I want my website to rank on the first page for a very competitive keyword
-
I am a WordPress designer and can service national clients. I want to rank on the first page for the keyword WordPress designer. This is a highly competitive keyword MOZ gives it a 68% difficulty. I rank locally in nj for WordPress designer nj and a multitude of local WordPress based key words. I rank on page 10 of serps doing a private browsing session. Some of my national competitors rank on the first page with not many links in.
How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime?
What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1.
I think this one keyword could increase business greatly so it is a top priority for me.
I appreciate all advice
-
Sure thing! I hope it helps.
-
I am only looking to rank for this specific keyword as it has potential to bring national clients. to a hometown Jersey boy!
I have done the Full SERP report and have been analyzing the data.
Thank you!
-
Hi Donald!
EGOL is spot-on. I just also want to share a couple resources you have access to from Moz that could help. Apologies if you've seen these elsewhere in Q&A; I recommend them all the time.
The first is Cyrus Shepard's "Keywords to Concepts" blog post. It'll give you a really good sense of how to approach your keyword targeting from a topical perspective, rather that scrambling to rank for specific keywords.
The second is the Full SERP Analysis report, which is part of the Keyword Difficulty Tool. You can run it on the keyword you're trying to rank for and see what factors are most likely leading the first-page sites to rank. There's a video on it here.
I hope that helps!
-
How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime?
New Jersey is small time. There are 9 million people in NJ compared to 320 million in the rest of the country. If you ask somebody in another state to name three big cities in NJ they will be struggling to name more than one. There are more designers in a few blocks of NYC than there are in all of NJ.
What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1.
Build yourself the most awesome WP site that anybody's ever seen. Make it great, fantastic, then give away the template for free. Make twenty other awesome WP sites and give away those templates for free. Write the best blog around on how to do kickass things with WP, allow people to subscribe for free. Make some really useful WP plugins and give them away for free. Show your stuff. Be generous and helpful. Then draw the line at what you do for free and what you charge for. Start getting your name out in front of people by contributing to a few of the most visible and credible designer websites.
Why do all of that? If you want to be The Man for WP Designer you gotta walk the talk.
Competition is tough. Some businesses have one person working to make rain for every person who provides service. Some retailers have one person working to promote the website for every person doing fulfillment. That's how competitive it is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I optimize the login page? Will it affect the website SEO ranking?
I'm trying to resolve the site crawl issues that we have on our website. One of the links that has different issue types together is our login page. Currently we have two login pages that have the same content but different sub domains. **However I'm wondering if optimizing SEO on our login pages affects our website SEO ranking and if it's something better to do or not. ** To point out the details of the issues, the issue types that the logins pages have are "duplicate title", "duplicate content", "missing H1", "missing description", "thin content", "missing canonical tag" I'd appreciate your help, thank you!
Intermediate & Advanced SEO | | Kaylie0 -
New page disappeared from the ranks, under dubious circumstances
I've had an odd situation happen today. Published a blog post and it ranked No 6 within 2 or 3 hours, just come back now (About 12 hours later) and it has completely vanished! I have checked to page 9, and used a couple of keyword tools and it appears nowhere! It didn't have any back links, but it was unique and high quality. I have checked on the page does still exist and it is still readable. Any thoughts would be gratefully received.
Intermediate & Advanced SEO | | seoman100 -
New Website's Not Ranking for Branded Term
Hey Friends, I can't seem to figure out why https://feello.com/ isn't ranking on Google for it's branded term (Feello). It's ranking in 1st position on Bing and Yahoo but on page 2 (16th or so) on Google. Going through the list and can't come up with an answer. Metadata: Yes Indexed to Webmaster: Yes, Fetched pages: Yes Google cache on May 27, 2017: Check Using canonical and redirecting for non-www and HTTPS version: Yes & Yes Feello in domain name: Yes Set up social profiles and GMB: Yes Driving traffic: Yes, some email and ads Checked robots.txt: Yes, not created yet Created and Submitted Sitemap: Yes - https version Checked for blocked resources: None. The list goes on...Any ideas would be appreciated.
Intermediate & Advanced SEO | | GarrettDenham0 -
AMP pages for a responsive Ecommerce website?
Howdy guys, I'm wondering if AMP is worthwhile intergrating into a responsive e-commerce site? I'm under the impression that the benefits of AMP would be focused around speed, however it may come at the cost of conversion rate if it was to be delivered for product pages, etc. I'm presuming that even if AMP was on every page across a responsive ecommerce site, Google would only display AMP pages in the carousel for news articles, such as on the integrated blog? Any advice would be awesome! Thanks guys 🙂
Intermediate & Advanced SEO | | JAR8970 -
HELP! How do I get Google to value one page over another (older) page that is ranking?
So I have a tactical question and I need mozzers. I'll use widgets as an example: 1- My company used to sell widgets exclusively and we built thousands of useful, branded unique pages that sell widgets. We have thousands of pages that are ranking for widgets.com/brand-widgets-for-sale. (These pages have been live for almost 2 years) 2- We've shifted our focus to now renting widgets. We have about 100 pages focused on renting the same branded widgets. These pages have unique content and photos and can be found at widgets.com/brand-widgets-for-rent. (These pages have been live for about 2-3 months) The problem is that when someone searches just for the brand name, the "for sale" pages dramatically outrank the "for rent" pages. Instead, I want them to find the "for rent" page. I don't want to redirect traffic from the "for sale" pages because someone might still be interested in buying (although as a company, we are super focused on renting). Solutions? "nofollow" the "for sale" pages with the idea that Google will stop indexing "for sale" and start valuing "for rent" over it? Remove "for sale" from sitemap. Help!!
Intermediate & Advanced SEO | | Vacatia_SEO0 -
Multiple Results On First Page
Hi Guys, First question here, after splitting our content across 2 subdomains (~6 months ago) we've noticed google showing several of our pages on page 1. Would it be better to somehow consolidate to just one page (in the hopes that together it would push the rank higher or is it better left to google to work out on its own? I've attached an example of this happening with one of our targeted keywords. HwEARxd
Intermediate & Advanced SEO | | mattjamesaus0 -
SEO Moz Keyword Ranking Tool
The SEO Moz keyword ranking tool is useful and fairly accurate but it would be more useful to know why the ranking changed. Can the tool provide any insight in this regard?
Intermediate & Advanced SEO | | casper4340 -
Our website scores A but on google we are still on 7th page
Hi all, I have run on page keyword optimizations with exact terminology used to find our company service or our competition on google. We have ranked A, with almost all points complete. I did the same for our main competitor and they ranked F. Then i did page positioning on Google and they get on page 1 fifth line and we get page 7. We have plenty of unique content and extensive website.
Intermediate & Advanced SEO | | EMGCSR
Could there be any other reason than reason for this other than backlinks? Many thanks for your help.0