My local traffic has increased but USA traffic decreased..I dont know why!!
-
Hi Guys, A sticky one for ye. I have recently updated my site selling Jewelry in April of this year. Overall, Local Irish organic traffic has been stronger than ever in the first half of 2015. Yet in the USA, since March it's been at it's weakest for years, declining month-on-month. In terms of Organic Traffic for May & June, there's been a 30% increase in visitors from Ireland when compared to last year. Yet for the USA - the biggest market for us- there has been a 39% decrease this year over the same dates. It's the same for language demographics. Big decrease for en-US, but increases for en-IE and en-GB. It's not just the US. The site has taken a hit in Canada, Australia etc.So domestically the website looks to be performing better than ever before since the HTTPS switch, but it has taken a big hit internationally in our key market.We are targeting USA in search console, not changed any of the content in the site however he have added an SSL cert to make the whole site HTTPS like google said :)Any pointers are welcome
-
Let's remove all possible instances in which you might been seen as targeting Ireland. It sounds like the https caused a reclassification of the site.
Second question, did you add the https in Search Console? Do you have both there and both are geo-targeted to the US?
-
Nope, we can do that if it makes a difference but with the jump being so significant I'm not sure this is the only reason. Will do that in a few mins.
-
We had done that at the same time as the switch. It's hosted in the states
-
Sorry, one more. When did you add the address for the business at the bottom/footer? Any opposition to removing that and just keeping mailing/location information on a contact page?
-
Thanks! Clarification, you are geo-targeting this domain in search console to the US? When did you do that? Where is it hosted?
-
Sorry, shanore.com
-
As Mike said, we need to know the site. It sounds like your international targeting is off, but I won't be able to tell how until I can see the site.
-
What is your website url?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lost local organic rankings and international issues
Hi Everyone, Hoping we can get some help from our fellow Mozzers (Mozee's? Mozites?) We have 3 TLD's .com.au .co.uk & .com We noticed an issue a couple of weeks ago where we suddenly lost a lot of our search rankings for keywords on the .com.au site that we'd been top with for a long time. A lot of our Australian visitors were coming through our US site. US & UK sites got increased ranking results. We fixed up what we thought were the issues (Potentially HREF Lang issues and old sitemap issues). Google Search Console is still telling us we have some HREF Lang Errors, (but this could be waiting an updated crawl as the number is decreasing) Our main domain example.com is now showing up as first result in google.com.au search and the example.com.au doesn't show up until page 4 (prior to 2 weeks ago it was number 1) Any input would be appreciated...
International SEO | | tinyme0 -
Local Address for International Business?
Our client's business www.shanore.com is based in Ireland but targets international markets, particularly the USA. A few months ago we made the switch to HTTPS and ever since our organic traffic has steadily declined in the USA, UK, Canada etc. by roughly 30 - 40%. In Ireland, over the same period of time it's increased by around 30%. An Irish address features in the Footer and the same address is also given on Google + / Google My Business. Webmaster Tools is set to target the USA & the site is hosted in the USA. Could the presence of the Irish address somehow be overriding the Webmaster Tools geo-targeting? Why would traffic fall everywhere else apart from Ireland? Keyword rankings are also now stronger in Ireland than in other countries.
International SEO | | Johnny_AppleSeed0 -
Huge spike in referral traffic from international domains
We have recently experienced a huge spike in referral traffic from .fr domains (we are in the UK). They all lead to our 404 page. Its been going on for the last 3 days, and its still happening with about 20 visitors browsing the site from these domains at any one time, staying approx 3-7 seconds and then bouncing. The top domain appears to be a parked page. We cant see any obvious links or ads coming from any of these .fr domains and they are quite irrelevant to our sites industry anyway, which leads me to believe these may not be real visitors. Any advice on what may be causing this? And how to stop it? Needless to say none of these referrals have converted.
International SEO | | Silkstream0 -
3 month old site lost almost complete traffic overnight
Hi All, I started a Indian coupon and deal site http://www.couponspy.in/ around 3 month ago and traffic increased almost daily. But yesterday my site lost almost all of its traffic. Keywords which ranked 1-5 lost around 4-15 places and keywords which ranked 6-20 lost ca. 20-50 places. The Moz Crawl Diagnostics doesn't indicate any mayor issues. Has there been a Google Panda update in India? Reasons why my site has been affected? Please help!!!! 😉 I have seen the same traffic decrease on other coupon start ups, eg https://www.cuponation.in/ and https://www.cuponation.in/ Did we all make the same mistake? Any guesses?
International SEO | | ParvatiSingh0 -
Hotel Multi country targeting + Google Local + TLDs => "MesSEO"
Hi guys, I own a guesthouse which is facing a messy structural problem in its own web presence: Portuguese: www.residencia-aeminium-coimbra.com.pt English: www.residencia-aeminium-coimbra.com Spanish: www.residencia-aeminium-coimbra.com/espanol Looking for success in the long term, a few years ago, we decided to host 3 TLDs: 1 for global international english, 1 for local portuguese and 1 for the main foreign market Spain (we already redirected it to a subfolder in the .com in the meanwhile). We tried to promote each one of these in their targeted markets - mainly the .com got back-links links and authority. With time, google local appeared and changed the face of google accommodation rankings. Google local are now the top results for most searches, even outside the country, and I came to the conclusion that the TLD assets were now a problem. For instance, I can only add 1 domain to google local..what language should this be? It is the same for most social media presence..How should international markets be targeted in a local page? Since TLDs do not seem to be an advantage right now, I am thinking we should be moving to a single domain and use a folder structure so we can use it everywhere. Questions: 1. In terms of structure (TLD or Folder) and multi-lingual targeting what is the current best practice for hotels that show in local results but promote internationally? 2. What language should I point google local results to? And our Facebook page, etc? 3. If I move things around to a folder structure, what domain should I use? the .com is in english and has the most authority and links according to opensiteexplorer the .com.pt is in portuguese, our local language and our main market (but only 35% share) should I create a new domain ".pt"? 4. I don't think that geo-targeting the languages is worth it in this case, what do you think? Kind Regards
International SEO | | retsimister
Ricardo Madeira
Residencia Aeminium Coimbra0 -
Does Hosting location impact on local search results?
Hi, long time user first time questioner : ) I'm wondering if using a server overseas impacts on local search results? I heard something to this effect and I thought I would come to the guys that know! Thank for your help, Ben.
International SEO | | yoonet0 -
Http://us.burberry.com/: Big traffic change for top URL (error 593f1ceb2d67)
Please forgive duplicating this question on the SEOMoz & Webmaster Tools forum but I'm hoping to hit both audiences with this question... A few days ago I noticed that our US homepage (us.burberry.com) had dropped from PR5 to PR0, and the page has been deindexed by Google. After checking Webmaster Tools I also received the following message: http://us.burberry.com/: Big traffic change for top URL April 2, 2012Search results clicks for http://us.burberry.com/ have decreased significantly.Message ID: 593f1ceb2d67.We're not doing any link building at all (we've enough on-site issues to deal with). The only changes I have made are adding Google Analytics to the website, uploading sitemaps via Webmaster Tools (it's not linked to from robots.txt yet), and setting the burberry.com and www.burberry.com geo-location settings to 'unlisted' (we want uk.burberry.com appearing in the UK results, us.burberry.com appearing in the US results etc rather than www.burberry.com).I've reversed the geo-location settings but I doubt this would have caused this. We've duplicate copies of our homepage (such as us.burberry.com/store//) from typos in inbound links (and bad programming that allows them to work rather than 404'ing) but I don't think any of this is new. What I don't understand is (a) why this is happening now and (b) why is this just affecting our US homepage? We've ~40 different duplicates of the homepage (us, uk, ca, pt, ro, sk etc etc) so why is the US site being affected and not the others? Does anyone know if this is due to an algorithm change by Google or something else all together? Background:Our website www.burberry.com has 46 subdomains such as uk.burberry.com, ca.burberry.com and us.burberry.com. There is a lot of duplicate content on each subdomain (including basic things like tracking parameters in URLs) and across subdomains (uk.burberry.com/store & us.burberry.com/store are exactly the same), there's very little text on the site (its nearly all images), as well as poor redirects, inaccessible content (AJAX/Flash) and a whole host of basic SEO things that aren't being done correctly. I've joined the company in the last few months and have started addressing these issues but I've got a LOT of work to do yet.One thing that we have in our favour is a link profile that is as clean and natural as they come - there was only ever one link building campaign performed (which was before my time) and I had all of those links removed as soon as I joined the company.Any help would be greatly appreciated! Thanks for your timeDean RoweEdit: us.burberry.com 301 redirects to us.burberry.com/store/ as explained on the webmaster tools forum, but I don't believe this is the cause as its the same across all subdomains.
International SEO | | FashionLux0 -
Do non-english(localized) URLs help Local SEO and user experience?
Hi Everyone, This question is about URL best practice for multilingual websites. We have www.example.com in English and we are building the exact replica of English site in German www.example.de. On the Geman site, we are considering to translate some portions of the URLs for example last folder and file name as seen below: example.de/folder1-in-english/folder2-in-english/folder3-in-german/filename-in-german.html Is this a good idea? Will this help SEO and user experience both? or the mixed languagues in URL will confuse the users? Google guidelines say that this should be ok. Would love to get feedback from SEOMOZ community! Thanks, Supriya.
International SEO | | Amjath0