Deal that expire what should i do?

[Angelos_Savvaidis]

Hey there Awesome team of Webmaster Forums,

Lets assume that I have a page that have deals in it. Those deals after a certain period of time expire. What should I do with the expired pages?My opinion is this.The page keeps the same URL but inside there is a content saying "Sorry but this deal has expired .... "and have some relevant deals beneath ORRedirect to a universal expired page. Kind Regards

[Angelos_Savvaidis]

Thanks mate. That was a very informative answer.

It's not that I am making some hand made items as the example of Matt was but I have a very small amount of deals that come and go every now and then.

I will not redirect or give a 404. I think that I will keep the page but explain that the deal is over and that there are more deals relevant to this one.

Forcible redirecting in my opinion is the worst in every situation except if the intent of the next page is Exactly the same as the previous which 99% of the times is not.

404 could be ok but the deals i offer are hard won and i dont want the traffic to just go into a 404 wall.

Adding the relevant deals seems like the best way to go.

Thanks again

[PatrickDelehanty]

Hi there

Here's a great resource from Matt Cutts on the subject. I like the idea of redirecting to a relevant page/category or creating a 404 page that assists the user in finding something related or gives them an opportunity to be notified when the offer/product is back.

You should also update internal links and your sitemap links so that this page isn't being constantly crawled if the offer is over and done, and not coming back.

Hope this helps! Good luck!