Why would I be ranking for a term when it's not anywhere in my page or pages linking to it?
-
Hi, I have a keyword that's not anywhere in my page in page-grade tool nor are any pages linking to it with that term, why would that be ranking. The term is "dynamic card solution" This is a company we used to have 5 years ago and merged with our company. This term is ranking #1 for this page- http://www.datacard.com/instant-issuance-solutions . I can't figure why that would be even as this is a newer page in the past year.
Thanks for any insight as I'm newer to moz.
Laura
-
Very simple,
Your old site http://www.instantissuance.com uses a 301 redirect which can be seen here
http://www.internetofficer.com/seo-tool/redirect-check/
It then redirects to http://www.datacard.com/instant-issuance-solutions which is the exact page you mentioned above.In tools like Majestic and MOZ you can see that the most common term used in backlinks to the site apart from the domain name is "dynamic card solution".
When you perform a 301 redirect all the positive signals that a site has are passed to its new home. This is a clear indication of that happening.
I hope that makes sense!
-
Sounds like Google's Semantic Search update called Hummingbird. We are seeing a lot of traffic for keywords that don't appear on our pages. Pretty impressive on the part of Big G.
-
Hi Laura,
I think your key insight is in the next result in google serp. I can read that datacard acquired DCS and Cardwizard. It seems that you may be beneficiating of the strong relationship of DCS with the query you're highlighting.
Well in fact DCS is exactly the exact match for the query you show, so I think that google finds relevant to show the company that acquired the one leading that space.
Look at their facebook https://www.facebook.com/pages/Dynamic-Card-Solutions-Instant-Issuance/92503396903
I'm not very confident with your market but I definitely understood that datacard is the new DCS and it seems that google understood that too
Welcome to the semantic world that hummingbird just brought!
Hope this helps!
-
You're number one hit! Is your old website URL pointing to your new website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clearing our on-page ranking reports?
Is there a way to "bulk delete" on-page ranking reports which are no longer relevant? I know we can delete them one at a time, but the reason I ask is that I've done a fair bit of work changing URL's, so the reports are often for old URL's which no longer exist. (yes, I made sure to do 301 redirects to the new ones!) Thanks in advance for any help!
Moz Pro | | koalatm0 -
On Page URL's not updating?
I recently moved my site to Shopify which completely changed the URL structure. I went to my old pages and created permanent 301 redirects to my new pages on shopify. For some reason, the On Page reports are not picking up on one of the new pages. This is effecting my grading. Just wondering why this is happening & whether this may be an indication of a larger problem? Any help would be greatly appreciated! Thanks!
Moz Pro | | PedroAndJobu0 -
'Too many on-page links': doesn't add up...
Hi All, I'm fairly new to the site, have had a full site crawl and am somewhat confused by a large number of pages (82) reported as showing 'too many on page links'. Mine is a new e-commerce site selling a project management methodology. I have about 80 pages which describe individual templates and contain internal links to additional, related content on the site. The crawl warnings define too many on page links as roughly 100 "on any given page" yet almost none of the pages flagged contain more than 20-30 on links. Any thoughts and ideas about (a) the degree to which this will aeffect my ranking in practice and (b) how to resolve it gratefully received! Thanks in advance, Felix
Moz Pro | | RomanCat0 -
Why do the Ranking Report emails differ from the acutal Ranking Report?
I have been noticing that the Rankings listed in the emails are far different from the ones in my report once I log in. Any idea what this is about? Often the rankings in the email are much better then in the report. And I am talking about on the same day as the email was sent out, not a week later.
Moz Pro | | 2CDevGroup0 -
What's the best way to switch a campaign from sub-domain tracking to root domain tracking?
I realized after the fact that one of my campaigns also has a mobile website sub-domain that I'd like to track (ex: http://m.website.com). How can I switch this campaign over to root domain tracking without deleting everything and starting over?
Moz Pro | | CFW-SEO1 -
Batch lookup domain authority on list of URL's?
I found this site the describes how to use excel to batch lookup url's using seomoz api. The only problem is the seomoz api times out and returns 1 if I try dragging the formula down the cells which leaves me copying, waiting 5 seconds and copying again. This is basically as slow as manually looking up each url. Does anyone know a workaround?
Moz Pro | | SirSud1 -
Rankings in Google UK
Hi everyone, I've posted before on this and I'm still not satisfied that the answer is correct. Basically, my ranking report is saying that hardly any of my keywords are ranking in the top 50 of Google UK. Now, I appreciate that rankings can be affected by my search history, but I've tried other computers, other IP addresses, logged out of Google, cleared cache etc.. and I'm still seeing the terms I'm wanting to rank for on the first and second pages of Google UK. What is going on? My boss is wanting to see progress with these terms - I'm confident that we're ranking well, but the report is saying otherwise.
Moz Pro | | columbus0 -
On page links tool here at Seomoz
Hi Seomoz - first of all, thanks for the best SEO tools I have ever worked with (this is my first question in this forum, and also I just subscribed as a paying customer after the 30 days trial you guys offer). My question: After having worked for several weeks on getting the numbers of links in our forum on www.texaspoker.dk down, we are somewhat surprised to see that we didn't succeed in getting lower numbers. For instance, this page: http://www.texaspoker.dk/forum/aktuelle-konkurrencer/coaching-projekt-bliver-du-den-udvalgte has (that's what Seomoz seo tool tells us): 239 on page links. Can this really be true? We can't find these links, and we actuually did a lot to lower the numbers of links, for instance the forum members picture was a link before, and also there was a "go to top" link in each post in the forum. Thanks a lot.
Moz Pro | | MPO0