How to rank for multiple keyword phrases
-
Hello everyone!
My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department.
Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases?
Thanks everyone for your help!
-
You guys are awesome. These are very very helpful answers I'll get to work!
-
Hi,
I answered a very similar question yesterday here. You will find lots of useful information related to what you are wanting to achieve.
-Andy
-
Hi Andrew,
There is no hard and fast rule for this as it all depends how closely related the keywords are, the competition etc.
The 'general' advice given is to target every page toward 1 unique keyword AND unique content. This is because ranking factors are such things as The title text, the heading text and it is very hard to put the keywords in these locations without it being spammy and forced. But these keywords should be different and not too closely related.
You should interlink from every page where appropriate to really tell the SERPS that "This is my page on Smarty Programmer" and "This is my page on Smarty Tuner". Do not be tempted to have the same page with tuner replacing programmer. Actually write different equally good content or you bring yourself a whole new set of problems.
Think of it as a model, if you have 10 keywords you want to focus, have 10 landing pages with each optimised to 1 keyword. Then have additional supporting pages in the form of blogs or information articles that are related and link to your landing pages. Your page and supporting pages will naturally attract any longtail keywords available that are less competitive.
There are ofcourse exceptions to this rule. A page can rank for several highly competative keywords, its just not that common.
That said your page ranks really well for both terms already. 1-4th for both. If Smarty Programmer and Smarty Tuner are not very competitive, you may be able to target them with 1 page by doing something such as
<title>Smarty Programmer - The Number 1 tuner for diesel trucks</title>
Smarty Programmer
Content targeted at Smarty Programmer
Why Pick the Smarty Tuner?
Content targeted at Smarty Tuner
Ensure both keywords have at least 1 image with alt and title text targeting them. This example is a bit to cut and dry but demonstrates the idea.
This should allow you to rank for both phrases on the same page. BUT there needs to be enough content supporting each phrase, and a suitable amount of competition. If the competition if too fierce you can just shoot yourself in the foot and not rank for either phrase.
If I was you I would run a couple of tests. Get Smarty Tuner inserted a couple of times within the text. Google is clever and it may associate the words enough to begin ranking you for both without sacrificing your current ranking for smarty programmer. Slowly introduce more content targeting smarty tuner such as an image with its alt text and title text, the a few smaller headings etc and some more text and I recon you can quite easily have the same page targeting both and holding no1.
-
Hi Andrew,
It is not a good practice to create separate web page for every keyword. There are few ways by which you can target more keywords on single webpage
1>Add Modifiers To Your Title tag (e.g “2014”, “best”, “guide”, and “review”) - You can change as per your requirement
2> Post Long Content - at least 1000-words.
Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!““
3>Drop important Keyword in First 100 Words
4>Use h1 tag.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Is the Keyword Explorer tool down?
Hi, I was supposed to work with researching keywords today. After researching a few queries in the Keyword Explorer, it stopped retrieving keywords and shows the message, “Getting keyword suggestions failed. Please retry your search or refresh this page”. The issue has persisted for a few hours. Thanks in advance.
Moz Pro | | wp-annalv0 -
Why my site so poorly ranks on Google
Hi 🙂 I hope you can help me for my site http://www.majordroid.com/ I really do not understand why my site so poorly ranks on Google. What can I do about that? Are there any errors or something? What can be done about that? Also when I go to the Moz Tools - Open Site Explorer to check how many backlinks I have... It says: 12 Total Links but according to the Google Webmaster tools I have in total 334 links and 138 links to the homepage. see attachment Why Open Site Explorer does not see all the links to my site, which is a possible reason? And last question, what I need to do to remove pages from Google search like this: <cite class="_Rm">/page/2</cite>. <cite class="_Rm">/page/3 and so on...</cite> Thank you 🙂 aK0x345.jpg
Moz Pro | | ivek19870 -
Search Volume for a Keyword
I assume this questions has probably been covered many times, if so I am sorry for asking it again, for whatever reason, I am not finding the answer I require, so I would appreciate some help. I would like to know the search volume for a keyword. I remember I used to get this information on Google Adwords account, it no longer displays it the same. I want to know if Moz or even Google for that matter provide this tool in a simple way. So if I entered a keyword, I would get the volume of searches Globally as well as locally either on a per month or a per day basis and it would be broken down as exact match or broad etc. This was a great feature before. I would love to access the same thing again. Thanks you.
Moz Pro | | RyanShahed0 -
Massive Drop in Rankings
Hello, My site (www.reynoldsdesignstudio.com) has recently dropped off the map (50+ places) for almost every phrase I was ranking between 3 and 6 on the first page. My main phrases on google were "web design rochester mn", "web development rochester mn" I have been setting up a new web server but have not pointed this domain at that server yet so it shouldn't be anything related there. I also have not updated the site in a couple years (I know that's bad), so it doesn't appear to be a hacking issue either. I was 'hacked' a few years back where I gained a TON of crappy links from China and what-not but it never appeared to affect anything. I'm not sure if that is what is causing the recent drop in rankings. If anyone has any ideas on what could have caused the issue that would be great. According to my GA traffic I had a spike earlier in the month and then it has steadily dropped off. This is consistent with my actual page rankings. Thanks OAsjcHw
Moz Pro | | reynoldsdesign0 -
Seomoz keyword difficulty api
Is there a way to get this from an api or a better method than pasting 5 keywords at a time into the keyword difficulty tool to get these numbers?
Moz Pro | | insitegoogle0 -
How can I find my past KW rankings?
I want to know how I can find out how a client's site was ranking for keywords at the beginning of the campaign so I can compare it with current rankings. I haven't been generating reports regularly. I kinda assumed I could ask for the reports retroactively. As in, what was the ranking of my keywords from the first crawl done by SEO moz. Thanks!
Moz Pro | | GreenGrowthSEO0 -
Keyword Difficulty Tool Problems?
I was just using the keyword difficulty tool and for some reason, some of the keywords show "not enough data"...I'm not sure why this is the case because a few days ago, there was data... Anyway, is this because it take time for the tool to gather data each month, or is it because there's an issue with the GoogleAPI? Thanks a lot for your help!
Moz Pro | | simonmhchiu870 -
A tool for seeing all the keywords a website ranks for
As title, is there a tool out there that will allow you to see all the keywords a website ranks for in the first few pages of a particlur search engine? I would be particularly interested for keywords in the first 10 pages of Google. Thanks
Moz Pro | | blagger0