What to keep in mind: to 301 redirect every page in an entire online store
-
Hello,
I've got to put a 301 redirect on every page in an entire online store. We're moving to a better premade cart. Who has experience with this? How do I not lose traffic, if that is possible? What do I need to keep in mind?
Thanks!
-
Very good, I'll go with the redirect map. Thank you.
-
IF (!!!) everything is tested and prepared correctly there isn't risk. But only building this redirect map can take few days, few days for testing and few days for deploying. And everything dependent from size of shop.
Moving to responsive site or staying in pre made card - isn't decision that i can advise based on actual input data. Probably you can make it since working there and know all details. I also can advise to switch to Volusion too.
Here in Bulgaria we have quote as "the devil is in the little details". This mean that it may sound good/great but something that you didn't think as important initial can ruin everything. One of closest example can be agreements with small fonts underline.
So - i can't advise on eCommerce platform now without knowing all details to your customer, their needs, actual issues with platform, etc. BUT i can advise you for redirect map files. And once you make first map you will see that isn't scary at all.
-
How risky is this Peter, for an intermediate SEO with an intermediate sized online store?
Should we just move to a responsive site and stay with a not-so-good pre made cart?
Or switch to Volusion, which is a lot better?
Your opinion?
-
Building rewrite URLs one-by-one for webserver isn't suitable for your needs. All you need is to use redirect map based on your webserver or use/create CMS redirect map.
If your URLS for redirects around 100 you can use webserver configuration typing all of them in server configuration. But when links become 1000+ then this will slow down webserver and make configuration not-so-simply for changes. This is why almost all of webservers support redirect map:
https://httpd.apache.org/docs/2.4/rewrite/rewritemap.html
https://www.nginx.com/resources/wiki/modules/lua/
http://www.iis.net/learn/extensions/url-rewrite-module/using-custom-rewrite-providers-with-url-rewrite-moduleThen all you need is to build redirect map for your webserver and do one quick test in dev environment. With many redirects anything can happen - ram or cpu hogging, etc. Once you check and recheck this you should make also CMS redirections with some plugins or write new one. You should keep both (redirect map and CMS redirects) working for some time (6 months or year). Then you can drop redirect map and use only CMS redirects for old bookmarks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my website uses CDN does thousands of 301 redirect can harm the website performance?
Hi, If my website uses CDN does thousands of 301 redirect can harm the website performance? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
If I 301 redirect a sub-page that is #1, will I risk losing SERP?
I have a site that for some reason Google decided to rank one of our articles #1 for a fairly competitive term. The article is kind of a BS blog post and I want to 301 it to our page about the topic as that's designed for conversion. If I do this, will we risk losing the ranking? If so, what are other options? Can I change the content of the ranked page to something closer to our landing page? Any advice is welcome!
Intermediate & Advanced SEO | | dk80 -
Penalty after 301 redirect?
We run a training center. We had 1 main website and 2 dedicated websites to certain themes. The 2 dedicated websites are older and the main website is about 6 months old. The 2 dedicated websites had a top 5 ranking for their most important keywords. 2 weeks ago we imported all the content from the dedicated websites into the main website. Then immediately after we did a perfect 301 redirect of these websites to the main website. 2 SEO companies checked it for us and so I'm very sure this is done right. Google immediately caught this up and gave the main website a boost. We where in the top 10 for many important keywords for 1 week. The next week all our rankings dropped. We only have a top 50 ranking for 10 keywords. Before it was 75 keywords in the top 20. Do you know what could have caused this? Any suggestion, thought, ... is welcome!
Intermediate & Advanced SEO | | wellnesswooz0 -
301 redirect to a temporary URL
Hi there, What would happen if I redirected a set of URLs to a temporary URL structure. And then a few weeks later redirected the original URLs and temporary URLs to the final permanent URLs? So for example:A -> B for a few weeks.
Intermediate & Advanced SEO | | sichristie
then: A->C and B->C where:
C is the final destination URL.
B is the temporary destination
A is the original URL. The reason we are doing this is the naming of the URLs and pages are different, and we wish to transition our customers carefully from old to new. I am looking for a pure technical response.
Would we lose link juice? Does Google care if we permanently redirect to a set of 'temporary' URLs, and then permanently redirect to a set of what we think are permanent URLs? Cheers, Simon0 -
How do i migrate from Volusion to Magento with the same domain using 301 redirect?
We are thinking about migrating our site from Volusion to Magento due to traffic reasons, our site's been growing and we're going way over the bandwidth limit (40gb) for Volusion every month. It only make sense for us to start on Magento CE where we can host it on our site and use our own bandwidth. We will be using the same domain, and changing our URLs to make things better (we were somewhat restricted by Volusion so we couldn't optimize some of our URL addresses). Here's comes the main question, since we are ranking pretty good for the keywords that we're targeting, we ABSOLUTELY DON'T want to lose any traffic or ranking from our pages, I know that there's something called the 301 redirect that we can use, but how can this be done? When we migrate the site, we will need to point our domain to Magento from Volusion, so basically Volusion store will be down... if we are changing domain names then the 301 redirect makes sense because we can have the original store live while it's redirecting to a completely new address. Is there any method to still setup this 301 redirect, or is there something else I can do to save our rankings??? Thanks in advance!
Intermediate & Advanced SEO | | s2bkevin0 -
301 Redirect to a new domain, Need linkbuilding ideas
Hi, I just 301 redirected my 3 year old domain to a new domain which was created yesterday. Now i want to start link building to my new domain. Should i start slowly by publishing 4-5 articles on article directories and a 1 press release a week? Can someone suggest me some ideas on how to handle a new domain. Will be waiting for replies.
Intermediate & Advanced SEO | | Dex3783783780 -
Does 301 redirect to a new domain removes penguin penality
Hi, One of my client has shady link profile and has hit by penguin update. I have confirmed the penalty using Google hack. Now, seeing his link profile, most of his links comes from blog comments which are from unmoderated blogs, and there is no way, we cant remove those comments. But without removing them, we cant get rid of the Google's penguin penality. So, i am planning on 301 redirecting to a new domain. But my question is, will the penality transfers, if i 301 to a new domain? What iff, if someone buys an old domain hit by a penguin update? Please clarify me, or if there are any alternatives to get rid of penguin update, please help me.
Intermediate & Advanced SEO | | Indexxess0 -
How To 301 Redirect .html pages
I need to redirect a page/URL that is purely .html to a new location. I don't know how to do this. All the redirects I can find are for server side code pages .php/.aspx etc. From my understanding I can't put a server side redirect in a .html file. I am hosting on a microsoft server, however the new page I am redirecting to is .php. I am running some WordPress (.php) files on the server. I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?
Intermediate & Advanced SEO | | MyNet0