How Would Google Approach Devaluing Infographic Links?
-
How do you think Google would go about devaluing infographic links?
Suppose the infographic image itself is not hyperlinked to the creator's site but there is a paragraph that mentions the creator and links to their site. How would Google distinguish the infographic creator's link from other external links on the page?
-
First up, if you have an infographic, the smart money is to control how people link to it in some way. Usually, this involves providing them with some kind of embed or linking code. Secondly, if you are a using some SEO smarts here you are going to want them to link to a page rather than to the image itself so you can pump some of that inbound link juice out to other pages or at least control it and provide a little more info, branding, funnels to service pages / social sign ups etc.
So, the way this tends to work is through hosting the infographic on a page and then providing link code to that page something like:
< href="http://www.yoursite.co.uk/">Your Home PageYou may also include a link to your homepage in this to really pimp our link opportunity.
Now, the only problem here is that we are creating a signature for the links as each link is going to be exactly the same. So, this is almost the sitewide scenario where they can count one, but identify and easily discount the others.
But, the real bones of the question is not 'how can Google devalue infographic links' but rather how can we stop Google devaluing infographic links.
Certainly though, an infographic is a high quality piece of content and if people choose to link to it, that link should still count. Whilst, they may look at ways of devaluing these links if they get too widespread but really, the boom (and bust) in infographic production may well have devalued them already in that there are just so many to choose from.
Hope that helps
Marcus -
As far as I understand the concept of infographic is that it is a way to attract 100s of link pointing back to your website... how that actually happens... I guess this happens when someone copy and paste your infographic by using the embedded code!
Now if there is a paragraph on the page that is linking to the main site.. (Probably that will not be included in the embedded code).. So in that case you might not get much benefits of an infographic even after it go viral.
As far is discounting links in infographic is concern it is a simple chain that is easy to capture.
My words: I don’t think infographics links are discounting completely at least the moment and even if they do you have a fair chance to impress people from your infographic and convert them in to profitable business sales.
-
If I am not wrong the new co-citation concept will work in this kind of situations, search engines are intelligent enough to understand this kind of hierarchies. All the Best!.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Encourage Google To Discover Links?
I got a valuable backlink from a high authority website (MSN), but the link is placed in the middle of a slideshow with 20 pictures, and the only way to reach it is by clicking through the slideshow. After 6 months, this link still hasn't been noticed by Moz or Semrush, and I assume Google hasn't seen it either, because it's in the middle of a slideshow. Is there any way to encourage Google to find this link? Or am I all out of luck?
Link Building | | David56750 -
Links from my Own Blog to my Own Website and Link Scheme
Hi There, I use my own blog to give advices and offer information related to my business service. Of course in terms of SEO my blog is useful not only to expand my brand presence but also to acquire long-tail traffic. I use to insert a maximum of one link with a relative matching anchor text in every article of my blog pointing to my own webpage. Said that, the questions are as follows: Am I involuntarily participating in a Link Scheme with my blog? And If so, how many links can I send to my own webpage ? Shall I limit the number of links to a minimum? Thanks a lot for your advices.
Link Building | | Midleton0 -
Internal Links - How to Increase them, Categories not being considered as Internal Links
Hi All: As per my understanding, Internal Equity Passing Links is a metric defining PA. Now my website has around 65 internal links while few of my competitors have more than 180 links. I am unable to understand how to increase the internal links passing equity on my website, because I can see, more number of links on my website than my competitors but opensiteexplorer does not show that. I am really confused. Please help out if anyone knows something about this issue. Thanks in advance.
Link Building | | sidjain4you0 -
Wierd link
We have recently receive linek from one website. The site is quite very powerful for the word we try to rank, however the link is kind of wired. This is how it looks like: http://villasdiani.com/?db The webmaster of the site said that he ads (?db) on the end so as we would see on our analytics the traffic from his site.. Also the link is from footer...is this good or it does not have value
Link Building | | VillasDiani0 -
Link Exchange
Hi everyone, I just started working for a client in a new niche. After reviewing the backlink profiles of his competitors I can see that the top sites are using a ton of link exchanges. They are from really spammy sites too. The kind that will link to anyone that provides a link back. Anyone else seeing much of this?
Link Building | | SixTwoInteractive0 -
Linking to a pdf
Hi All I have a pdf that people can download from my site, what I want to know is that when people link to the pdf does the pdf share link power to pages linked to from within the pdf (like a html page would) or is the link power being waisted going to the pdf and should I somehow get the links to a normal page? The pdf is a free downloadable resource to people in the party planning industry and so gets linked to quite a bit by sites telling their readers to get the information we provide. Thanks for your thoughts Sean
Link Building | | SKE0 -
Link Building Management Tool That Syncs Sweetly With Google Analytics
Hi, I would like a link building management tool that syncs with Google Analytics, so that I can Easily see traffic referrals from link acquired sites Easily see traffic from keywords that were anchored in the link acquisition Browny points for the tool to be a CRM as well. Raven Tools cant do this. Does anyone know of a tool? Or do I keep building custom reports in Google Analytics! Thanks.
Link Building | | DigitalLeaf0