Changing URLs for SEO
-
Hi,
Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35.
I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint?
Thanks!
-
So I made this change 2 days ago... I created a 301 from /business to /enterprise. Here's what I am seeing so far:
- Both pages are indexed... why?
- The /business page is still ranking in the same place for the same terms
- The /enterprise page isn't ranking well
- For some reason our homepage ranking for the target keyword fell off the map completely... this is probably unrelated but not sure
-
We did this recently with a client of ours, we saw almost instant effects, they dropped of the radar completely for all old keywords (good, right!?) but then we only saw a slight increase in the new targeted keywords, so their overall search engine presence had dropped massively!
We will hopefully start to see a rise in the new focused keyword but its just something to keep in mind. Maybe if we were to slowly incorporate the new keyword into the page rather than change it all at once it would have had less of a dramatic change.
-
Hi Mike,
I think I understand what you are saying and there is no problem with doing this, and it is in fact a recommended practice.
If the page has changed, there is no harm in changing the URL, site focus, Title, Description etc, and have it as a new page. A 301 from /business to /enterprise would be the best way to handle this.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Elements for Canonicalized URLs?
I am helping a client with SEO for their ecommerce store. They have around 65 products, but close to 500 URLs all for those same products. Basically they have a bit of an index bloat problem but long story short restructuring was too much of a lift for them, so I got them set up with a canonical URL strategy to ensure all duplicate pages point to one "main" product page. Getting to the point: They also need an on-page overhaul. I've created keyword optimized titles, metas, H1s, etc. for each product. Do these elements need to be added to every single one of the 450+ product pages OR do I only need to add them to the 65 "main" product pages that everything else is pointing to, since that will ultimately be the page that gets crawled?
Technical SEO | | AJTSEO0 -
Word mentioned twice in URL? Bad for SEO?
Is a URL like the one below going to hurt SEO for this page? /healthcare-solutions/healthcare-identity-solutions/laboratory-management.html I like the match the URL and H1s as close as possible but in this case it looks a bit funky. /healthcare-solutions/healthcare-identity-solutions/laboratory-management.html
Technical SEO | | jsilapas0 -
Some SEO 2016 questions
Hello MOZ Community, I have some questions where the following is still working for seo in 2016: Is an exact keyword in the domain still a good start? If a domain contains the most important keyword does one still need subfolders with that keyword in the url? Do you need multiple subpages so the main url becomes stronger? Is linkbuilding still the number one factor? Thank you for your thoughts!
Technical SEO | | mhenze0 -
Mutiple domains with similar SEO
ok we have one main domain about our company which is about renting luxury and exotic cars. (PrestigeLuxuryRentals.com). We own other domains with similar keywords,meta,etc on the URL and SEO For example, we own domains like exoticcarrentalorlando/exoticcarrentaltampa, with same background and design as main site but, we have different content than main site to avoid duplicate. Keep in mind, all the other domain we own, all have same template with our companies name on it but, it doesnt have any content or link that pertains to main site. is this a problem?
Technical SEO | | prestigeluxuryrentals.com0 -
One-Pager and SEO
We're building a page that is going to feature over 31 people as difference makers in their field. We're unveiling one a day for an entire month. The very early mockup of the page has name, pic, some bio info, and a link to open up a new window with the full bio. I would love to have all of the bio content for all of the people on the page (and indexable), but I'm not sure how to do that while still being able to hide the full bios until they are expanded. Anybody have any tips that are SEO-friendly and/or examples of a page that is built like this and ranks well. Thanks!
Technical SEO | | spackle0 -
My company is changing ecommerce platforms. What are image URL considerations?
My company is switching from osCommerce to Magento. What should I do about my image URL's? Should I try to recreate the filenames and directory paths from the old site on the new one? How bad is it for our SEO if I can't do that?
Technical SEO | | Kyle_M0 -
URLs: To Change or Not to Change
Hello, We recently launched a redesigned site in Drupal in December of last year. We are an eco-travel company. My current URL's look like this: /africa-and-middle-east/kenya-tanzania /central-south-america/galapagos-islands My pages have good term targeting grades, and the rankings for the terms we are targeting - "kenya and tanzania safaris" and "galapagos islands cruises" are decent, but not great - most are on page 2 or 3. The one URL where I targeted our most important term, "amazon river cruises," I am still on page 2. /central-south-america/amazon-river-cruises My questions are: Did I miss an opportunity with the rest of the URL's, and should I consider changing the rest to more targeted terms with 301s? Since the new site launched in January, perhaps I have not given enough time for my new URL's to index and mature. Would it be easier to set up landing pages with unique article content that targets terms such as "galapagos islands cruises" and "kenya and tanzania safaris"? If so, how can I do it in such a way as to not "compete" with the pages I want to drive them to? This also raises the question of redirecting the same URL twice i.e. I would have 2 redirects in place for the same url e.g. from the former site to the new site, and yet another redirect to the most-recent URL. Is that a problem? Sorry if I've asked too many questions in one post. 😉 Any advice appreciated.
Technical SEO | | csmithal0
