How to rank for multiple keyword phrases
-
Hello everyone!
My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department.
Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases?
Thanks everyone for your help!
-
You guys are awesome. These are very very helpful answers
I'll get to work! -
Hi,
I answered a very similar question yesterday here. You will find lots of useful information related to what you are wanting to achieve.
-Andy
-
Hi Andrew,
There is no hard and fast rule for this as it all depends how closely related the keywords are, the competition etc.
The 'general' advice given is to target every page toward 1 unique keyword AND unique content. This is because ranking factors are such things as The title text, the heading text and it is very hard to put the keywords in these locations without it being spammy and forced. But these keywords should be different and not too closely related.
You should interlink from every page where appropriate to really tell the SERPS that "This is my page on Smarty Programmer" and "This is my page on Smarty Tuner". Do not be tempted to have the same page with tuner replacing programmer. Actually write different equally good content or you bring yourself a whole new set of problems.
Think of it as a model, if you have 10 keywords you want to focus, have 10 landing pages with each optimised to 1 keyword. Then have additional supporting pages in the form of blogs or information articles that are related and link to your landing pages. Your page and supporting pages will naturally attract any longtail keywords available that are less competitive.
There are ofcourse exceptions to this rule. A page can rank for several highly competative keywords, its just not that common.
That said your page ranks really well for both terms already. 1-4th for both. If Smarty Programmer and Smarty Tuner are not very competitive, you may be able to target them with 1 page by doing something such as
<title>Smarty Programmer - The Number 1 tuner for diesel trucks</title>
Smarty Programmer
Content targeted at Smarty Programmer
Why Pick the Smarty Tuner?
Content targeted at Smarty Tuner
Ensure both keywords have at least 1 image with alt and title text targeting them. This example is a bit to cut and dry but demonstrates the idea.
This should allow you to rank for both phrases on the same page. BUT there needs to be enough content supporting each phrase, and a suitable amount of competition. If the competition if too fierce you can just shoot yourself in the foot and not rank for either phrase.
If I was you I would run a couple of tests. Get Smarty Tuner inserted a couple of times within the text. Google is clever and it may associate the words enough to begin ranking you for both without sacrificing your current ranking for smarty programmer. Slowly introduce more content targeting smarty tuner such as an image with its alt text and title text, the a few smaller headings etc and some more text and I recon you can quite easily have the same page targeting both and holding no1.
-
Hi Andrew,
It is not a good practice to create separate web page for every keyword. There are few ways by which you can target more keywords on single webpage
1>Add Modifiers To Your Title tag (e.g “2014”, “best”, “guide”, and “review”) - You can change as per your requirement
2> Post Long Content - at least 1000-words.
Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!““
3>Drop important Keyword in First 100 Words
4>Use h1 tag.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO does not rank well
Hello everybody, before 3 months i began seo in gialia.net.gr. Its an eshop based on symfony framework. We started with on-page seo optimization and after making links in directories, forums and article directories. After 2 months we saw rankings for niche keywords (γυαλια ηλιου, γυαλια ηλιου προσφορες) at 5th and 8th page of google.gr. Now, the rankings does down and i cannot unserstand the reason. I checked old backlinks with opensite explorer, and found some spam backlinks links (3/10). Is this the reason that seo not going well? I am very dissapointed and i would like to tell me you opinion about what is going wrong with that site. My customer owns one more domain, fotispapoulias.gr and i am thinking to move all the site that is running on gialia.net.gr to fotispapoulias.gr (301 redirect to all links). The fotispapoulias.gr ranks better in the same niche keywords without seo. Is it good idea? Will achieve better rankings or not? Thanks
Moz Pro | | simplewebsol0 -
Find Historical SERP Ranking for a Term?
Is there any way to find out what pages ranked for a given term historically? I.e. what were the top 10 search results for "Widgets" 6 months ago, 1 year ago, 2 years ago? If I had a campaign tracking that term, I'd be able to look back, but I do not. Does this data exist anywhere in a format that could be queried?
Moz Pro | | kpclaypool0 -
SEOmoz Keyword Difficulty Tool been down for a few days?
Hi All, I notice the SEO moz keyword difficulty tool has been down for a few days!!! I know from support that they say it is going to be a "while" till it fixed, but some type of estimation on how long it will be will be good. Also in regards to the types of accounts, why do the top accounts have the same limitations as the 79/month tool in regards to the keyword tool reports (50 max and 5 per scan)? I mean this is probably a wider question for the SEOmoz team need to answer. Kind Regards.
Moz Pro | | ColumbusAustralia2 -
Rank tracker problems
hi, is anyone having problems with rank tracker. I have been trying to use it but it comes up with problems
Moz Pro | | ClaireH-1848861 -
On-Page Optimization Report: How Are Keywords Chosen?
Apologies if this has already been covered 100 times! Last month I set up a new campaign, and so far the On-Page Optimization tool has only crawled and graded three of my pages so far. I assume it takes time for more pages to be covered? But, here's my real question: I see that the tool is giving my pages grades based on certain keywords, but the tool itself seems to be deciding which keyword to use in grading each page. To use a made-up example, my example has a page about leather gloves, a page about wool mittens, and a page about cotton mittens. The last one is supposed to be optimized for the keyword "cotton mittens," but the tool is grading it based on how well it's optimized for "wool mittens." I can go into the drop-down at the top of the page and change the keyword that the page is graded on, and that gives me a new grade, but only for that instance. The next week, the tool is back to giving the page an F for "wool mittens." Is that because the tool decides that "wool mittens" is the keyword for which the page has the best chance of ranking, no matter what my intentions are? is there any way to permanently tell the tool that I want the page to target "wool mittens" as its main keyword? Thanks in advance for your help!
Moz Pro | | ScottShrum0 -
Rank Tracker violate Google Guidelines?
I would like to find out whether the use of SEOMOZ rank tracker violate Google's guidelines. "Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google."
Moz Pro | | PGRob0 -
How many times to repeat the exact keyword?
I'm curious what the suggested number of times is for including an EXACT keyword in a document, OTHER than in the page title, h1 and alt text? What does SEOMoz advocate for this? Bonus credit: What is the consensus on "stop words"? I've read the the search engines ignore these, yet searching for the same query with or without them produces vastly different results... So should they not always be included in one's keyword optimization, above?
Moz Pro | | staingurus0 -
Is the keyword difficulty tool the most helpful in all situations?
I understand that the scores it generates are essentially based on the difficulty of appearing on the first SERP for the keyword in question. That said, I am having a lot of difficulty finding keywords in my niche which return a score that would make this easily achievable for a site of my size.... The reason I'm pointing this out is because theoretically, a keyword could have a HIGHLY competitive first SERP, with a significant drop-off on the second SERP, which would make achieving a top ranking on that page substantially easier. So my question really is, is the importance of appearing on the first SERP so unequivocally important that it is a pointless activity to attempt deliberately to rank for keywords on the second SERP, which is ignored by the keyword difficulty tool? I know the breakdown of clicks goes something like 40% for top spot, 12% for second and downwards from there, but if a certain query has over a million searches per month, for example, it would still be possible to get considerable amounts of traffic by trying to rank highly on the second SERP, which the keyword difficulty tool cannot help with. So is this really a useless activity?
Moz Pro | | ZakGottlieb710