Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Will changing a subdirectory name negatively effect local ranking?
-
We submitted a group of 50+ franchise stores into UBL to fulfill directory listings back in September. We are now looking at changing the some of the URL structure to include city names.
Example: website.com/store/store-name(not city)
to website.com/location/city-store-name
Will changing the subdirectory and resubmitting to the directory aggregators negatively effect their search results?
Thanks,
Jake
-
My pleasure, Jake, and good luck with the changes.
-
Good call on the 301s Miriam.
After the url site changes, we WILL be resubmitting to all the directories, G+, etc. Thanks for the additional feedback!
-
Thanks for the feedback Matt. My hunch is that short term there may be a bump, but long term having the city name of the business in the url structure could only help.
With all the flux at Google+ Local/Places and lack of support, it would seem the more obvious you could make your location across the page, the better.
-
Hi Jake, Ideally, if I were building a local business website from scratch, I would set up the page URLs like this: website.com/city-services Your example of what you want to change the names to look fine, too, so long as you are going to 301 redirect the old pages to the new ones. If you don't, you will lose any links and citations you may have built or achieved for those pages. Also, if this is going to affect the URLs linked from, say, Google+ Local to pages on the website, you'll to change the URLs in Google+ (or other directories) to the new URLs to avoid confusion. All this said, I'm on the same page with what Matt said about this. It's possible for pages with totally lousy URLs to do just fine, in my experience, but if you have a choice, it's nice to write them nicely.
-
This is a pretty common trick among the photographers I've worked with. I can say from what I've seen, there's no benefit to having a keyword in the link like that, but as far as changing, no, it shouldn't hurt you. Short term there may be some movement but that could be positive or negative, depending on about a billion other factors (how relevant to the cities are the page, are the other pages on the site, etc.) Google could love the changes, could hate them. From our experience, it's usually worth just setting it up how you want and letting Google figure it out from there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect Issue - Drop in ranking after CMS change
Hi Website - https://www.aasprint.com.au/ After we moved the site from wordpress to codeIgniter + angular there has been a huge drop in traffic and ranking. One of the thing we recently realized is the redirection - COULD THAT BE THE ISSUE? On the browser and sitemap the URL doesn't have "/" at the end When checked on redirection tool the URL seems to be redirecting to one with "/" at the end Attached are the screenshots. Also moz bar shows no redirection. However, the issue seems to be flagged by the site audit tool as 301 redirection. Not sure if it's the cause for the drop. What action to take? Any advice would be much appreciated. V7CNtqt j3dJ4TW
Intermediate & Advanced SEO | | Bhisshaun0 -
Google Pagination Changes
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s). Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first. The way I see it I have one option: Show every product in each category on page 1. I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it? Is there anything I'm missing?
Intermediate & Advanced SEO | | moon-boots0 -
Will Reduced Bounce Rate, Increased Pages/Session, Increased Session Duration-RESULT IN BETTER RANKING?
Our relaunched website has a much lower bounce rate (66% before, now 58%) increased pages per session (1.89 before, now 3.47) and increased session duration (1:33 before, now 3:47). The relaunch was December 20th. Should these improvements result in an improvement in Google rank? How about in MOZ authority? We have not significantly changed the content of the site but the UX has been greatly improved. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan11 -
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
Will changing Google Places address hurt rankings?
I have a client transferring ownership of their service business (photo booth rental). The current listed address will change, so my main concern is preserving the rankings during the transition. Should I change the Google Local listing to a new physical address, or change it to "serve a surrounding area"? It seems best to set as "serving a surrounding area", but I know Google is really weird about making local listing changes. I've seen and heard about countless listings falling completely off the map after being updated. Any advice appreciated.
Intermediate & Advanced SEO | | Joes_Ideas0 -
Domain Name Change - Best Practices?
Good day guys, We got a restaurant that is changing its name and domain. However they are keeping the same server location, same content and same pages (we are just changing the logo on the website). It just has to go a new domain. We don't want to lose the value of the current site, and we want to avoid any duplicate penalties. Could you please advise of the best practices of doing a domain name change? Thank you.
Intermediate & Advanced SEO | | Michael-Goode0 -
Cookies and redirects - what are the negative effects?
I am advising a client who wants to streamline their online customers experience through the use of cookies. The first time someone visits mysite.com, they will visit the normal index page, and on that page will be asked to identify themselves as a Personal or Business customer - and taken through to a relevant page. This will result in a cookie being added. The next time they come back to mysite.com, the cookie will automatically direct them from the index page to mysite.com/personal/ or mysite.com/business/. My question is, what are the SEO implications of this, especially given the fact the index page is their primary landing page for almost all organic traffic? Bots I realise that googlebot etc do not store cookies, so this should result in no change from the bots perspective (i.e. no redirect) but is it that simple? In effect we'll be showing the bot one thing and second time + visitors something else. Is this not effectively cloaking? All advice gratefully received!
Intermediate & Advanced SEO | | seomasters0