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Tools to test meta descriptions?
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Hey does anyone know of any tools which can test your meta descriptions against competitors meta descriptions for specific keyword terms.
I know one tool called SERP Turkey which uses mechanical turk, i was wondering if there is any others on the market?
Even a tool which can automatically score your meta description against others on the SERP results page. E..g optimised, keyword, call to action, etc.
Cheers,
Chris
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https://moz.com/researchtools/on-page-grader
https://moz.com/researchtools/keyword-difficulty
Moz has a couple of tools, as Martijn said screaming frog and exporting can work too, you can do this for http://home.snafu.de/tilman/xenulink.html as well
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Hi Chris,
I'm not sure this is what you're wanting to do, but what you could do is check your competitors. Get all the details from ScreamingFrog, export the data and then do manual checks on the data in Excel to see for certain keywords if they're in the META descriptions. This should be something that you should do manually anyway because a tool can never really help you out in grading it the way you'd like it.
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