Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
If I insert a "stop" word into a long tail keyword, will it break it up?
-
I'm in the legal industry, and a lot of the long tail keywords I'm finding are search queries that are pinpointed for my location. As a result, I come up with [subject] + [location] as good keywords... for example: "subpoena duces tecum new york." (basically it's a subpoena, just the fancy name). However, I have no clue how to use something like this in a sentence....if I say "subpoena duces tecum IN new york" does the "in" break up the keyword, or is "in" just a stop word that doesn't affect the keyword?
Countless examples of similar keywords "Car accident new york" etc.
Thanks!
-
Welcome to the Moz community, Charles! Posting the question about Hummingbird and cannibalization in a new thread is a smart move, as it will likely get more attention that way. Assuming your new question is answered, it will also help people who have a similar question be able to find an answer that helps them (when they search this forum). So thanks for doing that.
Christy
-
Thank you so much. You raise a question I've been having about Hummingbird and cannibalization, but I'm posting it right now in a separate thread
-
As Russ states, you're far better off to just use language naturally. Google will figure it out. Stop words aren't going to prevent you from outranking the competition. A combination of other factors will, most notably the quantity and quality of incoming links to the page.
-
IMO "stop words" are a hoax.
-
Luckily with the Google Hummingbird update, Google is better able to map together phrases with identical search intent. "Car Accident New York" and "Car Accident in New York" return very similar search results, and you will see this across the board for very slightly modified long tail phrases. I would use the words and phrases in a syntactically and grammatically correct fashion, rather than focus on getting every variant.
-
Yes, the word "in" would separate the keyword, though you technically would still get a reasonable amount of worth from the phrase in general. Some longtail keywords are incredibly difficult to get into content - it may be worthwhile to try to find ones that are high-volume and less abstract.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for keywords in multiple zip codes
Hello, We are trying to rank for keywords locally. We are on the edge of four zip codes in our area and are competing with businesses in those zip codes. Should we track each keyword separately for each zip code, or just one zip code we're in?
Keyword Research | | ifixcars0 -
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Tool for wildcard keyword suggestions
Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions. However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).
Keyword Research | | Entertainment0 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0 -
Keyword Research (dash or no dash)
I have a client that has been optimizing for "print and apply" for the past 5 months. Yesterday they decided it was more grammatically correct to use "print-and-apply." There question to me was "is this going to effect our SEO?" So... I checked the difficulty using the keyword analysis tool, both keywords had the same broad/exact adwords traffic as well as difficulty percentage. When reviewing the top 25 listings for each keyword it looks like the same sites rank in the SERPs between 1-8 and then after that it is completely different. So, is there a better keyword to target? Are these two keywords different enough to truly have separate search results?
Keyword Research | | kchandler
The top 8 results didn't even target "print-and-apply" in there content or title tags... Thanks for the input/discussion - Kyle0 -
How do search engines score "nested" keywords?
I use "nested" for lack of a better term; what I mean is keyword phrases that contain other keyword phrases. For example, if I have a page that is extremely well optimized (on-page) for the phrase "old silver coins", is that page by default also extremely well optimized (on-page) for the phrase "silver coins"? Or does google understand that I am optimizing for the longer phrase "old silver coins" and somehow exclude me from contention for the sub-phrase "silver coins"? I understand that this gets more complicated when talking about backlinks (off-page), but the same general question remains. If I am getting good backlinks for "old silver coins", am I also getting good backlinks for "silver coins" at the same time? I do understand that "silver coins" may be more competitive than "old silver coins" and so my page may not rank the same for the two phrases. But I am really curious if there is some kind of multiplier effect with nested keyword phrases like the example I have provided, or whether google somehow only credits for the full phrase and not for any sub-phrases contained therein. Any insight would be greatly appreciated! (And sorry if this has been addressed already. I have looked around the site and have googled this question, but haven't found anything useful yet.) Thanks. BONUS QUESTION: Are the answers to my questions above exactly the same when discussing singular versus plural keywords ("coins" versus "coin")? After all, that is a "nested case just like my examples above. On the other hand, I can see there being some special treatment of singular and plural.
Keyword Research | | Kp2221