Deal that expire what should i do?
-
Hey there Awesome team of Webmaster Forums,
Lets assume that I have a page that have deals in it. Those deals after a certain period of time expire. What should I do with the expired pages?My opinion is this.The page keeps the same URL but inside there is a content saying "Sorry but this deal has expired .... "and have some relevant deals beneath ORRedirect to a universal expired page. Kind Regards
-
Thanks mate. That was a very informative answer.
It's not that I am making some hand made items as the example of Matt was but I have a very small amount of deals that come and go every now and then.
I will not redirect or give a 404. I think that I will keep the page but explain that the deal is over and that there are more deals relevant to this one.
Forcible redirecting in my opinion is the worst in every situation except if the intent of the next page is Exactly the same as the previous which 99% of the times is not.
404 could be ok but the deals i offer are hard won and i dont want the traffic to just go into a 404 wall.
Adding the relevant deals seems like the best way to go.
Thanks again
-
Hi there
Here's a great resource from Matt Cutts on the subject. I like the idea of redirecting to a relevant page/category or creating a 404 page that assists the user in finding something related or gives them an opportunity to be notified when the offer/product is back.
You should also update internal links and your sitemap links so that this page isn't being constantly crawled if the offer is over and done, and not coming back.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is 301 redirects a deal breaker for Migrating content or moving to new software?
I have this forum with about 2 million posts for 16 years on root of the domain. I am looking to switch softwares but the top ones won’t help setup 301 redirects. But I can still migrate all my members and all my content (threads/posts), would Google still reindex all our content or if we don’t setup redirects would it really kill our entire traffic for a long time or maybe just a month or so? I really want to migrate to software that isn’t forum based but rather something that offers courses, chat, live video streaming, subscription based etc. and this is the only way to do so OR to set it up on an entirely new domain OR subdomain but to me that is like starting all over from scratch? I could archive the forum to read only and set it up on subdomain or another root domain - then on the archived forum setup banners and a pop up linking to the new site or new subdomain? . This is such a hard decision for us as the current forum we have had for so many years has lost members posting from 1k a day to just a handful a day, our fb group though gets 1k a day so I’m trying to revive a site into something more modern and has all the training features we can offer as well.
Technical SEO | | vbsk1 -
Exposure from backlinks for job posting URL. Will soon expire, how best to keep the backlink juice?
Hi All, First post and apologies if this seems obvious. I run a niche jobs board and recently one of our openings was shared online quite heavily after a press release. The exposure has been great but my problem is the URL generated for the job post will soon expire. I was wondering the best way to keep the "link juice" as I can't extend the post indefinitely as the job has been filled. Would a 301 redirect work best in this case? Thanks in advance for the info!
Technical SEO | | MartinAndrew0 -
An immediate and long-term plan for expired Events?
Hello all, I've spent the past day scouring guides and walkthroughs and advice and Q&As regarding this (including on here), and while I'm pretty confident in my approach to this query, I wanted to crowd source some advice in case I might be way off base. I'll start by saying that Technical SEO is arguably my weakest area, so please bear with me. Anyhoozles, onto the question (and advance apologies for being vague): PROBLEM I'm working on a website that, in part, works with providers of a service to open their own programs/centers. Most programs tend to run their own events, which leads to an influx of Event pages, almost all of which are indexed. At my last count, there were approximately 800 indexed Event pages. The problem? Almost all of these have expired, leading to a little bit of index bloat. THINGS TO CONSIDER A spot check revealed that traffic for each Event occurs for about a two-to-four week period then disappears completely once the Event expires. About half of these indexed Event pages redirect to a new page. So the indexed URL will be /events/name-of-event but will redirect to /state/city/events/name-of-event. QUESTIONS I'M ASKING How do we address all these old events that provide no real value to the user? What should a future process look like to prevent this from happening? MY SOLUTION Step 1: Add a noindex to each of the currently-expired Event pages. Since some of these pages have link equity (one event had 8 unique links pointing to it), I don't want to just 404 all of them, and redirecting them doesn't seem like a good idea since one of the goals is to reduce the number of indexed pages that provide no value to users. Step 2: Remove all of the expired Event pages from the Sitemap and resubmit. This is an ongoing process due to a variety of factors, so we'd wrap this up into a complete sitemap overhaul for the client. We would also be removing the Events from the website so there are not internal links pointing to them. Step 3: Write a rule (well, have their developers write a rule) that automatically adds noindex to each Event page once it's expired. Step 4: Wait for Google to re-crawl the site and hopefully remove the expired Events from its index. Thoughts? I feel like this is the simplest way to get things done quickly while preventing future expired events from being indexed. All of this is part of a bigger project involving the overhaul of the way Events are linked to on the website (since we wouldn't be 404ing them, I would simply suggest that they be removed entirely from all navigation), but ultimately, automating the process once we get this concern cleaned up is the direction I want to go. Thanks. Eager to hear all your thoughts.
Technical SEO | | Alces0 -
Best way to deal with 100 product pages
It feels good to be BACK. I miss Moz. I left for a long time but happy to be back! 🙂 My client is a local HVAC company. They sell Lennox system. Lennox provides a tool that we hooked up to that allows visitors to their site to 'see' 120+ different kind of air quality, furnace and AC units. They problem is (I think its a problem) is Google and other crawl tools are seeing these 100+ pages that are not unique, helpful or related to my client. There is a little bit of cookie cutter text and images and specs and that's it. Are these pages potentially hurting my client? I can't imagine they are helping. Best way to deal with these? Thank you! Thank you! Matthew
Technical SEO | | Localseo41440 -
On our site by mistake some wrong links were entered and google crawled them. We have fixed those links. But they still show up in Not Found Errors. Should we just mark them as fixed? Or what is the best way to deal with them?
Some parameter was not sent. So the link was read as : null/city, null/country instead cityname/city
Technical SEO | | Lybrate06060 -
Google how deal with licensed content when this placed on vendor & client's website too. Will Google penalize the client's site for this ?
One of my client bought licensed content from top vendor of Health Industry. This same content is on the vendor's website & my client's site also but on my site there is a link back to vendor is placed which clearly tells to anyone that this is a licensed content & we bought from this vendor. My client bought paid top quality content for best source of industry but at this same this is placed on vendor's website also. Will Google penalize my client's website for this ? Niche is HEALTH
Technical SEO | | sourabhrana1 -
URL Structure for Deal Aggregator
I have a website that aggregates deals from various daily deals site. I originally had all the deals on one page /deals, however I thought that maybe it might be more useful to have several pages e.g. /beautydeals or /hoteldeals. However if I give every section it's own page that means I have either no current deals on the main /deals page or I will have duplicate content. I'm wondering what might be the best approach here? A few of the options that come to mind are: 1. Return to having all the deals on one page /deals and linking internally to content within that page
Technical SEO | | andywozhere
2. Have both a main /deals page with all of the deals plus other pages such as /beautydeals, but add re="canonical" to point to the main /deals page
3. Create new content for the /deals page... however I think people will probably want to see at least some deals straight away, rather than having to click through to another page.
4. Display some sub-categories on the main /deals page, but have separate URLs for other more popular sub-categories e.g. /beautydeals (this is how it works at the moment) I should probably point out that the site also has other content such as events and a directory. Any suggestions on how best to approach this much appreciated! Cheers, Andy0