Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation
-
Hi there,
got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace
a dynamic URL e.x http://www.domain.com/pants.html?a_type=239
by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it.
I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues?
Any help is much appreciated. Thanks a lot in advance
-
Thanks Ryan. This is the answer I wanted to hear.
-
Hi James! This type of URL rewriting is a best practice when it comes to presenting visitors with easy to read page descriptions so whatever capacity you can apply it would be great. Here's Moz's guide to URLs which goes over your question as well as further details into URL structures: https://moz.com/learn/seo/url
Also note from that page:
In addition to the issues of brevity and clarity, it's also important to keep URLs limited to as few dynamic parameters as possible. A dynamic parameter is a part of the URL that provides data to a database so the proper records can be retrieved, i.e. n=3031001, v=glance, categoryid=145, etc.
Note that in both the Amazon and Canon URLs, the dynamic parameters number three or more. In an ideal site, there should never be more than two. Search engineer representatives have confirmed on numerous occasions that URLs with more than two dynamic parameters may not be spidered unless they are perceived as significantly important (i.e., have many, many other links pointing to them).
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Googlebot evaluate performance/page speed on Isomorphic/Single Page Applications?
I'm curious how Google evaluates pagespeed for SPAs. Initial payloads are inherently large (resulting in 5+ second load times), but subsequent requests are lightning fast, as these requests are handled by JS fetching data from the backend. Does Google evaluate pages on a URL-by-URL basis, looking at the initial payload (and "slow"-ish load time) for each? Or do they load the initial JS+HTML and then continue to crawl from there? Another way of putting it: is Googlebot essentially "refreshing" for each page and therefore associating each URL with a higher load time? Or will pages that are crawled after the initial payload benefit from the speedier load time? Any insight (or speculation) would be much appreciated.
Intermediate & Advanced SEO | | mothner1 -
Our client's web property recently switched over to secure pages (https) however there non secure pages (http) are still being indexed in Google. Should we request in GWMT to have the non secure pages deindexed?
Our client recently switched over to https via new SSL. They have also implemented rel canonicals for most of their internal webpages (that point to the https). However many of their non secure webpages are still being indexed by Google. We have access to their GWMT for both the secure and non secure pages.
Intermediate & Advanced SEO | | RosemaryB
Should we just let Google figure out what to do with the non secure pages? We would like to setup 301 redirects from the old non secure pages to the new secure pages, but were not sure if this is going to happen. We thought about requesting in GWMT for Google to remove the non secure pages. However we felt this was pretty drastic. Any recommendations would be much appreciated.0 -
URL Parameters Duplicate Page Title
Thanks in advance, I'm getting duplicate page titles because seomoz keeps crawling through my url parameters. I added forcefiltersupdate to the URL parameters in webmaster tools but it has not seemed to have an effect. Below is an example of the duplicate content issue that I am having. http://qlineshop.com/OC/index.php?route=product/category&path=59_62&forcefiltersupdate=true&checkedfilters[]=a.13.13.387baf0199e7c9cc944fae94e96448fa Any thoughts? Thanks again. -Patrick
Intermediate & Advanced SEO | | bamron0 -
Google tagged URL an overly-dynamic URL?
I'm reviewing my campaign, and spotted the overly-dynamic URL box showing a few links. Reviewing it, they are my Google Tagged URLs (utm_source, utm_medium_utm_campaign etc) I've turned some internal links to Google Tagged URLs but should these cause concern?
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Keywords repetition in both post/page title+url path or spread between both of them?
Hello all, I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting: I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt. I still have the doubt if (Imagine I am considering 5 keywords for SEO.): 1) OPTION 1 I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name? OR 2) OPTION 2 I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name? My choice would be OPTION 2 as I can have: Shorter post/page name - Shorter url path name. More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name). I avoid repetition of keywords in both title and url path. Thank you very much, Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
Not sure why Home page is outranked by less optimized internal pages.
We launched our website just three weeks ago, and one of our primary keyword phrases is "e-business consultants". Here's what I don't get. Our home page is the page most optimized around this search phrase. Using SEOmoz On-Page Optimization tool, the home page scores an "A". And yet it doesn't rank in the top 50 on Google Canada, although two other INTERNAL pages - www.ebusinessconsultants.ca/about/consulting-team/ & /www.ebusinessconsultants.ca/about/consulting-approach/ - rank 5 & 6 on Google Canada, even though they only score a grade "C" for on-page optimization for this keyword phrase. I've always understood that the home page is the most powerful page. Why are these others outranking it? I checked the crawl and Google Webmaster, and there is no obvious problem on the home page. Is this because the site is so new? It goes against all previous experience I've had in similar situation. Any guidance/ insight would be highly appreciated!!
Intermediate & Advanced SEO | | axelk0 -
Navigation
An e-commerce site I am working on currently displays 6 Super-Categories with a drop down that contains about 100 Categories for items which filter down to sub-cats and then the actual products. The issue is that every page starts off with these 100+ links just in navigation alone. I can only assume this is crippling our ability to spread link juice efficiently. I have looked at larger sites that have moved towards side navigation. A few examples: *amazon.com *walmart.com *newegg.com My issue is that we would like to move towards less links on the homepage to funnel our incoming links more efficiently but I cannot figure out how large sites cope with this. As far as I can tell they are using side nav that disappears after selecting a category of item in which the navigation is replaced with filtering tools and the nav is hidden above (see the sites above). Is this the best way to handle this issue? Also is there a way to find out exactly what they are doing because I am trying to explain this to our IT person and I just get a response that our site is fine how it is and these navigation links don't affect anything...even though each page starts off with the same 100 follow links of navigation. Thanks
Intermediate & Advanced SEO | | MichealGooden0 -
Page URL Issue
Hey Friend, I am having sort of a problem. I currently have a subpage with the url of: /musclecars/ I also have a subpage at /muscle-cars/muscle-car-restoration.html Obviously my main url is not listed here. My problem is I am trying to rank for the term Muscle Cars but the first URL does not have the keywords seperated so I rank no where. If I type MuscleCars into google I rank though (but nobody types the keyword in like that). So my question is can I create muscle-cars.mydomainname.com and rank well with that? Or is it better to just use mydomainname.com/muscle-cars/ even though that second term I am ranking for already has that in its url?
Intermediate & Advanced SEO | | shandaman0