Ranking for multiple locations for the same service
-
I'm currently developing my brothers new website and taking care of the SEO. He provides roofing services and uPVC fascias, soffits & guttering service. He is looking to target multiple towns and cities within a region (Yorkshire).
Each service has its own page but I'm wondering if it would be better to create a service page for each town with different content? It's quite difficult to re-write the service content for each town and not repeat yourself.
For example, we're looking to target "roofer in leeds" "roofer in sheffield" "roofing services wakefield" etc etc
Obviously it's more difficult to rank outside your physical town as the registered address is on Google maps but with content and link building we should see some results.
I look forward to hearing some feedback.
-
Thanks Patrick. I think Google is making it more and more difficult to rank outside of your physical location. Google is smart and recognises that we don't have physical premises in the targeted locations outside of our hometown, so it displays results of local companies in both Google local places and organic results, as it sees the more local companies as a more relevant result and disregards our target location based keywords.
-
Hi there
I would check out this resource from Moz on the subject - it's called Local Landing Pages: A Guide To Great Implementation In Every Situation. Miriam did a great job on taking care of listing multiple situations with possible solutions.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain not ranking in Google
https://www.buitenspeelgoed.nl/ is a domain acquired by our client. Previously this website was on http://www.buitenspeelgoed-keupink.nl. With the old domain they were ranking top 30 on 'buitenspeelgoed' in google.nl. Now with the new exact match domain they aren't ranking any more (for months). However, the website is indexed, as you can see on http://1l1.be/nz I don't know what to do anymore. Need some advise. What we allready have done the last months: made adjustments to the 301-redirects (this was originaly setup wrong by the webdesigner (de) optimized the homepage on 'buitenspeelgoed' (strange is the fact that the Moz robot can't access the site). Checked the robots.txt to see if the website was blocked for Google Checked the meta robots to see if the website was blocked for Google Disavowed some spammy (old) links which linked to the old domain Checked Search console > Fetch as Google if there isn't any Malware of some kind (and to see if Google can access the site) Checked Search consol to see if there manual spam actions (isn't the case) Checked for duplicate content by copy/paste some texts in Google and see if any other results are showing up (isn't the case for most of the texts) Please let me know what we can do.
Technical SEO | | InventusOnline0 -
Fluctuation in Ranking for the keywords
We were ranking well for most of the keywords.These keywords were at first page i.e mostly @ 1st and 2nd position in Google.But we have put the following tag ie no index tag for our pages by mistake and after that the ranking fluctuated & fell down in Google search results as our pages were out of index in Google .We have removed the noindex tag after encountering the problem.Now I can see my pages are cached & indexed in Google after submitting to index in Google webmaster tool.Can I regain my ranking for the keywords and within how many days I would regain my previous ranking?
Technical SEO | | vivekrathore0 -
Help! Same page with multiple urls. How is this handled?
I'm using DotNetNuke for many of our sites. DotNetNuke's home page can have multiple VALID URLs that go to the same home page. Example: http://aviation-sms.com http://www.aviation-sms.com http://aviation-sms.com/default.aspx http://www.aviation-sms.com/default.aspx and http://aviation-sms.com/aviationSMS.aspx http://www.aviation-sms.com/aviationSMS.aspx All the above URLs have the same content. In the page header tag, I have: Should I be doing something else? such as removing the "default.aspx"??? I have a blog also that has a boatload of pages. I tried this canonical approach, but I'm not sure SEO Moz likes it and the tool offers me little guidance on this issue.
Technical SEO | | manintights280 -
Does redirect of domain alias help rankings?
Yes... It iz I again ;o) Here's one for you savy techies out there: So, I've got a primary domain which is live, optimized and running smooooth. And then I've got a couple of misspelled domains as well (17 to be exact). Will it have an effect if I 301 those misspelled domains? What's Best Practice for several domain aliases? Example.
Technical SEO | | nosuchagency
Primary domain: bryghusprojektet.dk
Alias domain 1: bryghusprojekt.dk (301 redirects to primary domain)
Alias domain 2: bryghus-projekt.dk (Hosting company infopage)
Alias domain 3: bryghus-projekter.dk (Not activated) Regards.1 -
Bing rank drop off for multiple sites
Hi Mozzers, Seeing some wacky stuff going on on some sites I manage. In more than a few, the ranking on bing has dropped basically overnight from page one spots to not being found on the first 100 positions. Anyone else seeing similar results? Some of the sites are fairly new, some have been around for ages, some are wordpress, some are not. I've been searching for some news of a big change on bing, but keep reading about bing dropping the thin sites during black friday. In one example, I had the site set up in BWT for a while, and had a look at the data. The reports show that the pages are crawled, the index summary shows pages indexed, and there seems to be no crawl errors, but rankings are absolutely gone. Also, I can't see the sites in bing if I search "site:example.com" in bing. Here's 2 examples, the first would make sense since it's pretty thin as I havent added much content yet: http://homewindowtint.org but this one doesn't make sense to me. Sure there's a few errors, but to be dropped like a rock seems weird http://www.ahmedandsukaram.com
Technical SEO | | rosstaylor0 -
Have you used the Addthis Widget and had your rankings drop
Just wondering what experience people have of this widget? I added it to a site I look after late last week and we took an noise dive over the weekend. Any thoughts / comments are appreciated!
Technical SEO | | RodneyRiley0 -
Duplicate content across multiple domains
I have come across a situation where we have discovered duplicate content between multiple domains. We have access to each domain and have recently within the past 2 weeks added a 301 redirect to redirect each page dynamically to the proper page on the desired domain. My question relates to the removal of these pages. There are thousands of these duplicate pages. I have gone back and looked at a number of these cached pages in google and have found that the cached pages that are roughly 30 days old or older. Will these pages ever get removed from google's index? Will the 301 redirect even be read by google to be redirected to the proper domain and page? If so when will that happen? Are we better off submitting a full site removal request of the sites that carries the duplicate content at this point? These smaller sites do bring traffic on their own but I'd rather not wait 3 months for the content to be removed since my assumption is that this content is competing with the main site. I suppose another option would be to include no cache meta tag for these pages. Any thoughts or comments would be appreciated.
Technical SEO | | jmsobe0 -
Website Ranking Issue
Hi, We have been performing our own onsite of offsite SEO along with external assistance and have ranked well over the years with minimal impact from Google updates. Howevr the last so called Panda update has affected us heavily pushing our main phrase 'web design melbourne' from 2nd to 7th where we have been for almost 2 months now on Google.com.au irrespective of onsite or offsite work. We have been trying to find signs of any onsite, IP, duplicate content, titles or other issues that may be holding us back to no avail. The only flag that Google webmaster tools is showing is a number of bad internal site links, which I think is a glitch with the CMS we are using. Even the SEO MOZ tool gives us a higher ranking compared to most competitors on page 1 of Google.com.au for our main phrase. The biggest difference between us and competitors is we chose to target an internal page specific to the topic rather than our homepage. With this sadi we have also reduced our keyword density and content quantity inline with the other sites homepages. Can anyone help shed some light on this? and perhaps something obvious that we have missed, or where we should be looking? Thanks.
Technical SEO | | paulsid0