I want my website to rank on the first page for a very competitive keyword
-
I am a WordPress designer and can service national clients. I want to rank on the first page for the keyword WordPress designer. This is a highly competitive keyword MOZ gives it a 68% difficulty. I rank locally in nj for WordPress designer nj and a multitude of local WordPress based key words. I rank on page 10 of serps doing a private browsing session. Some of my national competitors rank on the first page with not many links in.
How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime?
What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1.
I think this one keyword could increase business greatly so it is a top priority for me.
I appreciate all advice
-
Sure thing! I hope it helps.
-
I am only looking to rank for this specific keyword as it has potential to bring national clients. to a hometown Jersey boy!
I have done the Full SERP report and have been analyzing the data.
Thank you!
-
Hi Donald!
EGOL is spot-on. I just also want to share a couple resources you have access to from Moz that could help. Apologies if you've seen these elsewhere in Q&A; I recommend them all the time.
The first is Cyrus Shepard's "Keywords to Concepts" blog post. It'll give you a really good sense of how to approach your keyword targeting from a topical perspective, rather that scrambling to rank for specific keywords.
The second is the Full SERP Analysis report, which is part of the Keyword Difficulty Tool. You can run it on the keyword you're trying to rank for and see what factors are most likely leading the first-page sites to rank. There's a video on it here.
I hope that helps!
-
How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime?
New Jersey is small time. There are 9 million people in NJ compared to 320 million in the rest of the country. If you ask somebody in another state to name three big cities in NJ they will be struggling to name more than one. There are more designers in a few blocks of NYC than there are in all of NJ.
What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1.
Build yourself the most awesome WP site that anybody's ever seen. Make it great, fantastic, then give away the template for free. Make twenty other awesome WP sites and give away those templates for free. Write the best blog around on how to do kickass things with WP, allow people to subscribe for free. Make some really useful WP plugins and give them away for free. Show your stuff. Be generous and helpful. Then draw the line at what you do for free and what you charge for. Start getting your name out in front of people by contributing to a few of the most visible and credible designer websites.
Why do all of that? If you want to be The Man for WP Designer you gotta walk the talk.
Competition is tough. Some businesses have one person working to make rain for every person who provides service. Some retailers have one person working to promote the website for every person doing fulfillment. That's how competitive it is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Disappears From Google - But Rest of Site Still Ranked
As title suggests we are running into a serious issue of the home page disapearing from Google search results whilst the rest of the site still remains. We search for it naturally cannot find a trace, then use a "site:" command in Google and still the home page does not come up. We go into web masters and inspect the home page and even Google states that the page is indexable. We then run the "Request Indexing" and the site comes back on Google. This is having a damaging affect and we would like to understand why this issue is happening. Please note this is not happening on just one of our sites but has happened to three which are all located on the same server. One of our brand which has the issue is: www.henweekends.co.uk
Intermediate & Advanced SEO | | JH_OffLimits0 -
404 Pages. Can I change it to do this without getting penalized ? I want to lower our bounce rate from these pages to encourage the user to continue on the site
Hi All, We have been streaming our site and got rid of thousands of pages for redundant locations (Basically these used to be virtual locations where we didn't have a depot although we did deliver there and most of them was duplicate/thin content etc ). Most of them have little if any link value and I didn't want to 301 all of them as we already have quite a few 301's already We currently display a 404 page but I want to improve on this. Current 404 page is - http://goo.gl/rFRNMt I can get my developer to change it, so it will still be a 404 page but the user will see the relevant category page instead ? So it will look like this - http://goo.gl/Rc8YP8 . We could also use Java script to show the location name etc... Would be be okay ? or would google see this as cheating. basically I want to lower our bounce rates from these pages but still be attractive enough for the user to continue in the site and not go away. If this is not a good idea, then any recommendations on improving our current 404 would be greatly appreciated. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
An affiliate website uses datafeeds and around 65.000 products are deleted in the new feeds. What are the best practises to do with the product pages? 404 ALL pages, 301 Redirect to the upper catagory?
Note: All product pages are on INDEX FOLLOW. Right now this is happening with the deleted productpages: 1. When a product is removed from the new datafeed the pages stay online and are showing simliar products for 3 months. The productpages are removed from the categorie pages but not from the sitemap! 2. Pages receiving more than 3 hits after the first 3 months keep on existing and also in the sitemaps. These pages are not shown in the categories. 3. Pages from deleted datafeeds that receive 2 hits or less, are getting a 301 redirect to the upper categorie for again 3 months 4. Afther the last 3 months all 301 redirects are getting a customized 404 page with similar products. Any suggestions of Comments about this structure? 🙂 Issues to think about:
Intermediate & Advanced SEO | | Zanox
- The amount of 404 pages Google is warning about in GWT
- Right now all productpages are indexed
- Use as much value as possible in the right way from all pages
- Usability for the visitor Extra info about the near future: Beceause of the duplicate content issue with datafeeds we are going to put all product pages on NOINDEX, FOLLOW and focus only on category and subcategory pages.0 -
SEOMoz Keyword Ranking Accuracy
Getting some mixed message on this. Is the keyword ranking informational available in SEOMoz based on the data in Mozscape or based on live Google data? Reason I ask is that my ranking for "crown moulding" for www.worldofmoulding differs: Based on the today's scan my www.worldofmoulding.com ranks in position 40 in Google. Based on a manual check with cleared out cache no local setting ... the site is 4th spot Running a third party check using "Advanced Web Ranking" tool it comes up in 9th spot, but they count the local business SERPs in which case it matches my manual search. It seems that SEOMoz is not in line with actual ranking. Any suggestion for what can be used to accurately asses SERP placement for terms?
Intermediate & Advanced SEO | | VanadiumInteractive0 -
Home page sudden drop in rank, but not others.
Over the weekend, I noticed "www.thematstore.com" drop out of the search results for "chair mats", where previously it was between 10-12 ranked. The other pages on the domain have remained the same in regards to rankings for their intended keywords. The only thing I changed (on Nov 29th) is the title tag from "Chair Mats - Commercial Quality Chair Mats, Custom Made", to "Chair Mats - Best Custom Chair Mats, Commercial Quality". I know there is a lot that needs to be done on the site, and the site architecture is a bit of a mess (I recommended building a new site)... but I was hoping to gradually fix these issues without gambling with a rank drop. Not sure why the home page all of the sudden dropped out, any suggestions?
Intermediate & Advanced SEO | | Joes_Ideas0 -
How do you transition a keyword rank from a home page to a sub-page on the site?
We're currently ranking #1 for a valuable keyword, but the result on the SERP is our home page. We're creating a new product page focused on this keyword to provide a better user experience and create more relevant content. What is the best way to make a smooth transition to make the product page rank #1 for the keyword instead of the home page?
Intermediate & Advanced SEO | | buildasign0 -
Linking to local pages on main page - keyword self-cannibalization issue?
Hi guys, Our website has this landing page: www.example.com/service1/ Is this considered keyword self-cannibalization if on the above page we link to local pages such as: www.example.com/service1-in-chicago/ www.example.com/service1-in-newyork/ www.example.com/service1-in-texas/ Many thanks David
Intermediate & Advanced SEO | | sssrpm0 -
Facebook likes for website OR FB profile page?
I am expecting answers/views from social SEO experts. Should i encourage people to "like" my main page of my website OR FB profile page of website? Which one works better and why?
Intermediate & Advanced SEO | | ShoutOut1