Blogpost Authorship. Should we give credits or not?
-
We have been paying for getting the content written from writers. Is it a good move to give authorship to writers for writing the articles in terms of SEO. Some writers now have started to demand for authorship from the articles they have written. Should I give them authorship credits from each & every blog post they have written or it will be just a bad move to do so?
-
If they are professional writers and do excellent excellent work I might do it as a reward. Be strict with this.
Also, you need to review their Google+ profile to be sure that it does not contain content that is disagreeable for any of your visitors who might go there. Reserve the right to remove the link and be very clear about reserving that right.
This will require some administration work from you, and some traffic loss. So you got to be getting value from it. Overall, if it keeps content quality very high, I would not have a problem linking to a google+ page at the bottom of the article. I have done this. I have also linked to faculty members university page if they write an article for my site. They enjoy this and often link back to my site to share their article with others.
-
How about a link just to their Google+ profiles? No links or Google+ profiles link which one will be better?
-
If you have worthy authors who produce great content then giving them credit as a reward for excellent work will make them feel acknowledged. If their name is on their work and they are good people then they will work harder than if their name is not mentioned. Maybe if their name is on the article they will share that on their blog or on facebook. That can be helpful for you. Their parents might share it and say... "my son wrote this". That is good for you.
Putting the authors name on the page costs you nothing, however, it can make a huge difference in the mind of some authors. This has the potential to bring you better content.
Now, if those authors demand links to their websites and their friends' websites that will not be good. Your traffic will leave through those links. If those websites are not nice websites, now or in the future, then you might be linking to manipulative websites or bad websites which google does not like.
If they are writing low quality content and demand links, then they are trying to use you. Stop their employment.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Author Credit when Using Existing Article
Hello, We have received permission from a consultant we partner with to publish one of his articles on our site (listing him as the author, of course). However, he currently has the article published on his site, so if I put it on my site will I get penalized for stealing content? Is there some sort of tagging that will provide him/his site credit? Maybe a canonical tag?
Intermediate & Advanced SEO | | AliMac260 -
Top 5 tips you would give for an ecommerce blog
Hello, What are the top 5 tips or resources you would give to an ecommerce site that is starting a blog? If EGOL could share, too, that would be great. He's the best. So far we are doing: 1. Around 1000 words per blog post, but varying depending on the topic 2. New product and best product reviews for some of the posts. 3. I'm doing my best to have the writer make them best-of-the-web 4. After we've got a track record, I'll analyze the statistics to see what's working. 5. There's very little blogging in our industry Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Google Authorship: Having others write content and authorship link to/from G+ profiles Impact Ranking?
Hi all! I am considering having several others write content for a new website and authorship link each to/from G+ profiles. Any idea of how that will Impact page/website ranking? I would think it would give more credibility to each page, and the website as a whole. No?
Intermediate & Advanced SEO | | BBuck0 -
Link Building, when to give up on a possible backlink provider
Hello, I'm doing content marketing, it's working but it's slow and steady. I'm looking for some wisdom here from people that have done a lot of linkbuilding. Phone calls are tending to be a great resource in our niche. But I've got about 10 sites that I've called about ten times each and they're taking up a lot of time. I've mostly narrowed down who to contact but that person won't answer the phone. My question is, when do you give up on a good lead? Do I just try to contact a good person 5?, or 10? times then leave a message, leave a message a week later, then give up? I don't think leaving a message for content marketing in this case would help much. Thanks for the advice.
Intermediate & Advanced SEO | | BobGW0 -
How does authorship work for two authors?
How does Google's version of authorship work for 2 authors?: support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986 https://plus.google.com/authorship
Intermediate & Advanced SEO | | BobGW0 -
Google authorship program-sometimes it works..and sometimes ...
sometimes my picture shows up in search results and sometimes it doesn't. I find it depends who's computer I search. Is there a way to make it show up all the time for search results? Also, what determines if your picture shows up besides the article itself or just on the right in a general box showing your google+ profile?
Intermediate & Advanced SEO | | StreetwiseReports0 -
Google giving me only partial site links?
Hi Guys, My site is #1 ranked for the term "waiting till marriage," but Google only gives me partial site links. See "Forums - Articles - Questions - Videos" links in attached screenshot. How do I get the full, page-dominating, mini-description-having site links? Any suggestions? Note: I've got a ton of content and decent traffic, but I haven't put much time into developing back links yet. I'm a php developer, but I'm new to professional-level SEO. Any help would be hugely appreciated. Also, sorry about the inflammatory nature of the site. It's not a preachy site; it's just a support group. Hope it doesn't offend. partial-sitelinks.png
Intermediate & Advanced SEO | | MikeAM270 -
How is Google choosing which authorship profiles to display?
Does any one know how you can try to make authorship profiles show in SERPs other than just making sure the profiles were installed correctly?
Intermediate & Advanced SEO | | nicole.healthline0