Website Traffic Drop After Switch
-
Hey guys, two weeks ago we switched over to the new website, however we've experienced about a 20% drop in Google Organic traffic and it does not appear we are getting indexed correctly by Google. On search results it's not using the meta description and the links still point to the old pages.
-
Robots is fine
-
We are using the same IP address
-
Re-directs are in for the pages in question.
-
Sitemap was submitted to Google in Webmaster tools
What else do we need to do?
-
-
Hey guys, big thanks for everyone chiming in here. We did do the fetch as Google and don't have any rel canonical and we didn't move to any other domain (even kept the same IP) We've dipped down -8% in Google, which is very expected with such a large switchover but the 25-% drop in direct traffic is what has been hard to figure out. At first I thought it might search traffic masquerading as direct (as several articles have noted) but that is only down -8%. It might be technical of nature, perhaps the analytics code isn't firing correctly somewhere. I was just curious what you all had experienced with a major re-launch... Up until this point the site was last overhauled in 2007.
-
Hi Scott!
Does this help? How are things going?
-
Some good advice has already been given. Also, it's not un-normal to experience a traffic dip after migrating a site. It's only been two weeks and I would expect you to begin recovering that as more time goes by, redirects are crawled, etc.
-
- Make sure you don't have canonicals to old urls
- Redirects are 301
- Make sure you use the Change of Address tool in GSC
-
Hi there.
I always do request for recrawling website in GWT (fetch as Google). If your website is not large, you can request recrawl of each page to make sure all of them get enough attention Otherwise, just do recrawl for index page and check "Crawl this URL and its direct links".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we link back from help documents to product or features pages on website?
Hi, We have all our help documents on subdirectory linked for all the features or products we provide. Like we linked website.com/help/seo-guide from website.com/services/seo-product as that is relevant guide. Do we need to link back from all help guide pages to product pages? Thanks
Web Design | | vtmoz0 -
Conversion drop after site move
Have just migrated current and active site to Magento 1.9 and a new hosting package (dedicated and reasonably powerful for what we need). But we seem to have had a drop in conversion rate. I don't really know whether it's anything to be concerned about the moment. I've set up extensive server level 301 redirects for old pages. Would be glad of any thoughts? Thanks you
Web Design | | seoman100 -
Does meta "Expires" tag affect website cacheing or indexing?
One of our client has a meta expire tag across all pages of their website. Does that tag affect the website overall caching or indexing? Their website pages including home page is crawled every 10 days, however the website is popular high traffic websites, receiving 240,000 visits/month. Please advise what impact this tag will have on the website indexing and caching? Thanks Atomic Team
Web Design | | JamesDixon700 -
Any advice for best practice for mobile versions of websites?
Hi Mozzers, I am looking to develop a mobile version of one of my sites and was wondering what was considered best practice for the following: Where to host it: m.domain.com or domain.com/mobile ? Is rel='canonical' enough to avoid mobile version being indexed or should I use "noindex" on mobile version? How to handle tablets? Which screen size sees mobile version? Which sees full site version? Thanks in advance Geoff
Web Design | | SEM-Freak1 -
How do I learn how to build custom wordpress websites?
Is wordpress a good platform to build websites with? If so, what are some good resources to learn how to build custom websites using wordpress?
Web Design | | Lael0 -
Wordpress drop down menu issue...
While I am tweaking my current site with getting rid of my footer links, my site will not allow a drop down menu for my service area parent page. It will do a drop down menu for any other tab. Could not find anything in a google search besides just link to parent for drop down... Any ideas?
Web Design | | greenjoe0 -
Why is Google sending traffic to our homepage, not our optimized pages?
Hello Forum, My team and I just completely redid a yoga eCommerce site, including its SEO. The old version of the site didn't feature page-specific optimization and, as a result, Google's search results for our keywords almost always directed visitors to the homepage. For example, a Google search for the term "yoga bolster" sent users to the homepage, not the product category page for yoga bolsters. After redoing the site and optimizing specific pages (i.e. the yoga bolster page is now optimized for the keyword "yoga bolster"), the Google search results are still taking users to the homepage, not the optimized page. (i.e. if you search for yoga bolster, find our search result, and click the search result link, you're taken to the homepage, not the bolster page) It's only been about 36 hours since we've launched the new website and submitted it to Google's webmaster tools. Does anyone know why Google is still sending people to our homepage and not the keyword-optimized pages we created? Is this a timing issue?
Web Design | | pano0 -
Switched From Wordpress, Traffic Dropped In Half
Hello, Thank you for taking a look at my issue. My site: http://www.getrightmusic.com A month ago, I switched from Wordpress to ExpressionEngine. The reason being I wanted a more powerful membership functionality with media uploading. After I switched, my traffic basically dropped in half. I was averaging around 4-6,000 unique visitors per day and now I am at about 2,000 per day. I resubmitted a new sitemap to Google webmasters. I also set up 301 redirects on my top 80 urls that were ranking well and driving traffic in Google. Not only did Google kick me off of my top spots in the SERP's, but I no longer get indexed as quickly as I used to. With the old Wordpress site I would get url's indexed within minutes. Now they aren't even getting indexed really at all. Is this a normal occurrence when switching site designs and systems? Do you think Google will just take a little time before they give me back some respect? Is there anything I should be doing to get back to ranking and getting indexed faster? Thanks for any help or any insight you may have. Jesse
Web Design | | getrightmusic0