Legal Client Wants to Change Domain Name... What's the best way to pass authority from old domain?
-
Hey Mozzers,
I received a call on Friday from a 6 attorney law office who have been my client for a long time. They have an established brand/domain in their market which isn't very big, but has a lot of competition.2 of the attorneys are leaving to start their own firm and they want to remove a letter from their name abbreviation, thus their domain name as well. So, the other partners want to change the domain to reflect this.
They want to buy a EMD [city]lawyers.com for about $1,600 along with some others to protect their new brand and name.
I have a good idea as to what I need to do, BUT would love to hear advice from the community for this type of drastic change. 301 redirects? New Google Analytics code or same just different profile? Webmasters verifications? Content from old site? Old domain forwarding or keep active for a little bit? Is not the time to get them an SSL?
Also, what should I prepare them for in terms of website traffic expectations and Google authority drops or remains the same? I know their Moz DA/PA will drop to 1/1, but anything else to look out for?
Thank you in advance!
Fellow Pro Member - Patrick -
Thank you, Patrick! I'll check all of these out and share all aspects with the clients so they know what potentially lies ahead in terms of rebranding and using a new, different domain name.
Really appreciate the article references too. - Patrick McCoy
-
Hi there
I gave an answer to a similar question recently in another Q+A thread with a bunch of resources. It's linked to in the answer, but Moz has a great migration guide that can help you properly prepare and migrate a website - you can read that resource here.
Let me know if this helps you - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
Removing content from Google's Indexes
Hello Mozers My client asked a very good question today. I didn't know the answer, hence this question. When you submit a 'Removing content for legal reasons report': https://support.google.com/legal/contact/lr_legalother?product=websearch will the person(s) owning the website containing this inflammatory content recieve any communication from Google? My clients have already had the offending URL removed by a court order which was sent to the offending company. However now the site has been relocated and the same content is glaring out at them (and their potential clients) with the title "Solicitors from Hell + Brand name" immediately under their SERPs entry. **I'm going to follow the advice of the forum and try to get the url removed via Googles report system as well as the reargard action of increasing my clients SERPs entries via Social + Content. ** However, I need to be able to firmly tell my clients the implications of submitting a report. They are worried that if they rock the boat this URL (with open access for reporting of complaints) will simply get more inflammatory)! By rocking the boat, I mean, Google informing the owners of this "Solicitors from Hell" site that they have been reported for "hosting defamatory" content. I'm hoping that Google wouldn't inform such a site, and that the only indicator would be an absence of visits. Is this the case or am I being too optimistic?
Intermediate & Advanced SEO | | catherine-2793880 -
Simple ways to boost Domain Authority
Hi, Any simple methods to boost Domain Authority? Thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
Domain authority vs. moz difficulty
what type relationship do you see with domain authority and moz difficulty scores? i'm finding a rule of "tens' usually applies.... meaning if da = 45, then difficulty scores of 40-50 are generally within short term reach (3-6 months of simple onpage optimization and an appropriate # ofinbound links to the page). your thoughts/data? just trying to get a feel for a consensus 🙂
Intermediate & Advanced SEO | | DonnieCooper0 -
Refocusing a site's conent
Here's a question I was asked recently, and I can really see going either way, but want to double check my preference. The site has been around for years and over that time expanded it's content to a variety of areas that are not really core to it's mission, income or themed content. These jettisonable other areas have a fair amount of built up authority but don't really contribute anything to the site's bottom line. The site is considering what to do with these off-theme pages and the two options seem to be: Leave them in place, but make them hard to find for users, thus preserving their authority as an inlink to other core pages. or... Just move on and 301 the pages to whatever is half-way relevant. The 301 the pages camp seems to believe that making the site's existing/remaining content focused on three or four narrower areas will have benefits for what Google sees the site as being about. So, instead of being about 12 different things that aren't too related to each other, the site will be about 3 or 4 things that are kinda related to eachother. Personally, I'm not eager to let go of old pages because they do produce some traffic and have some authority value to help the core pages via in-context and navigation links. On the other hand, maybe focusing more would have benefits search benefits. What do think? Best... Darcy
Intermediate & Advanced SEO | | 945010 -
Is there a way to redirect pages from an old site?
I have no access to an old wordpress site of a client's, but have parked the domain on their new site, gone into webmaster central and requested a change of address and wait... the old domain still shows in the search listings in place of the new site domain and the log files show 404 errors from links to the old site which go nowhere - can anyone suggest a way of managing this on the new site - is there a workaround to what should have been done - 301 redirects on the old site before it was taken down. many thanks
Intermediate & Advanced SEO | | Highlandgael0 -
Best solution to get mass URl's out the SE's index
Hi, I've got an issue where our web developers have made a mistake on our website by messing up some URL's . Because our site works dynamically IE the URL's generated on a page are relevant to the current URL it ment the problem URL linked out to more problem URL's - effectively replicating an entire website directory under problem URL's - this has caused tens of thousands of URL's in SE's indexes which shouldn't be there. So say for example the problem URL's are like www.mysite.com/incorrect-directory/folder1/page1/ It seems I can correct this by doing the following: 1/. Use Robots.txt to disallow access to /incorrect-directory/* 2/. 301 the urls like this:
Intermediate & Advanced SEO | | James77
www.mysite.com/incorrect-directory/folder1/page1/
301 to:
www.mysite.com/correct-directory/folder1/page1/ 3/. 301 URL's to the root correct directory like this:
www.mysite.com/incorrect-directory/folder1/page1/
www.mysite.com/incorrect-directory/folder1/page2/
www.mysite.com/incorrect-directory/folder2/ 301 to:
www.mysite.com/correct-directory/ Which method do you think is the best solution? - I doubt there is any link juice benifit from 301'ing URL's as there shouldn't be any external links pointing to the wrong URL's.0 -
How can I change my website's content on specific pages without affecting ranking for specific keywords?
My client's website (www.nursevillage.com) content has not been touched for 4 years and we are currently ranking #1 for "per diem nursing". They do not want to make any changes to the site in fear that it might decrease our rankings. We want to try to use utilize that keyword ranking on specific pages (www.nursevillage.com/nv/content/careeroptions/perdiem.jsp ) ranking for "per diem nursing" and try redirecting traffic or placing some banners and links on that page to specific pages or other sites related to "per diem nursing" jobs so we can get nurses to apply to our new nursing jobs. Any advice on why "per diem nursing" is ranking so high for us and what we can change on the site without messing up our ranking would be greatly appreciated. Thanks
Intermediate & Advanced SEO | | ryanperea1000