B2b services site, deep long tail services or flat and broad

[mdkay]

Hi all,

i have a small internet agency with services in several area's.
Currently i structud my services in 2 different area's.
General services and specialized products with services underneath.

like so:
domain.com/services
domain.com/services/service1
domain.com/services/service2
and so on.

domain.com/product
domain.com/product/service1
domain.com/product/service2

domain.com/product2
domain.com/product2/service1
domain.com/product2/service2

But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.

But is it smarter to make just a few big pages with the services more bundled.
Or really long tail.

Now i have around 15 services pages.
when i make it a lot deeper im talking about 40 pages.

Currently my complete website is around 35 pages.

[DmitriiK]

If you create those pages individually then to me it would seem that magento is not responsive or custom and responsive is not custom or magento.

To me it clearly seems that it's just sections of one page and that's how i'd recommend to do it.

[mdkay]

Maybe to clarify a few things. For example

i have a service
Webshop development

but i also want to target on
Magento webshop development
Responsive webshop development
Custom webshop development

So yeah they are very similar, but all have a very specific end-goal.
When i have those words on h2, h3 element on the site with around 200 words about it beneath that i notice that im not ranking nearly enough then when creating all separate pages.

But im afraid i will go overboard, of course the user still needs to find it value-able

[DmitriiK]

Hi.

But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.

Is it truly gonna be unique? Or unique will mean has words' order is changed and city names gonna be different? It's all about user experience nowadays, my friend. Everything has to make sense.

Here is a whiteboard friday you can refer to: https://moz.com/blog/pinpoint-vs-floodlight-content-and-keyword-research-strategies-whiteboard-friday

Basically, don't create extra pages just for extra pages. If every page has something unique to offer - go ahead. Also think about if those "unique services" are actually main services. If you have some kinda product which brings 0.5% of your revenue and is supportive service, then why even waste time on trying to rank for it and dilute the "theme" of the website.

Hope this helps.

[Toddfoster]

Hello,

I think in this instance you will have to do a ROI investigation into your site and determine whether ranking for your long-tail keywords will generate the same kinds of conversions and income that ranking generally will.

For example, you obviously know long-tails are easier to rank for while generals have more potential traffic. If you can rank for your big keywords, you stand to bring more people to your site. That being said, are they equally likely to convert?

The big factor here is to determine what keywords suggest the greatest customer interest in purchase, and using those as your targeted keywords. If you can bring in big numbers of highly-targeted customers, that is ideal, but chances are that isn't the case. Given these are b2b services, you are probably less concerned with rankings and more concerned with marketing to clients through other means, so general keywords might be the way to go (unless your clients are very niche-specific).

I would try to find the happy middle-zone of numbers and high-payment potential.

Best of luck moving forward!

Rob