Is there value in optimizing stock images on site?
-
We have a whole bunch of websites that all use stock imagery. Some of the images have alt tags on them but some of them do not. To add alt tags to all of them would be a pretty lengthy process. So, would there actually be any value in adding these tags to stock images across the board?
-
CDN isn't pure fun for SEO because you give links to other companies or domains.
I can do http://cdn.example.com/ or http://examplecom.amazoncdn.com/ as closest example - then your both links to images goes away and isn't too good.
Only way is if your site and images are on same domain/subdomain. But this require very good planning of deploying. And in result you will be "vendor locked" for cloud solution.
-
Maybe also serve them from a CDN (Content delivery network) for added speed and performance gains to go with your Alt tag edits.
-
As a side note, I would also look to make sure all images have been compressed via something like lossless compression to reduce their file size and hence speed up your site for another boost.
A cool online free tool I use is compressor.io. In general the quality remains, but you can often reduce filesize by anything up to 50%.
Again this might be lengthy but should help users when visiting your site etc.
-
Yes, there is!
https://moz.com/search-ranking-factors/survey
https://moz.com/blog/is-optimizing-photos-more-important-than-you-think
https://moz.com/learn/seo/on-page-factors
https://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips
https://yoast.com/image-seo/
http://www.koozai.com/blog/content-marketing-seo/increase-traffic-with-images/That's why you MUST include ALT attribute to each image that you didn't use for design purposes in HTML.
-
Absolutely. Unique or stock, all images should be treated exactly the same way
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Multiple Sites to Main Site
Over the past couple years I had 3 sites that sold basically the same products and content.  I later realized this had no value to my customers or Google so I 301 redirected Site 2 and Site 3 to my main site (Site 1).  Of course this pushed a lot of page rank over to Site 1 and the site has been ranking great. About a week ago I moved my main site to a new eCommerce platform which required me to 301 redirect all the url's to the new platform url's which I did for all the main site links (Site 1).  During this time I decided it was probably better off if I DID NOT 301 redirect all the links from the other 2 sites as well.  I just didn't see the need as I figured Google realized at this point those sites were gone and I started fearing Google would get me for Page Rank munipulation for 301 redirecting 2 whole sites to my main site. Now I am getting over 1,000 404 crawl errors in GWT as Google can no longer find the URL's for Site 2 and Site 3.  Plus my rankings have dropped substantially over the past week, part of which I know is from switching platforms. Question, did I make a mistake not 301 redirecting the url's from the old sites (Site 2 and Site 3) to my new ecommerce url's at Site 1?
Technical SEO | | SLINC0 -
WP image pages
I used Dreamweaver for years but have recently been switching to Wordpress.  On the whole the results have been very positive.  However, I don't like the way that WP generates a page for images when the image is inserted into a blog post.  I was just reading this http://www.eyeflow.com/content-strength-audit/ excellent article on Content Strength Audit and it referred to this problem as well. Often, when I insert an image into a blog, I delete the reference to the image page and link directly to the image.  Is this an effective way to deal with the is problem?  Is there a better approach? Best,
Technical SEO | | ChristopherGlaeser
Christopher0 -
Shutting down a site, where do I 301 it?
I'm working with a few international sites that we are going to collapse into one main site. Our current plan is to 301 the 4 other sites into our main site home page. Is this ok? Is there a better way to do this? Thanks
Technical SEO | | MarloSchneider0 -
If you are organizing the site structure for an ecommerce site, how would you do it?
Should you use not use slashes and use all dashes or use just a few slashes and the rest with dashes? For example, domain.com/category/brand/product-color-etc  OR  domain.com/anythinghere-color-dimensions-etc Which structure would you rather go for and why?
Technical SEO | | Zookeeper0 -
Site being indexed by Google before it has launched
We are currently coming towards the end of a site migration, and are at the final stage of testing redirects etc. However, to our horror we've just discovered Google has started indexing the new site. Any ideas on how this could have happened? I have most recently asked for robots.txt to exclude anything with a certain parameter in URL. Is there a chance this, wrongly implemented, could have caused this?
Technical SEO | | Sayers0 -
How should I structure a site with multiple addresses to optimize for local search??
Here's the setup: We have a website, www.laptopmd.com, and we're ranking quite well in our geographic target area. The site is chock-full of local keywords, has the address properly marked up, html5 and schema.org compliant, near the top of the page, etc. It's all working quite well, but we're looking to expand to two more locations, and we're terrified that adding more addresses and playing with our current set-up will wreak havoc with our local search results, which we quite frankly currently rock. My question is 1)when it comes time to doing sub-pages for the new locations, should we strip the location information from the main site and put up local pages for each location in subfolders? 1a) should we use subdomains instead of subfolders to keep Google from becoming confused? Should we consider simply starting identically branded pages for the individual locations and hope that exact-match location-based urls will make up for the hit for duplicate content and will overcome the difficulty of building a brand from multiple pages? I've tried to look for examples of businesses that have tried to do what we're doing, but all the advice has been about organic search, which i already have the answer to. I haven't been able to really find a good example of a small business with multiple locations AND good rankings for each location. Should this serve as a warning to me?
Technical SEO | | LMDNYC0 -
Pros & Cons of deindexing a site prior to launch of a new site on the same domain.
If you were launching a new website to completely replace an older existing site on the same domain, would there be any value in temporarily deindexing the old site prior to launching the new site? Both have roughly 3000 pages, will launch on the same domain but have a completely new url structure and much better optimized for the web.  Many high ranking pages will be redirected with 301 to the corresponding new page. I believe the hypothesis is this would eliminate a mix of old & new pages from sharing space in the serps and the crawlers are more likely to index more of the  new site initially. I don't believe this is a great strategy, on the other hand I see some merit to the arguments for it.
Technical SEO | | medtouch0 -
Are lots of links from an external site to non-existant pages on my site harmful?
Google Webmaster Tools is reporting a heck of a lot of 404s which are due to an external site linking incorrectly to my site. The site itself has scraped content from elsewhere and has created 100's of malformed URLs. Since it unlikely I will have any joy having these linked removed by the creator of the site, I'd like to know how much damage this could be doing, and if so, is there is anything I can do to minimise the impact? Thanks!
Technical SEO | | Nobody15569050351140
