why would that be ranking. The term is "dynamic card solution" This is a company we used to have 5 years ago and merged with our company. This term is ranking #1 for this page- http://www.datacard.com/instant-issuance-solutions . I can't figure why that would be even as this is a newer page in the past year.
Thanks for any insight as I'm newer to moz.
Laura
-
Very simple,
Your old site http://www.instantissuance.com uses a 301 redirect which can be seen here
http://www.internetofficer.com/seo-tool/redirect-check/
It then redirects to http://www.datacard.com/instant-issuance-solutions which is the exact page you mentioned above.In tools like Majestic and MOZ you can see that the most common term used in backlinks to the site apart from the domain name is "dynamic card solution".
When you perform a 301 redirect all the positive signals that a site has are passed to its new home. This is a clear indication of that happening.
I hope that makes sense!
-
Sounds like Google's Semantic Search update called Hummingbird. We are seeing a lot of traffic for keywords that don't appear on our pages. Pretty impressive on the part of Big G.
-
Hi Laura,
I think your key insight is in the next result in google serp. I can read that datacard acquired DCS and Cardwizard. It seems that you may be beneficiating of the strong relationship of DCS with the query you're highlighting.
Well in fact DCS is exactly the exact match for the query you show, so I think that google finds relevant to show the company that acquired the one leading that space.
Look at their facebook https://www.facebook.com/pages/Dynamic-Card-Solutions-Instant-Issuance/92503396903
I'm not very confident with your market but I definitely understood that datacard is the new DCS and it seems that google understood that too
Welcome to the semantic world that hummingbird just brought!
Hope this helps!
-
You're number one hit! Is your old website URL pointing to your new website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
API for On Page tool
I'm looking for a tool similar to On Page Grader (Moz) or Focus Keyword (Yoast) with API. We are building out or internal CRM system. Even though none of these tools can replace manual on page analysis, it will be used as a metric and to catch human mistakes.
Moz Pro | | OscarSE0 -
Should I set blog category/tag pages as "noindex"? If so, how do I prevent "meta noindex" Moz crawl errors for those pages?
From what I can tell, SEO experts recommend setting blog category and tag pages (ie. "http://site.com/blog/tag/some-product") as "noindex, follow" in order to keep the page quality of indexable pages high. However, I just received a slew of critical crawl warnings from Moz for having these pages set to "noindex." Should the pages be indexed? If not, why am I receiving critical crawl warnings from Moz and how do I prevent this?
Moz Pro | | NichGunn0 -
Duplicate Pages
Hello, we have an issue which I'm hoping someone can help with. Our Moz system is saying that this page http://www.indigolittle.com/fees/ Is a duplicate page. We use this page purely for mobiles and we have added code to say This has been on for over a month now however Moz is still picking the page us as a High Priority Issue.
Moz Pro | | popcreativeltd0 -
Rank tracker
Which paid rank tracker is best? Free rank tracker best? --How many keywords we can check per profile from free tool? --How many profiles we can manage from it? Is their any way we can upload bulk keywords in Moz Rank tracker?
Moz Pro | | csfarnsworth0 -
How come the linking root domains doesn't download to the cvs when I try to create a "Top Pages" report?
How come the linking root domains tab doesn't download to the cvs when I try to create a "Top Pages" report?
Moz Pro | | mrmworldwidesearch0 -
Old Incoming Links Redirected to new pages are not Being Factored on the Open Site Explorer
Hi, My website has been online since 1994. We have old links pointing to pages that no longer exist so what we have done is to create redirects to the specific page where the content is being displayed now. However, when we use the Open Site Explorer, the linking root domains do not show those sites that contain old links pointing to our domain. One good example of this one is: dmoz.org. Am I improperly handling the redirects? Or, what do I have to do so that old links that are being redirected to the new pages where the information is are accounted when calculating domain authority and trust? Thanks, Alex
Moz Pro | | costarica.com0 -
Ranking better
Hello there, I am after some specific guidance on how to rank well for the keyword ‘Translation Services’. I have managed to get the site www.pstranslation.co.uk to page 2 of google UK for this key term. The difficulty is I seem to have run out of steam now on how to get higher rankings. After spending a considerable amount of time creating content and gaining links I managed to get the site from around page 15 on google uk to page 4 then to page 2. That’s where it seems to have stopped. I (think I) have got the onsite SEO pretty well nailed. I have got some good linkable content (http://www.pstranslation.co.uk/infog_languages.html,http://www.pstranslation.co.uk/language_resources_indus.html) and have plans to produce a more. Experience working within the language industry tells me that a top 3 position on page 1 for this keyword can very lucrative so my main focus of SEO is to rank well for this key phrase. There is a very good chance you reply will simply be get more (better) links and if it is that’s fine but is there anything else I can do? Am I missing a very obvious trick anywhere? Looking forward to your reply.
Moz Pro | | bigtimeseo0
