How to do LinkBuilding in 2015 without getting affected?
-
Hello.
My name is Palla Sridhar. from India. small time blogger.
I have a SEO site which recently had 12 pv/day.
I recently did 2 guest posts on 2 sites. On 1 site, I included link to my site's article in the content and author bio. In another I just did it in author bio. After that my traffic dropped to 4 pv/day.
Is there any official guide from Moz, on how to do link-building? Is the above process of doing link-building correct? How to do it without getting our traffic affected in the long run and short run?
-
Hi Sridhar,
as Ria mentioned, there are many factors to consider. This is the official MOZ guide; https://moz.com/beginners-guide-to-link-building which has plenty of great tips.
Often, we get carried away with focusing on external links when it comes to link building. There should be more focus on authority building, and this comes from many more places than just external sites.
High quality external links are certainly a large factor in ranking highly.
However, link building strategies also need variety. There are link opportunities EVERYWHERE, which are often overlooked. We wrote a blog post on this, which you can see here; http://www.inmarketingwetrust.com.au/link-building-smart-strategy-online-success/
Hope you find that useful!
-
There are so many factors to consider:
-
The website you're blogging on:
-
Quality
-
Relevance
-
Authority
-
Your guest post itself:
-
Quality
-
Relevance
-
Other outbound links
-
The link to your website:
-
Anchor text
-
The page it's going to
Those are the basics of the basics, but just to get you looking at link building in a better way. But the drop in traffic isn't necessarily attributed to the link building you've been doing either, and you need to take a closer look at everything.
The question you should be asking with every link "built" is: **Is anyone actually going to benefit from this link? **Will anyone see it? Does it provide any value to anyone? Would anyone actually click this, and would they be satisfied with the page it takes them to?
If no, then it probably comes across as spammy.
-
-
I agree with Highland very much, there is more factors to consider. this may also help you
https://moz.com/beginners-guide-to-link-building
-
Depends on the blog. Not all guest blogging is the same. If the blogs in question were just for guest blogging and have no real topics they focus on you could have hurt yourself. But if the blogs were high quality and related to your site then they could have helped.
Do you have social media that you promote and actively work on alongside your blog? What else do you do to encourage readership beyond just posting a blog? You might be wondering "I just want to know about links" but this is the new link building. Readership tends to link things so building readership is critical. Then you need to (as Rand put it) amplify your content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much time does it takes for a backlink to get registered in Google? My basketball anime website has been live since start of this week and Google has not registered any backlink.
So my website https://www.animedhfa.com/basketball-anime/ about basketball Anime has shown no changes in DA or backlinks. It has been 5 days perhaps since it went live.
Link Building | | ahmad74750 -
Ugh content! I don't get it
Everyone on this website says the proper way to build links is with great content. I don't get that because I am trying to build links for a classified ads website and there is no "great content" for any of the classified ads websites. None of them have blogs or any content other than the stuff people are selling. When I look at my competitors inbound links using open site explorer, they are all junk. Most of the links listed in open site explorer are dead /broken links and the ones that are not dead links are spammy, low quality links including many link exchanges. So, I don't get the "great content to build links" route because in my vertical it's not being done. Suggestions on how to build links in this situation?
Link Building | | Noob150 -
Anyway to get old back links back?
My site ranked in the top 3 for my keyword for many years until someone hacked into my blog in December 2012, which is a subdomain. Google saw I had malicious malware on my domain and removed my site from being indexed (I think that is the word). Basically, I was no longer in the search engines. My domain and products have been featured on blogs and other places for many years (2 celebrity sites for gift guides), but not many are coming up (actual links with anchor text, not spammy links). I even have one on a friend's site and one in a directory. When I went to Google and put link:www.site.com , I got 1 link. I have seen a few, so I know they exist. Now, I am on page 3 and have not moved from this place since getting it back up in December 2012. For all of 2013, I thought I would have to wait it out, but now, I fear that waiting it out hurt me. Is there anyway to get Google to look further back and retrieve old links? Should I submit the high ranking ones? I am just wondering if I lost all my hard work in the past. Please advise.
Link Building | | tiffany11030 -
Should I get comment removed?
I left a comment on a site's blog post maybe 2 months or so ago. Yes, that blog has DoFollow comments on. It turns out that site uses one of those sidebar featured comment widgets, and has a crazy amount of duplicate pages due to an unruly wordpress install, pagination and attachments indexed. Well, I checked my google analytics recently and it shows that I'm getting 652 links from that site. Ahh.. Should I ask the blogger to remove my comment? Or should I let it go, and wait until google reindexes that site? My links don't technically show on all those pages anymore because since that time, the blogger has gotten more comments that are now featured instead of mine.
Link Building | | studio35design0 -
Directory Listing without Permission... Was your company listed here also likes ours?
We just found a backlink for our site from a brand spanking new, week-old directory site. We did not create this, so aside from submitting a request to remove it through their contact form (which we already did), do you have any other tips to get this removed beside submitting a disavow request. http://seo-company-in.com//United_States/North_Carolina/whiteboard-creations-cary-and-raleigh-nc-web-design-and-seo-service-267 Also, check to make sure your company isn't listed as well without your permission (not providing a functioning link back for them, but enter in their domain to check it out. Let me know your thoughts. - Patrick
Link Building | | WhiteboardCreations0 -
Authority versus Content in Linkbuilding
Hi there, I am rather new to linkbuilding and reach out to various sites at the moment. The interest in linking to us is very high and now I sometimes get the question where on a particular page I'd like to be linked to from. I then do a check in opensiteexplorer to find out about the authority of the various subpages. Yet, how do I decide if one subpage has more authority while another one has more relevancy for us (in terms of the content being provided there being more related to ours)? Thanks for your recommendations! Best regards, Tobias
Link Building | | space560 -
Outsourcing Linkbuilding - Est. Time For Acct Creations & Link Backs From Acct Creation
Concerned about being ripped off... when maybe it takes only 1 hour but they charge instead 5 or 10 😞 Any seo benefits link building wise when creating these accounts do we get a backlink when creating an account and any value from these profile links at all or little ? ATTN: NEED APPROXIMATE TIME HOW LONG WILL IT TAKE FOR EACH IF DONE MANUAL 36 top article directories - 79 web 2.0 sites 34 video sharing sites 50 social bookmark sites 10 top social networking sites 12 rss aggregator sites The question is how do I know that they are not using software like senuke automate the creation of accounts and can this be checked I am afraid of footprints left behind if they use software to create these accounts . Isnare creates accounts for article directories except for a few they say to do on own or they do it manual is this dangerous them using software to do this
Link Building | | helpwanted0 -
How do I get my unindexed links indexed?
I've been building links consistently to our site for the past three months. At first, some of my tactics were rather shady. As I learned more, I started to get more quality links. I have noticed that a very small percentage of my active links are currently indexed. Should I do something to get these older links indexed or just keep building new links? Will building shady links to unindexed links get them indexed? Will this get my site penalized? Does pinging help? What resource should I use to ping these unindexed links? Forgive me if this is a really basic question. I'm still learning the ropes.
Link Building | | vindel19850