How to make second site in same niche and do white hat SEO
-
Hello,
As much as we would like, there's a possibility that our site will never recover from it's Google penalties.
Our team has decided to launch a new site in the same niche.
What do we need to do so that Google will not mind us having 2 sites in the same niche? (Menu differences, coding differences, content differences, etc.)
We won't have duplicate content, but it's hard to make the sites not similar.
Thanks
-
I'm sorry to hear that I would recommend requesting the people linking to your existing site that are using high quality powerful links to update the back link to point to your new site.
the advantages of dealing with people with legitimate sites are they are much easier to find and will actually help you with these types of things. It's not the nightmare that it is trying to get a hold of a blackhat webmaster.
Outside of creating a 100% legitimate website with a slightly different niche may be content, inbound marketing whatever buzzword you want to use for the very short time I hope it takes you to get your most powerful white hat links to point to your new website.
Removeem.com It is a wonderful tool for finding the names and contact info of webmasters you can use it to make a polite request saying that you have a new domain and you would appreciate if they would please update the link pointing at your site.
After you have taken the best Backlinks away from your existing site I would move to your new site.
I would also be upfront about moving place text saying you are changing domain names in a conspicuous location on your site.
If you feel that your livelihood is being jeopardized by this I definitely can understand I would then really put 110% into creating some top-notch content and user friendly/mobile design on your new brand. When you go live you want to really have something better than what you had before.
I'm sorry I don't know any methods that would be instant but I would consider using pay per click to soften the blow.
I hope this is of help,
Thomas
-
Tom,
I appreciate the responses and they make sense. I don't see a solution. I don't see our current site ever pulling out of penalty no matter what I do and we've got an income off of it.
Any ideas?
-
this is older but
http://googlewebmastercentral.blogspot.com/2010/11/best-practices-for-running-multiple.html
https://www.webmasterworld.com/google/4557285.htm
and this discussion of tactics used to do what are considered now black hat
http://www.nichepursuits.com/should-you-host-all-your-niche-sites-on-the-same-hosting-account/
it is no ok in Google ad words either
sorry for all the posts,
Tom
-
with all that said I think if you go after a slightly new niche or offer things from a different angle you're obviously doing twice the work.
Are you concerned that if you 301 redirect you will be bringing the penalty over?
sincerely,
Tom
-
talking about taking the new site and building it using white hat tactics that were implemented after the penalty in which the original site has yet to return from. I know that creating sites that are essentially going to be the same but contain unique content just to get better rankings is against the rules.
if you remove the first site after building the first site using white hat methods currently employed on the existing site
( I should say domain because that's what's coming down to right?)
it would be in your best interest to remove the first site when the second website goes live.
I know this is not the ideal situation because you probably have some good Backlinks on the original but having two sites that are competing for the same niche owned by the same person/company would be competing for the same place in the SERPS I believe would be considered a method of rigging the system.
if you have one site that is completely fine if you have one that is going to go after different niche that is completely fine.
I am basing this on an e-commerce client of mine who had competitor selling the exact same product with unique content across three domains.
The client reported this to Google and the spam team acted or there was an incredible coincidence because two months later sites reported could not be found in Google's index.
I that is of help,
Tom will
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound links with malicious anchor text. Negative seo attack
Hi, What to do with more than 300 links with a malicious anchor text that has nothing to do with my content. I am disavowing those links for the last 5 years. Some of them are directed to URLs that have been changed more than 8 years ago. How can I block this malicious behavior? Thanks in advance
White Hat / Black Hat SEO | | Arlinaite470 -
Is this a black-hat strategy? If so, what category does this fall under?
I am working with a major beauty client who owns an exact-match domain name related to their product that brings in a ton of traffic. They offer great content on this website that is inherently valuable. The catch is that the call-to-action brings users back to the main company site (a different URL). So if they want to "buy the product" or "learn more," they are taken to a different domain (the main company domain). There are 47 links to the main site on the EMD site. There are some slight mentions of the main brand on the EMD site, but it's hardly noticeable. It mostly appears to be a standalone site not affiliated with a major brand. My gut tells me this is black-hat but I can't find a fitting description of this strategy online, and why they shouldn't be doing this. Is this considered a doorway page / doorway site? Is this considered a link scheme? What would you call this strategy? Or is this actually not even black hat?
White Hat / Black Hat SEO | | FPD_NYC0 -
Does google give any advantage to Webmaster tools verified sites?
Hello friends, I am seeing a strange pattern. i register 2 new domain and make sites on them and add no backlinks nothing only put content and did on page seo right. After 1month of google indexing. both sites are not showing in search for the targeted keywords, but as soon as i add them to Google Webmaster tools they both automatically comes to the 16th and 24th number for their specific keywords. So my question is does Google give any advantage to sites which are verified and added into its webmaster tools in terms of seo or authority?
White Hat / Black Hat SEO | | RizwanAkbar0 -
Competitor Bad Practice SEO Still Ranking Well But Why ?
Moz Friends, A very close competitor have always been challenging for similar competitive keywords. We seem to have the advantage for alot of long tail keywords but on one of the higher traffic relevant keywords they seem to do well. I really struggle to understand why, particularly with the back links they use Just my thoughts and notes on the two: Our Page Better written text content (Maybe slightly written to for experienced target audience but we are working on simplifying things) Good Clear site URL structure and navigation for usability Fresh content updates Mobile optimized Reasonable page speeds Good on-page optimization Good back links from industry influences Competitor Page Negatives Site structure and URL's are inconsistent and messy Lower quality content site wide They use tried and tested on page optimization methods like Keyword spamming, Bold Keywords,Underlining Keywords (Sarcasm) Terrible back links, all directories and free article submission sites (Seriously take a look) Less focused on page optimization Not mobile optimized Most of the rest of the sites carry on the same sort of differences, Engine: www.google.co.uk Keyword: Sound level meters **Our Page: **www.cirrusresearch.co.uk/products/sound-level-meters/ **Competitor Page: **www.pulsarinstruments.com/product-information/Sound-Level-Meter.html Any feedback would be greatly appreciated please, i am really struggling to get my head around this Thanks James
White Hat / Black Hat SEO | | Antony_Towle1 -
Negative SEO attack working amazingly on Google.ca
We have a client www.atvandtrailersales.com who recently (March) fell out of the rankings. We checked their backlink file and found over 100 spam links pointing at their website with terms like "uggboots" and "headwear" etc. etc. I submitted a disavow link file, as this was obviously an attack on the website. Since the recent Panda update, the client is back out of the rankings for a majority of keyword phrases. The disavow link file that was submitted back in march has 90% of the same links that are still spamming the website now. I've sent a spam report to Google and nothing has happened. I could submit a new disavow link file, but I'm not sure if this is worth the time. '.'< --Thanks!
White Hat / Black Hat SEO | | SmartWebPros1 -
Are there tools out there to determine when a link linked to your site? I want to know when a link farm was done a site.
In Webmaster Tools I discovered that a client of mine with signed up for or hired another company to get links. The links are poor quality and from other countries, so it looks like a link farm was done. I want to know when they links were linked to the site, and not sure how to find that information out. Does anyone know how to find this out?
White Hat / Black Hat SEO | | StrategicEdgePartners0 -
Competitors have local "mirror" sites
I have noticed that some of my competitors have set up "mirror" homepages set up for different counties, towns, or suburbs. In one case the mirror homepages are virtually identical escept for the title and in the other case about half of the content id duplicate and the other half is different. both of these competors have excellent rankings and traffic. I am surprised about these results, does anyone care to comment about it and is this a grey hat technique that is likely to be penalized eventually. thx Diogenes
White Hat / Black Hat SEO | | diogenes0 -
Should this site be punished?
Every summer for the past 4 years one of our customer's competitors suddenly has a big jump in Google's (.co.uk) rankings for some of the main industry phrases, particularly "air conditioning". We were always under the impression that they bought links before the busy summer season, as they have these strange massive jumps in the rankings. (for the rest of the year they often drop down) I recently checked out some of the back-links going to their site and noticed something I'd not seen before. Of the (approx) 480 links that showed up, around 80% of the SourceURL's ended with "?Action=Webring" (see 1st attached image). To me it doesn't look natural at all and I'm surprised that Google hasn't picked up on. Their site is www.aircon247.com. It had been mentioned to me that this may be to do with link sharing sites (which I assume is black-hat) but I'm not 100% sure that they are doing this. They also have an identical long spammy-looking footer at the bottom of every page which is clearly only for search engines to see. We reported it to Google a year ago but no action was taken. Do you think that it is acceptable to have it on every page? (see 2nd attached image) I would be interested to know your thoughts on both of these, and whether this would be a dangerous tactic to try and emulate? Gc5MU.png iXGA9.png
White Hat / Black Hat SEO | | trickshotric0