Drastic Drop in Link Juice
-
Hi Back in December we shifted my web domain from a gourmetdirect.com to gourmetdirect.co.nz as part of a site-wide revamp. Everything was going along fine until recently when my Linking domains plummeted and external links fell from 6000 approx to 600. We still have the .com live for loads of disfunctional reasons. Can anyone help? I have gone from a top ranker to a no show and my contractors are all shaking their heads.
-
Thanks so much Ryan and Tim - Job sorted! You rock!!!
-
Thanks once again Ryan. I will do as you suggest and fingers crossed Google will respond kindly.
-
It looks like duplicate content could definitely be the issue and is often not a warning inducing item in WMT. I'd recommend getting the .com site fully redirected and charting out PR around the move along with a healthy content schedule leading into the high season. Glad to hear the affects haven't hit you hard in Analytics yet and that your season will allow for the changes to go smoothly. Cheers!
-
Thanks Ryan. I will run some more Tools as you suggest and I agree, the ranking drop is what concerns me most. So grateful for your help and thank goodness this is happening now and not in November!
-
Hi Tim
Thanks so much for your help. We put 301s in place for our top 50 .com links when we went live. The assumption was that google would discover the others but Google hasn't so we are lodging the remaining 700 asap. Both sites run the same content for identical products and info pages etc so yes my instinct tells me that could be the basis of our ranking drop. There are no warnings in WMT and Analytics so far shows no drastic traffic decrease. Fortunately its the depths of our low season here.
-
You might consider adding to your total link count with some other sources: Google Search Console, Bing Webmaster Tools, Majestic, Ahrefs, etc. to get a larger look into what's going on around links. Moz's link data has gone through several changes in the past couple of months. See: http://moz.com/community/q/what-s-the-story-on-mozscape-updates and: https://moz.com/products/api/updates
The ranking drop is more concerning and, as Tim suggests below, could be due to duplicate content issues if you're still running both domains in a similar fashion. Are there any warnings within your GSC? What has analytics been showing you? Best of luck!
-
If the .com domain is to be retired in the near future have you considered redirecting your existing .com links to your .co.nz domain via 301 redirects. This will hopefully give your .co.nz domain a boost. also have you put in a domain change with Google.
As both sites are running do you have potential duplicate content issues hindering efforts? Just trying to get a feeling for what you did when you instigated your domain move/transfer etc.
-
Hi Ryan
Thank you for this. We use Moz to track link counts and we have been in decline on links since Mid to late March this year. Both domains seem to be behaving similarly. Our links are all from legit supplier partners and 23 years of web presence and 90% would be NZ based. Is it possible that we are in free fall because we have both sites still running having not yet retired the .com?
-
Hello. Which services have you been using to keep track of link counts? Have you been keeping archived records to help pinpoint where the links went missing? Are the numbers you're reporting aggregate for both domains? Have you lost certain listings based on regions? (EU, US, South America, etc.)
Getting insight into some of those questions will begin to point you in the right direction. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
44 terms dropped out of the top 3 results on google this past week.
Can anyone take a look at the site and offer suggestions as to what I can do. My visibility went from 13% to 2% over the past two months. I had 800 organic terms prior to this now I am falling off a cliff. Have no idea what happened. I just switched over to HTTPS 3 weeks ago and it has helped a little.
Algorithm Updates | | Boodreaux1 -
Clean up of Links, What to get rid of?
We have been cleaning up our back office and preparing our .com domain to take all our future traffic and have got into a debate about how far to clean up the old past links. We have not ever had a penalty on the site as far as we know, but did once get the site taken offline by Google as they thought it was a malware site back in March this year. They put it straight back up and running in 5 hours, but was very strange as it is an amazon-webstore retail site. We are not sure why Google thought (edit: typo) this, so just in-case we have been combing through the historical links and now started to disavow any links we cannot get removed manually. So far just a couple of sites that have no relevance to our retail business. However, the debate we have been having is around Directory listings: Should we get rid of these too? Gut reaction is Yes, based on the need for quality relevant links for the end user, but then some are passing proper links to relevant sections of our site albeit in a directory format. Dmoz comes to mind Any thoughts? Bruce.
Algorithm Updates | | BruceA0 -
Anyone seeing big drops in Bing this month?
Seems like our Google rankings are improving on most sites, but BING took a big hit this month for many of the sites we working on. I have never seen them drop like this before. Anyone else seeing the same thing? I am wondering if it is because we are building a lot of brand links vs. keyword links and Bing still wants to see the keyword links. What have you seen?
Algorithm Updates | | netviper0 -
A Serious drop in Pages crawled per day
On 21st April ,I spotted a sudden decrease in pages crawled per day.Previously it was about 5,000 bust after the drop it reached to 225.From the crawl rate never spiked. Here is my website url - http://www.wpstuffs.com/ 8fQHW2G.png
Algorithm Updates | | vividvilla0 -
Will too many [img no alt-text] links harm a link profile?
Hi everyone. I have a client who has a lot of sponsorships etc and therefore a lot of inbound image links (many of them sitewide). Unfortunately most of these don't have alt text, and [img no alt-text] links now make up over 50% of their link profile. Should I be trying to correct this and requesting updates from the people who are linking? Obviously I wouldn't want loads of keyword stuffed alt texts, but maybe I should request alt texts on the brand name or URL instead. Do you think this would make a significant difference and be worth the time it will take to contact all these webmasters? Thanks in advance.
Algorithm Updates | | QubaSEO0 -
Sudden drop after 301 redirection
Hi Experts We did a 301 redirect from an old site to a new site to get rid of any bad link juice. We recently found a big drop in rankings and traffic after google last indexed the new web pages. We did 301 using asp at page level coding. The website had 4000 approx. pages and we did 301 section by section. This is how we did as per one of the blog post in seomoz. Create a sitemap for your old domain. Create content (contact information, description of your company, indication of future plans) and something link worthy for the new domain. (You should start trying to build links early) Setup the new domain and make it live. Register and verify your old domain and new domain with Google Webmaster Tools. Create a custom 404 page for old domain which suggests visiting new domain. Old Domain error checking and fixing In a development environment, test the redirects from the old domain to the new domain. Ideally, this will be a 1:1 redirect. (www.example-old-site.com/category/sexy-mustaches.html to www.example-new-site.com/category/sexy-mustaches.html) 301 redirect your old domain to your new domain. Submit your old sitemap to Google and Bing. The submission pages are within Google Webmaster Tools and Bing Webmaster Center (This step will make the engines crawl your old URLs, see that they are 301 redirects and change their index accordingly.) Fill out the Change of Address form in Google Webmaster Tools. Create a new sitemap and submit it to the engines. (This will tell them about any new URLs that were not present on the old domain) Wait until Google Webmaster Tools updates and fix any errors it is indicated in the Diagnostics section. Monitor search engine results to make sure new domain is being properly indexed. We also did a press release with prweb to announce the new launch. We followed the steps recommended in one of the I am not sure what to do next. Can anyone suggest if its normal to see a drop and we should wait for some time or if we did something wrong? We are loosing business with every single day. Please help !
Algorithm Updates | | ITRIX0 -
Infographics Links could get discounted in the future
Hey guys, I read this article this morning on SEL. Not sure what to think about it.. Matt did have a point that a lot of infographics are of bad quality (even with wrong information present at times) , and hence don't deserve to gain links from it. But how could Google possible know whether the infographic itself is of high quality or not?? http://searchengineland.com/cutts-infographic-links-might-get-discounted-in-the-future-127192
Algorithm Updates | | Michael-Goode0 -
Sub-Links of Organic SERP
I would like to know if you can modify (or suggest) the sub-links under an organic listing. For Example: Main Link/Title = COMPANY NAME - What We Do.... Sub-Links (popular pages within site) currently include links like: Locations / Catalog Request / Bestsellers Is it possible to suggest other pages as sub-links or do the search engines determine these? Please advise, and thanks in advance....
Algorithm Updates | | WhiteCap0