How can you best use additional domains with important keywords
-
Currently I have a corporate website that is ranking all right. However, I have some additional domains containing import search terms that I would like to use to get higher rankings for the corporate website, or allow these domains to generate more traffic for the corporate website.
What are best practice in using these domains with keyword terms, to make most use of them, for ideally both ranking as well as generating additional traffic. All input is highly appreciated.
-
Thanks and indeed I will probably stick to this one url and put all work in that!
-
Thank you for your answer. I thought of forwarding using 301 and all though I think I have good experience with that, I rate higher for those words where I do have a keyword domain, I'm not sure if it really helps.
I'll take your advice and focus on the one website and perhaps, just perhaps, will I launch a secondary site with a different business model, so I can benefit of two kinds of customers and also claim a larger share in Google. Thanks!
-
EGOL nailed it!
Probably the best use you are thinking of the domain would be to start another website and get it rank for similar kind of keywords which means you will have two domains giving you traffic and conversions. In my opinion, it is better to work hard on one domain and make it an above avg. domain instead of continuing two avg. domains.
The other use you might have thought is to redirect keyword friendly domain to relevant pages. If the domains are new and they don’t have a decent link profile, they probably will not help anyways. What if you build a decent link profile for my new domain? Good idea but the better idea is to spend that same time on your current website and build some quality links for that website and make it an above avg. one.
Just a thought!
-
DOMAIN RULE #1: It is easier to double your income by improving a domain that is ranking "alright" than it is to double your money by starting two brand new domains.
I might keep those domains in my registrar account, do nothing with them, and spend any time or money that I would have put into them instead into my corporate website that is ranking "alright".
In my opinion, getting new domains is the best thing my competitor can do - especially if he is ranking below me most of the time. If this competitor is really clueless, I might offer to sell him the domains and use the money to buy beer
Now, if that competitor dominates the web in my niche and is ranking above me everywhere.... If she gets two new domains, I might start sweating.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New domain wipes out domain authority
A client wanted to change their domain name, which we have now done. The site content itself is exactly the same. We put 301 redirect links in so that Google searchers would redirect from the old site to the new one. However Moz then said that it couldn't crawl the old domain because of the redirects and advised creating a brand new campaign for the new domain. We have done this but now Moz says that the domain authority of the new site is 2 (it was 14 on the old domain). Specifics are:
Technical SEO | | mfrgolfgti
old domain: https://ryemeadcleaning.co.uk
new domain: https://ryemeadgroup.co.uk So basically it seems like we're starting again from scratch with the new domain and all the SEO from the old domain has been lost? Have we done it wrong?0 -
Exact keyword in domain - does it work
Hi, a hypothetical question: let's say there is a fresh domain travelnorway.com (of course there is already domain like that, I am using it just as a example) Will it rank first on googe for "travel norway" query on google?( I mean in situation where 30 other companies are trying to rank for the same phrase) Thanks!
Technical SEO | | LeszekNowakowski0 -
Should I be concerned about Google indexing an old domain if the listings redirect to the new domain?
I noticed this about Moz's old domain SEOMoz.org. If the URLs from the old domain are redirecting, is there any reason to be concerned about an old domain still appearing to be indexed by Google? See here: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site%3Aseomoz.org Links to seomoz.org are listed, but if you click them they redirect to moz.com. Is this anything to be concerned about or is everything operating as expected?
Technical SEO | | 352inc0 -
Is there anywhere i can find a list of the best UK dedicated hosting companies
Hi, i am after finding a list of uk hosting companies that can offer dedicated hosting. I have been looking for months now for a UK hosting company. I need the following or something similar Intel Xeon E3-1220 4x3.1GHz TB 8MB Cache 500GBStorage8GBRAM10TBBandwidthif anyone can help with this then that would be great.
Technical SEO | | ClaireH-1848860 -
Use of Location Folders
I'd like to understand the pro's and con's of using a location subfolder as an SEO strategy (example: http://sqmedia.us/Dallas/content-marketing.html), where the /Dallas folder is holding all of my keyword rich page titles. The strategy is to get local-SEO benefits from the use of the folder titled /Dallas (a folder which is unnecessary in the over all structure of this site), but how much is this strategy taking away from the page-title keyword effectiveness?
Technical SEO | | sqmedia0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
Sub Domain vs. New Root Domain for New Brand
Would you recommend a new brand be placed as a subdomain to the existing parent company or create a separate root domain for this new brand?
Technical SEO | | ScratchMM0 -
How can i redirect a url that has % in it?
Google webmaster tools shows a 400 eroor for an old link that contains a 30% off in it. The problem is the % I would like to 301 redirect this link : http://www.geographics.com/Graduation-Stationery,-35%-OFF-Printable-Certificates-Blank-Gift-Certificates/c1353_1354_1359/index.html to http://www.geographics.com/Graduation-Stationery-Printable-Certificates-Blank-Gift-Certificates/c1353_1354_1359/index.html We do not know how to do this in httaccess. Can you please advise? Thanks a lot! Madlena
Technical SEO | | Madlena0