Unsure about improvement of inner sites
-
Hi !
I want to improve the ranking of Home on my site. Now I did some on-page SEO on Home itself for the keyword "Webdesign Freiburg". How much does it make sense to put this keyword also into inner sites - although I primarily want to rank Home for this keyword?
Does Home profit from putting the keyword into subpages?
Cheers and thanks
Marc
-
Thank you Umar for that detailed answer with all the great rescources!
-
Hey,
If your main keyword has multiple types then you can use in your inner pages. For instance, if your main keyword is "Plasma Tv" and you have inner page that deals in "Sony Plasma Tv" then you can use "Plasma TV" as google understands your intent. But if you want to optimize multiple pages with exact similar keywords than I think you should need to consider your strategy.
Check out Rand's WBF on this topic,
https://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-fridayDo check out these threads:
https://moz.com/community/q/the-same-keyword-on-multiple-pages-but-not-all-combined-with-other-relevant-keywords-for-products
https://moz.com/community/q/can-i-use-same-keyword-for-multi-pages-title-tags
https://moz.com/community/q/is-it-considered-spammy-to-have-multiple-pages-on-the-same-site-optimized-for-the-same-keywordHope this helps!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do sites built with WordPress work in China get indexed by Baidu?
I think that WordPress.com is banned, but are websites that are created by WordPress get banned?
On-Page Optimization | | CoGri0 -
"Turning off" content to a site
One site I manage has a lot of low quality content. We are in the process of improving the overall site content but we have "turned off" a large portion of our content by setting 2/3 of the posts to draft. Has anyone done this before or had experience with doing something similar? This quote from Bruce Clay comes to mind: “Where a lot of people don’t understand content factoring to this is having 100 great pages and 100 terrible pages—they average, when the quality being viewed is your website,” he explained. “So, it isn’t enough to have 100 great pages if you still have 100 terrible ones, and if you add another 100 great pages, you still have the 100 terrible ones dragging down your average. In some cases we have found that it’s much better, to improve your ranking, to actually remove or rewrite the terrible ones than add more good ones.” What are your thoughts? Thanks
On-Page Optimization | | ThridHour0 -
How much content does Google Crawl on your site?
Hi, We've had a debate around the office where some people believe that Google only crawls the first 150-200 words on a page and some people believe that they priority content that is above the fold and other people believe that all content has the same priority. Can you help us? Thanks,
On-Page Optimization | | mdorville
Matt0 -
Schema.org for a rental site with more than one apartment per address
I am looking for advices on how to best start adopting schema.org for an apartment rental site with more than one apartment per address. I would like to get feedback and suggestions on my initial thoughts. Here are the obvious ones: http://schema.org/Place for the address of the building an apartment is in. http://schema.org/ApartmentComplex for the unique page for each apartment. Any thoughts or experiences you would like to share? Thanks, Adrien O'Leary
On-Page Optimization | | AdrienOLeary0 -
Mentioning own site and keywords on here?
I have noticed that sometimes posters will talk about a site without mentioning what it is. I assume this is because it one of their clients so there is confidentiality, is there any other reason I should be aware of? its just that as I am new I am usually cautious and am considering posting my own site and mentioning all my keywords to ask for people’s verdict for my on-page SEO. Still working on it, will be ready soon, thought I would ask in advance. Regards,
On-Page Optimization | | Zoolander0 -
If you were working on a wine site would you include the wine year in the URL?
I've come across a case where I'm asking myself what the best direction would be to go and while there is no right direction I would like to here some feedback from others. I'm working with some great content pages all about wine. As you probably know the difference between a 07 wine and a 95 is vastly different and up to this point I'm using the full year in the url much like this: grapesinyourtoesexample.com/2007-cellar-pod-viognier-adelaide-hills/. What I'm worried about is my use of the year in the URL. I feel it's very important for it to be used in the page title and on page but I'm concerned that it might be setting me back with my use of it in the url. My concern is that search engines might be interpretting it as a datestamp rather than as a informational piece of data describing the asset. Looking at my competitors, my content is one of the only sites using the year and in most searches for various wines my content is in the second half of the SERPs. If you were creating this content would you use the year? If you were working with current content would you drop the year across all of the site and implement to necessary redirects? Just to be clear this is a client related project so my use of "my site|my content" refers to the client's content.
On-Page Optimization | | DotCar0 -
Site-wide keyword density
A colleague of mine was saying that he has been able to get top ranking for a high traffic term by using variations of that head term on multiple pages that are associated with the main page. For example,he would optimize a landing page for the high traffic word "Construction." He would then build pages under this landing page that are optimized for variations of this word: "Construction facts," "Industrial Construction Companies," "Construction Resource Allocator" etc. His theory is that the subpages add credibility with spiders that the root page is the best for that root page. This doesn't seem like it would work, but I'm curious as to what other people think.
On-Page Optimization | | EricVallee340 -
Best site structure for SEO
Hi, I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website. Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords. Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php I'd like to simplfy this as part of the re build so url's look like this www.companyname.co.uk/companyname-software/softwarecatogry/keyword Obviously I would 201 the old urls. My question is : A. is this a good idea? (From what I've read it is?) B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword? Many thanks in advance!
On-Page Optimization | | JamesJacobs0