B2b services site, deep long tail services or flat and broad
-
Hi all,
i have a small internet agency with services in several area's.
Currently i structud my services in 2 different area's.
General services and specialized products with services underneath.like so:
domain.com/services
domain.com/services/service1
domain.com/services/service2
and so on.domain.com/product
domain.com/product/service1
domain.com/product/service2domain.com/product2
domain.com/product2/service1
domain.com/product2/service2But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.But is it smarter to make just a few big pages with the services more bundled.
Or really long tail.Now i have around 15 services pages.
when i make it a lot deeper im talking about 40 pages.Currently my complete website is around 35 pages.
-
If you create those pages individually then to me it would seem that magento is not responsive or custom and responsive is not custom or magento.
To me it clearly seems that it's just sections of one page and that's how i'd recommend to do it.
-
Maybe to clarify a few things. For example
i have a service
Webshop developmentbut i also want to target on
Magento webshop development
Responsive webshop development
Custom webshop developmentSo yeah they are very similar, but all have a very specific end-goal.
When i have those words on h2, h3 element on the site with around 200 words about it beneath that i notice that im not ranking nearly enough then when creating all separate pages.But im afraid i will go overboard, of course the user still needs to find it value-able
-
Hi.
But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.Is it truly gonna be unique? Or unique will mean has words' order is changed and city names gonna be different? It's all about user experience nowadays, my friend. Everything has to make sense.
Here is a whiteboard friday you can refer to: https://moz.com/blog/pinpoint-vs-floodlight-content-and-keyword-research-strategies-whiteboard-friday
Basically, don't create extra pages just for extra pages. If every page has something unique to offer - go ahead. Also think about if those "unique services" are actually main services. If you have some kinda product which brings 0.5% of your revenue and is supportive service, then why even waste time on trying to rank for it and dilute the "theme" of the website.
Hope this helps.
-
Hello,
I think in this instance you will have to do a ROI investigation into your site and determine whether ranking for your long-tail keywords will generate the same kinds of conversions and income that ranking generally will.
For example, you obviously know long-tails are easier to rank for while generals have more potential traffic. If you can rank for your big keywords, you stand to bring more people to your site. That being said, are they equally likely to convert?
The big factor here is to determine what keywords suggest the greatest customer interest in purchase, and using those as your targeted keywords. If you can bring in big numbers of highly-targeted customers, that is ideal, but chances are that isn't the case. Given these are b2b services, you are probably less concerned with rankings and more concerned with marketing to clients through other means, so general keywords might be the way to go (unless your clients are very niche-specific).
I would try to find the happy middle-zone of numbers and high-payment potential.
Best of luck moving forward!
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Listings site -is freshness important on results or articles?
We have a property listing site.
Content Development | | nick-name123
Wandered if its more important to update the results of the listings (adding or deleting them) or is adding new articles more important.?0 -
Would it be smart to have 2 different blogs on our site?
I run Wick Video - where we make animated videos for businesses. We are toying around with making blog/video content geared toward marketers, _and _creating blogs/tutorials geared toward designers and animators. Since it's two totally different groups, we've had the idea of making two separate blogs. Is that a good idea? Any websites currently doing this well?
Content Development | | WickVideo0 -
Which is better for seo purposes? site/blog or site/community?
Hi Guys I was wondering if you could help on this one. We are in the process of setting up a wordpress blog for our website to aid our content marketing efforts, and was wondering what main url for this blog is going to be the best for seo purposes? So of the following 2 which one is going to be the better one? site.com/blog or site.com/community If anyone could get back to me on this I would appreciate it. Thanks David
Content Development | | DavidZA10 -
Moving a html site into Wordpress
I'm getting ready to move a site into Wordpress. The current or old site is built with static html pages. My question is, how should I handle Google with these old pages. Should I 301 redirect from each old page to the new? Or is there a better way to handle it?
Content Development | | brandco0 -
If we use content copied from another site ( assuming we have not plagerized), does it hurt our Google Rankings?
We have permission from another company to copy their content and use it on our site. This happens when we are describing a manufacturer's product and we copy pages from their site and add these pages to our site in order to describe the product we are selling. Is this considered duplicate content? Can this practice hurt us?
Content Development | | huskers0 -
Fresh content ideas for a static site?
I have an ecommerce site. My home page is set-up just as I want it. I'm not looking to redo it or change my site to a blog. Just looking for some new, different, SEO friendly ideas or concepts to keep it "fresh".
Content Development | | VictorVC0 -
Short blog post or Long Blog post, Which works better?
I was thinking, that SEOmoz or other technical SEO blog writes long blog post which cracks my interest when i start reading few lines of the blog post. My mind speak, Wooo! so boring.In SEO what will be best post long or Short? Thanks
Content Development | | tapankumar0 -
Long versus short copy
Does the search engines have a preference for pages with long or short copy? (Assuming our short copy fulfill the basic keyword requirements) While a long copy, enable us to include more long tail keywords, i find that most people prefer to read a short copy. We currently try to keep each page short and give the reader an option to explorer further with links to more detailed pages.
Content Development | | petersen0