Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate content on recruitment website
-
Hi everyone,
It seems that Panda 4.2 has hit some industries more than others. I just started working on a website, that has no manual action, but the organic traffic has dropped massively in the last few months. Their external linking profile seems to be fine, but I suspect usability issues, especially the duplication may be the reason.
The website is a recruitment website in a specific industry only. However, they posts jobs for their clients, that can be very similar, and in the same time they can have 20 jobs with the same title and very similar job descriptions. The website currently have over 200 pages with potential duplicate content.
Additionally, these jobs get posted on job portals, with the same content (Happens automatically through a feed).
The questions here are:
- How bad would this be for the website usability, and would it be the reason the traffic went down?
- Is this the affect of Panda 4.2 that is still rolling
- What can be done to resolve these issues?
Thank you in advance.
-
Hi Issa,
You're right, duplicate content and bad usability could be triggering the slow rolling Panda 4.2, but I'd dig in a little more (apologies if you already did this research):
-
You mentioned 200 pages are potentially duplicate; how many are on the site in total? If you have thousands of pages indexed, 200 duplicates probably aren't going to cause a Panda penalty.
-
How similar are these postings? Just the page title? Or is the entire page extremely similar in content? (To answer this: if you made a keyword cloud for these similar job descriptions, would they show roughly the same mapping?)
-
If it's just the page title that's similar, make sure to set the pages apart by including the name of the hiring company (which I assume makes the different positions unique) towards the beginning of the page title
-
If the entire page is similar, then add more content to make the pages more unique, like a blurb about the hiring company, how long the job has been up, how many applicants the job has (if available), etc.
-
Either way, make sure you don't have any old jobs that still have live pages! If possible, I'd redirect them to a similar job posting.
-
Like John asked, did your traffic drop dramatically one day, or has it been tapering off? If it's tapering off, I'd guess it's not Panda.
-
And, last, which pages lost traffic and rankings? Which keywords dropped in rankings? You may be able to tell how you were penalized by which keywords were most affected.
Hope this helps,
Kristina
-
-
Hi Issa -
Great question here. Seems your client is potentially in a tough spot with this!
There is a ton to unpack here and it is hard to know specifics without the site (feel free to private message it to me), but to your specific questions:
- Re: if it is a problem that the jobs have the same title, that is only something you can answer with the analytics data you have access to. It usually is not a problem, but when you have this sort of situation I'd also ask if you have category pages for those terms (eg 20 Growth Hacker jobs in SF a day, but also a "Growth Hacker Jobs in SF" category where all those individual jobs link back up to
- Regarding syndication of content, this can cause an issue if not done correctly. You'd have to see where they lost traffic (you hopefully already know), but if it's the case with syndicated listings losing traffic and non-syndicated not, this is an issue. What I've often done is either get the site we are syndicating to to implement a canonical back to my listing, or get a followed link from their version back to yours. Also, you can be selective about what you syndicate so that it's a small duplication vs complete. Also, make your pages more robust and only syndicate the necessary info if possible.
- Website usability can be bad for Panda, especially if bounce rates are really high. Check those and see if they are high. If they are, you should fix it anyways because you'll get better conversions. I've also heard of cases where they made their site "stickier" and they bounced back from Panda.
I guess it's hard to know if Panda is still rolling out, but from everything I have heard it is. I assume this was not just a one-time drop on one day, but rather a slow leak of traffic? That makes it harder to investigate if the second.
Good luck!
John
-
Great thank you.
Will have a read.
Still though, with the situation above, is it OK for this industry to have such duplicate content and what to do about it if its not.
Thanks
-
I was reading an article earlier from SEO RoundTable, where it details that Duplicate content is a side issue and not necessarily related to the Panda Update - read more here - https://www.seroundtable.com/google-duplicate-content-panda-issues-different-21039.html
John Mueller stated that sites with low quality content are hit by Panda and that duplicate content is a separate side issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
Duplicate Content through 'Gclid'
Hello, We've had the known problem of duplicate content through the gclid parameter caused by Google Adwords. As per Google's recommendation - we added the canonical tag to every page on our site so when the bot came to each page they would go 'Ah-ha, this is the original page'. We also added the paramter to the URL parameters in Google Wemaster Tools. However, now it seems as though a canonical is automatically been given to these newly created gclid pages; below https://www.google.com.au/search?espv=2&q=site%3Awww.mypetwarehouse.com.au+inurl%3Agclid&oq=site%3A&gs_l=serp.3.0.35i39l2j0i67l4j0i10j0i67j0j0i131.58677.61871.0.63823.11.8.3.0.0.0.208.930.0j3j2.5.0....0...1c.1.64.serp..8.3.419.nUJod6dYZmI Therefore these new pages are now being indexed, causing duplicate content. Does anyone have any idea about what to do in this situation? Thanks, Stephen.
Intermediate & Advanced SEO | | MyPetWarehouse0 -
Trailing Slashes for Magento CMS pages - 2 URLS - Duplicate content
Hello, Can anyone help me find a solution to Fixing and Creating Magento CMS pages to only use one URL and not two URLS? www.domain.com/testpage www.domain.com/testpage/ I found a previous article that applies to my issue, which is using htaccess to redirect request for pages in magento 301 redirect to slash URL from the non-slash URL. I dont understand the syntax fully in htaccess , but I used this code below. This code below fixed the CMS page redirection but caused issues on other pages, like all my categories and products with this error: "This webpage has a redirect loop ERR_TOO_MANY_REDIRECTS" Assuming you're running at domain root. Change to working directory if needed. RewriteBase / # www check If you're running in a subdirectory, then you'll need to add that in to the redirected url (http://www.mydomain.com/subdirectory/$1 RewriteCond %{HTTP_HOST} !^www. [NC]
Intermediate & Advanced SEO | | iamgreenminded
RewriteRule ^(.*)$ http://www.mydomain.com/$1 [R=301,L] Trailing slash check Don't fix direct file links RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$
RewriteRule ^(.)$ $1/ [L,R=301] Finally, forward everything to your front-controller (index.php) RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule .* index.php [QSA,L]0 -
[E-commerce] Duplicate content due to color variations (canonical/indexing)
Hello, We currently have a lot of color variations on multiple products with almost the same content. Even with our canonicals being set, Moz's crawling tool seems to flag them as duplicate content. What we have done so far: Choosing the best-selling color variation (our "master product") Adding a rel="canonical" to every variation (with our "master product" as the canonical URL) In my opinion, it should be enough to address this issue. However, being given the fact that it's flagged as duplicate by Moz, I was wondering if there is something else we should do? Should we add a "noindex,follow" to our child products and "index,follow" to our master product? (sounds to me like such a heavy change) Thank you in advance
Intermediate & Advanced SEO | | EasyLounge0 -
Moving Content To Another Website With No Redirect?
I've got a website that has lots of valuable content and tools but it's been hit too hard by both Panda and Penguin. I came to the conclusion that I'd be better off with a new website as this one is going to hell no matter how much time and money I put in it. Had I started a new website the first time it got hit by Penguin, I'd be profitable today. I'd like to move some of that content to this other domain but I don't want to do 301 redirects as I don't want to pass bad link juice. I know I'll lose all links and visitors to the original website but I don't care. My only concern is duplicate content. I was thinking of setting the pages to noindex on the original website and wait until they don't appear in Google's index. Then I'd move them over to the new domain to be indexed again. Do you see any problem with this? Should I rewrite everything instead? I hate spinning content...!
Intermediate & Advanced SEO | | sbrault741 -
International SEO - cannibalisation and duplicate content
Hello all, I look after (in house) 3 domains for one niche travel business across three TLDs: .com .com.au and co.uk and a fourth domain on a co.nz TLD which was recently removed from Googles index. Symptoms: For the past 12 months we have been experiencing canibalisation in the SERPs (namely .com.au being rendered in .com) and Panda related ranking devaluations between our .com site and com.au site. Around 12 months ago the .com TLD was hit hard (80% drop in target KWs) by Panda (probably) and we began to action the below changes. Around 6 weeks ago our .com TLD saw big overnight increases in rankings (to date a 70% averaged increase). However, almost to the same percentage we saw in the .com TLD we suffered significant drops in our .com.au rankings. Basically Google seemed to switch its attention from .com TLD to the .com.au TLD. Note: Each TLD is over 6 years old, we've never proactively gone after links (Penguin) and have always aimed for quality in an often spammy industry. **Have done: ** Adding HREF LANG markup to all pages on all domain Each TLD uses local vernacular e.g for the .com site is American Each TLD has pricing in the regional currency Each TLD has details of the respective local offices, the copy references the lacation, we have significant press coverage in each country like The Guardian for our .co.uk site and Sydney Morning Herlad for our Australia site Targeting each site to its respective market in WMT Each TLDs core-pages (within 3 clicks of the primary nav) are 100% unique We're continuing to re-write and publish unique content to each TLD on a weekly basis As the .co.nz site drove such little traffic re-wrting we added no-idex and the TLD has almost compelte dissapread (16% of pages remain) from the SERPs. XML sitemaps Google + profile for each TLD **Have not done: ** Hosted each TLD on a local server Around 600 pages per TLD are duplicated across all TLDs (roughly 50% of all content). These are way down the IA but still duplicated. Images/video sources from local servers Added address and contact details using SCHEMA markup Any help, advice or just validation on this subject would be appreciated! Kian
Intermediate & Advanced SEO | | team_tic1 -
Duplicate Content on Wordpress b/c of Pagination
On my recent crawl, there were a great many duplicate content penalties. The site is http://dailyfantasybaseball.org. The issue is: There's only one post per page. Therefore, because of wordpress's (or genesis's) pagination, a page gets created for every post, thereby leaving basically every piece of content i write as a duplicate. I feel like the engines should be smart enough to figure out what's going on, but if not, I will get hammered. What should I do moving forward? Thanks!
Intermediate & Advanced SEO | | Byron_W0 -
Could you use a robots.txt file to disalow a duplicate content page from being crawled?
A website has duplicate content pages to make it easier for users to find the information from a couple spots in the site navigation. Site owner would like to keep it this way without hurting SEO. I've thought of using the robots.txt file to disallow search engines from crawling one of the pages. Would you think this is a workable/acceptable solution?
Intermediate & Advanced SEO | | gregelwell0
