My local traffic has increased but USA traffic decreased..I dont know why!!
-
Hi Guys, A sticky one for ye. I have recently updated my site selling Jewelry in April of this year. Overall, Local Irish organic traffic has been stronger than ever in the first half of 2015. Yet in the USA, since March it's been at it's weakest for years, declining month-on-month. In terms of Organic Traffic for May & June, there's been a 30% increase in visitors from Ireland when compared to last year. Yet for the USA - the biggest market for us- there has been a 39% decrease this year over the same dates. It's the same for language demographics. Big decrease for en-US, but increases for en-IE and en-GB. It's not just the US. The site has taken a hit in Canada, Australia etc.So domestically the website looks to be performing better than ever before since the HTTPS switch, but it has taken a big hit internationally in our key market.We are targeting USA in search console, not changed any of the content in the site however he have added an SSL cert to make the whole site HTTPS like google said :)Any pointers are welcome
-
Let's remove all possible instances in which you might been seen as targeting Ireland. It sounds like the https caused a reclassification of the site.
Second question, did you add the https in Search Console? Do you have both there and both are geo-targeted to the US?
-
Nope, we can do that if it makes a difference but with the jump being so significant I'm not sure this is the only reason. Will do that in a few mins.
-
We had done that at the same time as the switch. It's hosted in the states
-
Sorry, one more. When did you add the address for the business at the bottom/footer? Any opposition to removing that and just keeping mailing/location information on a contact page?
-
Thanks! Clarification, you are geo-targeting this domain in search console to the US? When did you do that? Where is it hosted?
-
Sorry, shanore.com
-
As Mike said, we need to know the site. It sounds like your international targeting is off, but I won't be able to tell how until I can see the site.
-
What is your website url?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to improve USA rankings on .co.uk domain?
I have a client with a .co.uk domain. They currently rank #1 in 13 our of 14 keywords for UK. They rank #1 for the majority of the terms in the USA but want to improve on them. What would be the best route?
International SEO | | TomKelly0 -
Direct traffic is up 2100% (due to a bot/crawler I believe)
Hi, The direct traffic to website www.webgain.dk has increased by over 2100% recently. I can see that most of it is from US (my target audience is in Denmark and the website is in danish).
International SEO | | WebGain
What can I do about this? All this traffic gives my website a bounce rate of 99.91% for direct traffic. I believe it is some sort of bot/crawler. 2100percentboost.png0 -
Is .in domain affecting international traffic inflow to my site?
My holiday website http://seekandhide.in/ was completed and went live in Feb 2012. Last month I got 83% traffic from India and 3-5% each from USA and UK. The rest is a mixed bag from other countries. This is largely the trend since the last 3-4 months. I want to attract more organic traffic from UK and rest of Europe. My SEO consultant says that with a .in domain that will be difficult. My website currently features unique holiday properties in India that typically attract European tourists so I don't think it is a product issue. But both website visits and sales enquiries remain primarily Indian even though total number of visitors have increased gradually over the last 6 months.. My queries are 1. Is it only the .in domain that's affecting inflow of international traffic? 2. Is there anything that I can do to offset it? 3. I own seekandhide.co.uk too. Is there something I can do with that site without building a whole different website there? If I shift completely to .co.uk, I will have the same issue of being geographically limited and end up losing Indian traffic. 4. Is there something else that is not ok on the site that I am missing? 5. Advice that I get from a lot of consultants is to buy seekandhideindia.com but I plan to add international properties in a couple of years so that name would limit my appeal. Thanks in advance! Sudha
International SEO | | Sudha_Mathew0 -
Hotel Multi country targeting + Google Local + TLDs => "MesSEO"
Hi guys, I own a guesthouse which is facing a messy structural problem in its own web presence: Portuguese: www.residencia-aeminium-coimbra.com.pt English: www.residencia-aeminium-coimbra.com Spanish: www.residencia-aeminium-coimbra.com/espanol Looking for success in the long term, a few years ago, we decided to host 3 TLDs: 1 for global international english, 1 for local portuguese and 1 for the main foreign market Spain (we already redirected it to a subfolder in the .com in the meanwhile). We tried to promote each one of these in their targeted markets - mainly the .com got back-links links and authority. With time, google local appeared and changed the face of google accommodation rankings. Google local are now the top results for most searches, even outside the country, and I came to the conclusion that the TLD assets were now a problem. For instance, I can only add 1 domain to google local..what language should this be? It is the same for most social media presence..How should international markets be targeted in a local page? Since TLDs do not seem to be an advantage right now, I am thinking we should be moving to a single domain and use a folder structure so we can use it everywhere. Questions: 1. In terms of structure (TLD or Folder) and multi-lingual targeting what is the current best practice for hotels that show in local results but promote internationally? 2. What language should I point google local results to? And our Facebook page, etc? 3. If I move things around to a folder structure, what domain should I use? the .com is in english and has the most authority and links according to opensiteexplorer the .com.pt is in portuguese, our local language and our main market (but only 35% share) should I create a new domain ".pt"? 4. I don't think that geo-targeting the languages is worth it in this case, what do you think? Kind Regards
International SEO | | retsimister
Ricardo Madeira
Residencia Aeminium Coimbra0 -
Any tips for optimization at the local level in Australia?
We only have P.O. boxes in Australia, but that will probably not work because of the rules. How do I infiltrate in the Australian market at local level- for the main cities? Note: We already have some pages on our website dedicated to Australia.
International SEO | | SCLTeamShip
Example: key phrase+Australia Thank you.0 -
Chop down a .com to local domains - Is it worth it?
I'm wondering what would be the best approach for further expanding the online presence of the business I work for. Let me start off with the resources at my disposal. We own visafirst.com and run the business for 7 years. All that time we had the domain online. There was a penalty back in 2005, I think (for hidden text). I've been dealing with the domain since 2007. In the last few years we got translations in French, German, Italian, some pages in Japanese, and recently we got it translated in Spanish. The translations don't hold all the products the English version has. We translate only products which we can offer to the targeted audience. So far, I use language folders /en/, /fr/, /de/ etc. I have the settings in Google's Webmaster Tools set to the most appropriate country (the one we want to attract customers from). We own a lot of local domains .co.uk, .ie, .fr .de, .es, .jp, etc. Currently we either use them for small projects, like AdWords (to improve CTR) or have them point to the .com version with canonical. I like nothing more than the idea of having the local domains appear in local search results, without that inflicting damage on the .com version. If I decide to go with the local domains and redirect (probably I will use canonical to avoid the redirect mess) the existing portions of the site to their relevant local domain - visafirst.com/fr/ to point to visafirst.fr etc., I'm afraid that I would take too much away from the domain in terms of content and backlinks. So, I'm faced with the following question - Should I risk it with the local domains where we have physical presence, or should I continue using the flagship domain. Also, would local domains improve the CTR a lot? I will test that with AdWords in the days to come, however it would be nice to know if someone has faced this before. Thank You, Svet Stefanov
International SEO | | Svetoslav1 -
Is it necessary to choose local server?
Our business was in US and planed to start new business in UK. From our research, *****.co.uk domain get higher ranking in google.co.uk. So, we choose domain *****.co.uk. We can set up target area in Google Webmaster tool. Is it necessary to choose local server in UK? Thank you in advance! Leo
International SEO | | LeoWu0 -
Domain strategy for UK and USA
Hi Everyone, We have example.org.uk with 20K inbound links. We want to target the US as well as the UK. I would be interested to hear what approaches are best for SEO. For example is it better to keep our current domain and have subdirectories for USA for example. Or would it be better to register example.org and then use subdirectories. Or is it better to use different domains for each country? Any help with this much appreciated. Cheers
International SEO | | MarkChambers0