Someone asked me: What's the latest in SEO?

[lauramrobinson32]

Hi, I'm wondering how others would respond to this question. "What's the latest in SEO?" Someone random asked me this on a plane that does not know much about digital marketing, but has someone else do for their business. I told them the google algortithm is constantly changing and it's always new, that there are about 500 changes a year (thought that was close to right) and then got down to some basic principals. I'm asking how you might answer as I could see someone asking me this within my organization as well. Thanks for any tips on a great answer or resources.

Laura

[ClaytonJ]

Laura

The boys have you covered above. If looking for a specific "story" for the next plane ride - read the blog from Pete below.

https://moz.com/blog/the-colossus-update-waking-the-giant

This is what I am watching/monitoring, the unfolding impact of https -v- http

I am making it a rule - to recommend for all sites just in case.

[PatrickDelehanty]

Hi there

I tend to focus on:
Moz
SEO by the Sea
Search Engine Roundtable
SEO Theory

All of the above have great, in-depth articles and have genuinely helped me and kept me up to date. I also love participating in this Q+A because it helps me think through my own processes and also gives great insight; I would suggest to both you and your colleague to jump in, or at least pay attention to the questions asked here and the answers.

Kissmetrics had a great expert "what to expect in 2015" article you can read here, and Search Engine Watch had a pretty good list here as well.

Depending on who you talk to you will get different answers. I would focus on providing the best possible web experience you can on multiple levels:

• Website layout and performance
• Content development and distribution
• Have a deep understanding of your audience
• Understand the mobile web experience
• Know your brand and align your goals with your audience goals

This is just the tip of the iceberg and incorporates so much. If you focus on the above with honest intention and knowing best practices, algorithms are your friend. Moz has a great education section to help get you started on multiple fronts.

Hope this helps! Good luck!

[Alick300]

Hi,

To know latest update on SEO you should regularly visit following blogs.

1>https://moz.com/blog

2>https://moz.com/ugc

3>http://seroundtable.com/ (specially this one for latest news/update)

4>http://searchengineland.com/

Hope this helps.

Thanks