How to rank for multiple keyword phrases
-
Hello everyone!
My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department.
Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases?
Thanks everyone for your help!
-
You guys are awesome. These are very very helpful answers
I'll get to work!
-
Hi,
I answered a very similar question yesterday here. You will find lots of useful information related to what you are wanting to achieve.
-Andy
-
Hi Andrew,
There is no hard and fast rule for this as it all depends how closely related the keywords are, the competition etc.
The 'general' advice given is to target every page toward 1 unique keyword AND unique content. This is because ranking factors are such things as The title text, the heading text and it is very hard to put the keywords in these locations without it being spammy and forced. But these keywords should be different and not too closely related.
You should interlink from every page where appropriate to really tell the SERPS that "This is my page on Smarty Programmer" and "This is my page on Smarty Tuner". Do not be tempted to have the same page with tuner replacing programmer. Actually write different equally good content or you bring yourself a whole new set of problems.
Think of it as a model, if you have 10 keywords you want to focus, have 10 landing pages with each optimised to 1 keyword. Then have additional supporting pages in the form of blogs or information articles that are related and link to your landing pages. Your page and supporting pages will naturally attract any longtail keywords available that are less competitive.
There are ofcourse exceptions to this rule. A page can rank for several highly competative keywords, its just not that common.
That said your page ranks really well for both terms already. 1-4th for both. If Smarty Programmer and Smarty Tuner are not very competitive, you may be able to target them with 1 page by doing something such as
<title>Smarty Programmer - The Number 1 tuner for diesel trucks</title>
Smarty Programmer
Content targeted at Smarty Programmer
Why Pick the Smarty Tuner?
Content targeted at Smarty Tuner
Ensure both keywords have at least 1 image with alt and title text targeting them. This example is a bit to cut and dry but demonstrates the idea.
This should allow you to rank for both phrases on the same page. BUT there needs to be enough content supporting each phrase, and a suitable amount of competition. If the competition if too fierce you can just shoot yourself in the foot and not rank for either phrase.
If I was you I would run a couple of tests. Get Smarty Tuner inserted a couple of times within the text. Google is clever and it may associate the words enough to begin ranking you for both without sacrificing your current ranking for smarty programmer. Slowly introduce more content targeting smarty tuner such as an image with its alt text and title text, the a few smaller headings etc and some more text and I recon you can quite easily have the same page targeting both and holding no1.
-
Hi Andrew,
It is not a good practice to create separate web page for every keyword. There are few ways by which you can target more keywords on single webpage
1>Add Modifiers To Your Title tag (e.g “2014”, “best”, “guide”, and “review”) - You can change as per your requirement
2> Post Long Content - at least 1000-words.
Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!““
3>Drop important Keyword in First 100 Words
4>Use h1 tag.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is your process for finding the best keywords for which to optimize and track?
(I searched but didn't find anything similar here) When you start a campaign, what is your method for finding the best keywords to optimize on your site and to track? Please share methodologies and tools on Moz that you use. I of course use Keyword explorer, and choose the higher volume keywords, but I am not sure I am looking in the most effective places. Any discussion on this would be greatly appreciated.
Moz Pro | | bizmarquee1 -
Is pagerank still a ranking factor for Google?
Hello Friends, Just want to confirm that the announcement by Google officials for no more pagerank update (Oct 14) is only for the Google toolbar update but pagerank still exists and still a ranking factor for Google? http://searchengineland.com/google-toolbar-pagerank-finally-officially-dead-205277 Please help. Regards
Moz Pro | | chakraseo0 -
Keyword stuffing - on page grader count
I used the on page grader for my homepage, www.cprnj.com, and it said the keyword "physical therapy" was used 26 times in the body of the page. But I can't find more than 4. How exactly is keyword stuffing accounted for, and is there some place that I am not seeing the keywords?
Moz Pro | | CPRNJ-JC0 -
Why Are Moz Pro Ranking SOOOO Inaccurate?
I have a set of keywords for which I have been consistently ranking in the top 10 for months. Moz Pro, a service that I pay for, has shown for the past couple of months that I don't even rank in the top 50. Google Webmaster Tools confirms that I have been ranking in the top 10 for these keywords. Am I doing something wrong or is Moz Pro more of an estimation tool? Thanks 😉
Moz Pro | | Humanovation0 -
How To Ques. Getting ranked on page one for a keyword when you compete with bigger websites/companies/stores
Can David Beat Goliath. I work with small businesses with top products that are up against big brands and their online presence. If I am working with them to create content that meets the needs of all their stakeholders/customers/prospects to generate revenue I wonder if keyword targeting with content can really pay off to get them page one, #1 position ranking. So I ask you this question? How do you create a story for a small online store that can get ranked on page one for a keyword when you compete with bigger websites (or sites with higher domain authority)? I don't need all the basics, I'm just looking for a key insight or tip that you have found or heard is working for a David to beat a Goliath (and hold their position rank once they get highly ranked). We are up against sites - for viable keywords -who have higher domain authority and in some cases more content or link backs. Also, I've notice in situations when I do get to page one and I'm in position 7 MOZ analytics show low to no traffic coming from it? Yikes, what do I do to improve that? These are top keywords.
Moz Pro | | brandawakening0 -
Ranking dropped significantly
We have been doing SEO optimization based on SEOMoz reco. However, our page ranking for key words dropped significantly last night.. We used to be on page 3 but now could not even found it on top 20 pages. Not sure what happened last night. I checked google webmaster tool but did not find anything. Can you help?
Moz Pro | | hisstory20010 -
Ranking history lost
Hi there, It seems I have lost all the ranking history on all my keywords. I have only checked two campaigns - kodega.de and weddingrings-direct.com and none of the keyword show any historical movement any more, something I found very useful. Please let me know if this is just a glitch or if something has really stopped working as my account has been up and running for quite some time now. Many thanks, Julian
Moz Pro | | Kate19820