How can I Improve Loading Speed? - Parker Dubrule Lawyers
-
Parker Dubrule Lawyers' website at parkerdubrulelawyers.com seemed to be loading quite slow this morning (>5 Seconds). I added a lazyload plugin, minified JS and CSS, and ensured that the images were optimized---all of this seemed to help and brough it down to under 2 seconds. We are looking at more reliable hosting options for our clients---ones that are inherently faster possibly without these plugins being added to the mix. Does anyone have insight on a safe, secure, and fast hosting/server option to enhance the experience from the get go? All of the websites that we build are in Worpress.
Your help is much appreciated! Thanks!
-
Thank you for such a detailed response!
-
Thank you for your insight!
-
Hosting & DNS
It looks like the DNS response is all over the place. Sometimes it's acceptable... at ~100ms, other times not so much. A better DNS provider would be worth looking into. Amazon Route 53 or Dyn are pretty good options.
For shared hosting, I can second SiteGround. It's a solid host for lower budgets. DigitalOcean is a very solid and inexpensive VPS, but there will be less hand holding. I plan on migrating to DO in the next week or so. My current host just removed sudo privileges from their VPS accounts. I know, right!?!
Sweet, sweet PHP 7 and Redis - here I come.
Things You Can Fix Immediately
Run the site through Pagespeed Insights. Make a punch list and go from there. There's also a download link for 'optimized' resources. Usually I only take images from that. More on that later.
One of the big ones is 'Remove Render Blocking JavaScript. The quick fix is moving Web Font Loader script. and the GA script to the footer. You're halfway there, in a lot of instances.
Images
A couple of slider images are still over 200KB. If there's anything you can do to reduce that, do so. The Pagespeed Insights tool states that the home page has a couple images that could be compressed further. Even though the savings are minuscule, it adds up over requests.Fonts
One of the better performance increases can be had with fonts. Again, move your Web Font Loader script to the footer. Consider using fewer character sets. Do you really need greek-ext, cyrillic or vietnamese character sets? If not, remove them.
Another fun one is using the preconnect tag. Here's a practical guide to web font performance from an author at CSS-Tricks. Just make sure to use fonts.gstatic, instead of fonts.typonine in the code snippet. Here's a fairly detailed reason why you want to use preconnect, from Ilya Grigorik. (Seriously, follow that guy if you're not already doing so.)
CSS, HTML & JavaScript
The site appears to have unminified CSS inlined in the head of the document. That's a lot of CSS, and it probably isn't all critical path. In order to render a page as fast as possible, you need to display visible content first. Drop your various style sheets into the critical path CSS generator.
You can input your newly generated critical path CSS into Autoptimize. It's a very handy plugin that minifies HTML, CSS and JavaScript. It will also combine your CSS & JavaScript to reduce requests. Another handy feature includes, you guessed it, Inline Critical Path CSS.
You will likely have to remove BWP Minify, as Autoptimize handles most - if not all - of those functions. More is not better, in this instance. In fact, you should disable any caching plugin options which handle minification.
Gzip Compression & Cache Expiration
It looks like cache expiration settings aren't setup for some basic MIME types (CSS, JPEG, etc.) Consider setting up a caching plugin, such as Super Cache or Total Cache. Failing that, this is one of the better htaccess settings repos.
***Edit: One of the issues involves query strings in static resources. Here's a good resource, with a few options to handle that.
As always make these changes in a test environment. And best of luck. You'll probably be happier, with a lot of projects.
-
I use iClickAndHost, SiteGround as shared hosting. I also use Amazon EC2, Linode, DigitalOcean, Vultr as VPS. For CDN - Amazon CloudFront and S3. Everything works perfect.
But you should diagnose your hosting issues before considering switching them. Can be something temporary - DDoS, hardware failure, network overload, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can we analyze about duplication?
Howdy all, We have a few pages being hailed as copies by the google search comfort. Notwithstanding, we accept the substance on these pages is unmistakably extraordinary (for instance, they have totally unique list items returned, various headings and so on) An illustration of two pages google discover to be copies is underneath. in the event that anybody can spot what may be causing the copy issue here, would especially see the value in ideas! Much appreciated ahead of time.
Technical SEO | | camerpon090 -
Consolidating 301 Redirects to Decrease Page Load Times - Major Concerns?
Hello, I am being pushed to consolidate our over 6k redirects that have accumulated over the course of 4 years. These redirects are one of the many factors causing extensive load times for our website. Many to most or over a year old, have not been used, or simply redirect back to the home page. Other than looking to keep the pages that have external links (also looking for recommendations/tools), are there other best practices from an SEO stand point to ensure there are no major hits to our website. A little more info, I am looking to pair 6K down by Removing all Redirects that have not been used Removing all redirects that are over 1 yr+ Remove all redirects that redirect to simply the home page or a smaller big bucket subfolder
Technical SEO | | Owner_Account
This should take the number from 6K to around 300. Are there any major concerns? Pat0 -
What can be the cause for difference in local rankings between mobile and desktop?
I have a site that ranks differently for the same search term on mobile and desktop computer. I'm based in Glasgow, and the search term is (I've replaced the term with X's) XXXXXX XXXXX Glasgow Searching from a location in Glasgow: Desktop: Snackpack : 2, Organic : 6
Technical SEO | | johanisk
Mobile: Snackpack: 1, Organic : 10 I'm keen to improve on the Organic positions as this term is a lead generating one for me. My site is mobile friendly and scores 69/100 on the speed test. Do you think bumping the pagespeed well "into the green" would help improve it's position? Is there anything else I should look at?0 -
How GOOGLE can re-index my site as possible as?
I have facing the question about re-indexing in the google search engine, the case is: i have changed my site meta description but google indexed display part description why?? my site is http://www.green-lotus-trekking.com/everest-base-camp-trek/ whats the problem in meta tag description? Please let me know about this?
Technical SEO | | agsln0 -
Auto-loading content via AJAX - best practices
We have an ecommerce website and I'm looking at replacing the pagination on our category pages with functionality that auto-loads the products as the user scrolls. There are a number of big websites that do this - MyFonts and Kickstarter are two that spring to mind. Obviously if we are loading the content in via AJAX then search engine spiders aren't going to be able to crawl our categories in the same way they can now. I'm wondering what the best way to get around this is. Some ideas that spring to mind are: detect the user agent and if the visitor is a spider, show them the old-style pagination instead of the AJAX version make sure we submit an updated Google sitemap every day (I'm not sure if this a reasonable substitute for Google being able to properly crawl our site) Are there any best practices surrounding this approach to pagination? Surely the bigger sites that do this must have had to deal with these issues? Any advice would be much appreciated!
Technical SEO | | paul.younghusband0 -
Off-page SEO and on-page SEO improvements
I would like to know what off-page SEO and on-page SEO improvements can be made to one of our client websites http://www.nd-center.com Best regards,
Technical SEO | | fkdpl2420 -
I know I'm missing pages with my page level 301 re-directs. What can I do?
I am implementing page level re-directs for a large site but I know that I will inevitably miss some pages. Is there an additional safety net root level re-direct that I can use to catch these pages and send them to the homepage?
Technical SEO | | VMLYRDiscoverability0 -
What has to be changed to improve rank?
What has to be changed to improve rank? We had "hip hop jewelry" keyword for a while, position 4. All of the sudden it dropped for position 6 and never went back. We did some on page optimization and got couple of links here and there... but so far we still at position 6. Please suggest us what has to be done?
Technical SEO | | DiamondJewelryEmpire0