Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Keyword Research
    4. If I insert a "stop" word into a long tail keyword, will it break it up?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    If I insert a "stop" word into a long tail keyword, will it break it up?

    Keyword Research
    6
    7
    3397
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • cgs230
      cgs230 last edited by

      I'm in the legal industry, and a lot of the long tail keywords I'm finding are search queries that are pinpointed for my location. As a result, I come up with [subject] + [location] as good keywords... for example: "subpoena duces tecum new york." (basically it's a subpoena, just the fancy name). However, I have no clue how to use something like this in a sentence....if I say "subpoena duces tecum IN new york" does the "in" break up the keyword, or is "in" just a stop word that doesn't affect the keyword?

      Countless examples of similar keywords "Car accident new york" etc.

      Thanks!

      1 Reply Last reply Reply Quote 3
      • Christy-Correll
        Christy-Correll Staff @cgs230 last edited by

        Welcome to the Moz community, Charles! Posting the question about Hummingbird and cannibalization in a new thread is a smart move, as it will likely get more attention that way. Assuming your new question is answered, it will also help people who have a similar question be able to find an answer that helps them (when they search this forum). So thanks for doing that. 🙂

        Christy

        1 Reply Last reply Reply Quote 0
        • cgs230
          cgs230 @rjonesx. 0 last edited by

          Thank you so much. You raise a question I've been having about Hummingbird and cannibalization, but I'm posting it right now in a separate thread

          Christy-Correll 1 Reply Last reply Reply Quote 1
          • DonnaDuncan
            DonnaDuncan last edited by

            As Russ states, you're far better off to just use language naturally. Google will figure it out. Stop words aren't going to prevent you from outranking the competition. A combination of other factors will, most notably the quantity and quality of incoming links to the page.

            1 Reply Last reply Reply Quote 2
            • EGOL
              EGOL last edited by

              IMO "stop words" are a hoax.

              1 Reply Last reply Reply Quote 2
              • rjonesx. 0
                rjonesx. 0 last edited by

                Luckily with the Google Hummingbird update, Google is better able to map together phrases with identical search intent. "Car Accident New York" and "Car Accident in New York" return very similar search results, and you will see this across the board for very slightly modified long tail phrases. I would use the words and phrases in a syntactically and grammatically correct fashion, rather than focus on getting every variant.

                cgs230 1 Reply Last reply Reply Quote 5
                • Lumina
                  Lumina last edited by

                  Yes, the word "in" would separate the keyword, though you technically would still get a reasonable amount of worth from the phrase in general. Some longtail keywords are incredibly difficult to get into content - it may be worthwhile to try to find ones that are high-volume and less abstract.

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • patn_studio

                    Domain keyword ranking

                    keyword rankings domain

                    I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks

                    Keyword Research | | patn_studio
                    0
                  • AndyKubrin

                    How do I do keyword research when search volume is unknown

                    Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy

                    Keyword Research | | AndyKubrin
                    0
                  • Alaeddin

                    YouTube Keyword Research

                    MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!

                    Keyword Research | | Alaeddin
                    1
                  • Jseddon92

                    Multilingual keyword research

                    Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.

                    Keyword Research | | Jseddon92
                    0
                  • Cistrust.com

                    Keyword ranking by word order

                    If we have a keyword with 2 words like "SSL Audit". Will it rank in the same position the other way "Audit SSL" ?

                    Keyword Research | | Cistrust.com
                    0
                  • IM_Learner

                    How to finalize the keywords for SEO?

                    Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards

                    Keyword Research | | IM_Learner
                    0
                  • IrishTimes

                    Keyword Moderator List

                    Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
                    buy [keyword] online
                    cheap
                    cheapest
                    best
                    top
                    free
                    [country name]
                    [area name]
                    store
                    shop
                    purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin

                    Keyword Research | | IrishTimes
                    1
                  • EricVallee34

                    How do you limit the number of keywords that will be researched

                    I'm working with a client who has a website, but doesn't really have a clearly defined idea of who their key audience is nor do they know what keyword phrases they would like to rank for. I know that I can generate a starting list by reviewing their site, but I want to set some parameters on it so I can provide an accurate estimate. I'm looking for suggestions on how to do this.

                    Keyword Research | | EricVallee34
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.