What is the best SEO tool for tracking local rankings
-
Hi
Can anyone recommend what they think the best tool is to track local rankings. I want to manage several small businesses' visibility and I am not sure which one is the best. I have been told that "Bright local" and "SEO PowerSuite" are the best in the business. Is that true? or is there something better out there
Thanks
-
If you want to track your rankings rather than doing competitor analysis, according to me SEMRush is the best.
Cause you can track keyword ranking on local based (city level), national based and global based as well. It's really essential after the pigeon update.
-
I've only ever used Moz Pro to track local rankings against local competitors, etc. I have nothing bad to say about it. I get everything I need. But then again, I've never used anything else.
What do other tools have for local rank tracking that Moz doesn't offer? (Genuine question. I'm curious what I may be missing out on.)
-
We use SEO PowerSuites Rank Tracker program and have been for some time.
They list local listing positions in brackets and display a little map icon next to the number so its easy to distinguish which of your keywords are ranking in local positions.
They have also added a new feature recently which allows you to change the location of which you are searching in (like you use to be able to do in Google before they removed it) so you can check the results depending on the location of the searches.
I have never used any other program so I don't have anything to compare it to but it does what we need it to do so don't feel the need to change!
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Think the Distance Algorithm Has Less Weight for Local Service Related Businesses?
Hey guys, I wish Rand could answer this question, because I know he figured all of this out, or has at least thought about it at least once. Basically, I want to understand exactly how the local algorithms work. Do you think the Distance algorithm works differently for service related businesses that don't offer services directly to your car, or other moveable assets? (motorcycles, lawnmowers, small engines) For example, construction companies. We all know how boring their offices are. No one wants to go to one unless there has been a problem or to pay a bill, say at Trugreen or something. They don't sell products, and who wants to go to some construction company that will likely just be a receptionist and maybe a field manager on his lunch break with some field reps rotating in and out during the day getting new leads and entering sales? That's uncomfortable. Why not just call them? So, do you think Google's local algorithms know that and put less weight on businesses that fall into that category? Car shops, small engine repair, and say shoe repair shops are different because you have to bring them something to fix. Stores that sell products are different because you have to go shopping and pay them to take the products home. But remodeling companies, marketing agencies, etc. probably don't get a lot of foot traffic. (And it's because we know we can handle it on a phone call.)
Local SEO | | everysecond0 -
What is the 2020 Google ranking weight for EMD (exact matching domains)
I know EMD's ranking factor have been significantly reduced in the past decade, but do you think it can help at all in 2020? Thanks, Ryan
Local SEO | | RyanMeighan0 -
What's the best approach to deleting a location page ?
We have several locations that moved to be under a parent location. Should I do a 404 redirect or a 301 redirect to parent page where they can find information about the location they are searching for.
Local SEO | | lina_digital0 -
Is dynamic keyword insertion a viable local SEO tactic/strategy for your content?
Hi mozzers, I have a meeting tomorrow with the dev team to discuss about dynamic keyword insertion implementation on a new site. This site currently holds 40 geo specific microsites with several service pages each carrying unique content. These pages(about 400 pages) are seen by VP of marketing as hard to maintain and inconvenient when wanting to change content across these pages. The VP is looking to automate content as much as possible without hurting our local SEO efforts. The dev team will be asking me if dynamic keyword insertion could a viable strategy for these 40 locations without harming local SEO. Currently we have a robust local SEO strategy in place and wouldn't want to change it unless dynamic keyword insertion is a viable option and won't hurt all the seo efforts that are in place? If this is not a viable solution, any recommendations on any other solutions we could use to satisfy the VP? If you have used DKI for your local SEO efforts, please share your thoughts and results that you have seen. Any real case scenario data/knowledge would be really helpful. Thank you!
Local SEO | | Ideas-Money-Art0 -
Spaces between Letters and Numbers SEO question
This is a fun one - Example: Mercedes Benz is pushing to have all of there vehicle models to coincide with the world branding such as the "C300" is supposed to be "C 300" and the "E300" is supposed to be "E 300"... I have a few issues here as when I use Voice Search for "Mercedes Benz C 300" there is no way (that I know of) to add a space between the number and letter. In addition, when searching for the "C 300 for sale" Google corrects the text with "Did you mean: C300 for sale". I am seeking a way to accommodate both versions of the models WITHOUT adding the both C300 and C 300...etc. to the text on web pages. OR will Google eventually change the model names over time as Mercedes-Benz regulates the new U.S. naming convention. Tough question - any thoughts? Thank you for your help -
Local SEO | | MBS-MBA0 -
Domain Forwarding and Rankings
I recently purchased two custom domains (www.greenvillencshredding.com and www.shreddinggreenvillenc.com) that are being forwarded to a page on my site (http://www.crmi-online.com/shredding-greenville-nc.html). The purpose for this is because I am trying everything I know to get my rankings above my competitor for shredding services in our market of Greenville,NC. I thought that purchasing a custom domain might help but I have not seen any results and they are ranking in the bottom 50's. Any suggestions to help get my rankings up for my service/area? Thanks a bunch!
Local SEO | | CRMI0 -
Best approach for international multi country SEO
Hi all We're working with a client that is in the travel industry and they already have a relatively new site (setup in September 2014) which is on a .com domain We've completed a digital strategy for them and have identified 12 key markets within Europe, North America, South America and the Asia Pacific region. We have suggested an approach of setting up individual local websites for these countries and for countries in the same region sharing a common language (like USA & Canada) we're thinking to use a subdomain on the existing .com (eg. amaricas.clientdomain.com) Does this sound like a solid approach? thanks
Local SEO | | seobackbone0 -
How to Best Optimize for Multiple Cities and Services Areas?
A business with offices in 3 major cities and loads of service areas hired us to build its website. Here's my internal debate regarding local SEO: Do I build one site with a thorough sitemap that utilizes one page per city and/or region for local SEO? Do I build a primary site with a limited sitemap and a subsite for each city (e.g. companyname.com/city) that essentially replicates the sitemap from the primary site? If I go this route, the content on each page of each subsite would be unique (not copied and localized versions of the content on the primary site), but what about the keywords? For example, should each subsite use the same keywords as the primary site (e.g. companyname.com/keyword-or-phrase and companyname.com/city-name/keyword-or-phrase OR companyname.com/keyword-or-phrase and companyname.com/city-name/variation-of-keyword-or-phrase). In the end, I suppose the question is, "Should I build one site with a more thorough sitemap and single pages for each city and/or region OR should I build a site for each city with less thorough sitemaps?" Budget constraints won't allow for option C, which is build a site for each city with a thorough sitemap for each. Thank you guys in advance for whatever insight you're willing to give!
Local SEO | | cbizzle0