Not able to see star ratings Rich Snippet in Google SERP with use of keyword search

[CommercePundit]

Hello,

I am webmaster of http://www.bannerbuzz.com and i have applied google rich snippet http://schema.org/aggregateRating for review star ratings in google SERP.

I have checked my link in rich snippet tool, i have attached screenshot, you can see it in screenshot no 1

So according to this result i have implemented code properly.

When i have checked site:www.bannerbuzz.com in google, then i can see star rating in some of my website's categories, but  when i check some of those keywords in google SERP, then i can not see star rating in those keywords.i have attached screenshot below.

with search terms : site:www.bannerbuzz.com

you can see it in screenshot no 2

with search terms : vinyl banners

you can see it in screenshot no 3

So anyone check the same things and let us know the solution if it possible to see star ratings in specific keywords.

Thanks

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[TimHolmes]

Despite having them implemented correctly I am not 100% sure that there is a way to absolutely guarantee they will show up, I think it is purely at the discretion of Google to determine if they are genuinely useful and add value. They do not always show up for my site when using broader searches either.

[CommercePundit]

Hello Tim Holmes

This is really very informative answer from your side, thanks a lot for it.

You are absolutely right and as per google guidelines for eligible for reviews and ratings rich snippets, we have followed everything in our snippet,

We have much reviews in our every category pages with same products, user can easily see reviews in any of our categories, as per guideline we have implemented proper rich snippet code, still our reviews star ratings are not visible in organic search, if something wrong from our site then we can not able to see that star rating, but that we can see, so can you please let me know about the solution about star rating display in google SERP.

Thanks

[TimHolmes]

Although you may have your review snippets implemented correctly it is unfortunately down to Google with regards to if they feel it meets there guidelines and shows your star ratings in the organic listings.

Just because you have them implemented does not necessarily mean they will use them.

Double check these guides are met. Source Linked at end of comment.

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From article on Google

To be eligible for reviews and ratings rich snippets, be aware of the following extra guidelines:

• Make sure the review or ratings markup refers clearly to a specific product or service as shown in the examples above. Do this by nesting the review or ratings within the markup of another schema.org type — such as schema.org/Book or schema.org/LocalBusiness — or by using that schema.org typed element as a value for theitemReviewed property.

• Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content.

• Review and rating markup should be used to provide review and/or rating information about a specific item, not about a category or a list of items. For example, “hotels in Madrid”, “summer dresses”, or “cake recipes” are not specific items. See also our structured data policies for multiple entities on the same page.

• We will not show review rich snippets for adult-related products or services.

• If the markup contains a single review, the author's name needs to be a valid name. For example, "50% off until Saturday" is not a valid name for a reviewer.

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For all the review snippet structured data guide from Google see here