Making the most of a good back link
-
Hi Guys.
We recently acquired a really good backlink from a charity site that has high DA.
71/100 on Open site explorer.
I understand traffic is also a key component in a backlinks value, not just the DA. Is it worth spending time and energy (we don't have much as it's the lead up to Christmas) encouraging people onto the blog post to hopefully get some extra traffic through that link?
And more generally, how much does traffic effect the value of link? Any insights would be greatly appreciated
Isaac.
-
Hey.
Thanks everyone for theses great answers. Very informative.
Doesn't look like any of their blog posts have established any backlinks, so I'm gona guess that our link should have the value same value as the older ones. Looking forward to Google finding it
-
Hey Issac,
Not necessarily true. The PA is calculated quite similarly to the site's DA. Which means that (as a rough example), the older blog post you checked the PA as 33 on, might have earned more backlinks, been around longer etc. It's not a confirmed thing that the page with your backlink will eventually have the same PA.
PA and DA are interlinked in the sense that DA will affect PA, but often times, you'll actually see a wide spread of pages with different PAs under every site. For example, my site's home page PA is 42, but a lot of my other pages have PAs ranging from 1 to 19, depending on how much emphasis I've put on them, or if they've earned more backlinks over time.
Hope that helps!
-
Thank you so much for your response.
This was most defiantly an 'earnt' link, and we're hoping for similar results, a little lift across the board.
I've looked at an older blog post on their site that OSE has more information on. The PA was 33. I assume the new post will have the same PA eventually? As it's in the same part of their site?
And will it take time for the new blog post to gain it's own PA?
-
Hi Isaac,
Wanted to chip in here too as I was faced with a similar issue recently. We got featured in the local press a few years ago and had a backlink from a 70+ domain authority site too and wanted to make the most out of it.
What I saw happen might be relevant to you. We plugged the feature on our social media etc. and got a few thousand in referral traffic from that feature, but it died off after a while after then content became less popular (seasonal article). The most valuable thing at the end of it was pretty much that we now had a backlink from a highly authoritative source adding to our site's overall domain authority. We saw a nice jump in our overall site's organic search traffic less than a month after the feature was released. This was due to our overall list of keywords jumping ahead by a couple of positions and getting us more exposure across the board.
TL:DR
Powerful backlink adds to your site's overall domain authority which helps you rank for your targeted keywords site-wide. Referral traffic from same backlink might not last too long, so keep moving and take actions that'll continue to help long-term!
-
OK yeah makes sense. Thanks!
-
PA is actually calculated very similarly to DA. The difference is that it looks at the link profile for the single page rather than the link profile for the entire domain.
If there's no information on the page in OSE, that'd indicate that the page is too new to have been crawled yet. Whether it'll be in the next index update will depend on just how new it is; you may have to wait one more to get a PA score for it.
-
Thanks so much for this! I really appreciate your time
Yes it is a new page, it's a blog post they wrote about their charity runners, who we provided some free fitness diaries too.
So will it take some time to gain value from this?
I was under the impression that PA came from the internal link structure. How would I get a sense of the PA. Open site explorer says there is no discoverable information about that page yet.
Also we are the only external link on the page. I take it this is ideal?
Isaac.
-
Issac,
The more important issue is PA vs. DA. So, while you have a site with high DA, if the page is a new page with low PA or PR, the link is less valuable. Also, if there are many other links on that page, it will dilute the value of the link to you.
Personally, I would not waste time with trying to encourage traffic through a specific link. Your time is better spent continuing to create compelling content that gets you the links, etc.
I hope that helps,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to make a wrong link profile right
Hello Moz, I want to do SEO a website that is 2 years old and in a different language from English. That website has a very wrong link profile. It has totally about 1500 inbound links and 90% of these inbound links are to home page. Also somewhat of these inbound links are from low quality web sites that have less than 80 inbound links. I think that I can follow 2 strategies to solve this link building problem. First strategy is only link building to internal pages till inbound links to internal pages reach about 80% of total inbound links. Second strategy is disavowing low quality inbound links to homepage and link building to internal pages till again same condition occurs. I think if I only implement link building, I have to produce a large number of content. But if I disavow many inbound links, will I encounter a sharply lose in rankings? If you have a different idea to solve this problem, I will be glad to hear. Also I wonder that if I follow these strategies, how fast I have to implement these? Thanks in advance for your interest.
Link Building | | annettakuchera0 -
How can I find the best sites to guest post on while linking back to my article?
Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt
Link Building | | aronwp0 -
Link Building - Affiliate Link Programs
I'm getting some conflicting information when researching this... I want to create the most organic link building strategy that not only gets high authority sites linking to a website, but relevant websites. I'm creating an affiliate link program where I link to partner and affiliate companies, who in turn link back to me. The question is where to put these links. I was initially thinking of putting them in the footer so they add credibility to every page, and in turn ask my affiliates to do the same thing. However; some sources say that Google no longer looks at links in the footer section. Is it true that Google doesn't count links in footer sections? And do you have any tips on creating this Affiliate Link Program?
Link Building | | reidsteven750 -
Wierd link
We have recently receive linek from one website. The site is quite very powerful for the word we try to rank, however the link is kind of wired. This is how it looks like: http://villasdiani.com/?db The webmaster of the site said that he ads (?db) on the end so as we would see on our analytics the traffic from his site.. Also the link is from footer...is this good or it does not have value
Link Building | | VillasDiani0 -
Links to main landing category page or links directly to products
I have an ecommerce website and a manufacturer is providing links directly to my website from their products pages because they do not sell directly online. What is my best linking juice power for this situation:
Link Building | | dsmolinski
Manufacturer A has a number of different brands: brand1, brand2, brand3 and a number of different products in each of it brands. They are currently linking their individual products to my individual products on my website. My website is setup like this:
my.com/manufacture-A
my.com/manufacture-A/brand1
my.com/manufacture-A/brand1/product1
my.com/manufacture-A/brand1/product2
my.com/manufacture-A/brand2
my.com/manufacture-A/brand2/product1
my.com/manufacture-A/brand2/product2 What is the best practice for this situation:
--Linking manufacturer product to my product
--Linking manufacturer product to my associated brand page
--Linking manufacturer product to main manufacturer page
--or something else? Thank you and I can provide more details if need be. Denny0 -
How To Increase Back Links
Our web store, www.audiobooksonline.com has good PageRank (6) compared to some competitors for the keywords audiobook, audiobooks, audio book, audio books. One big difference is that most top ranking competitors have significantly more back links including from .gov and .edu sites. Our domain URL has been on the Web since 1997 so naturally occurring back links likely has run its course. What is the best way to get more back links? Best tool to get back links with?
Link Building | | lbohen0 -
Google Link Disavow and sites with extremely heavy but poor link metrics
Need help/opinions from the SEO's out there. I am working with a site that in the past hired an SEO company out of India. Over the course of their time together, this company submitted the clients url to tens of thousands of link exchanges and directories. Around the time of Penguin, the owners told me their inquiries dried up. Literally that same week they had a new website launched (designed by a local competitor) that really butchered the site. They were convinced the reduction in traffic/inquiries was due to the new site but I am convinced otherwise (suspect Penguin). Not only does the site need to be re-structured but their link portfolio needs to be diversified. Now on the plus side, the company caters and sponsors a number of events that earns them organic, relevant links. These are overshadowed by the tons of poor, irrelevant ones though. I read a few posts recently on the Google Link Disavow tool and to proceed slowly due to the unknown nature surrounding it. I have a good idea of what links are problematic and which ones are well served. However, the number of problematic links in my estimation is quite high (thousands). I am very hesitant to dive into Google Disavow and submit such a large number of requests. What are your thoughts? How would you proceed?
Link Building | | mattylac1 -
Should I unify my links?
Checking at opensiteexplorer.org I can see that: mydomain.com has has DA 26, linking root domains 1, total links 22 www.mydomain.com has DA 26, linking root domains 31, total links 89 The 22 links to the non-www domain come from the same site, which I would be able to convince to change to the www domain. Is it worth doing it? Will it add up to better DA? Thanks J PS: with only 32 root domains I think I have to do some serious link building...
Link Building | | TIBA0