Referral issue in Google analytics
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We have an eCommerce website that counts paypal as a referral source in Analytics.
The site takes people to Paypal to make a payment and then back to the website to a Thank You page once that payment has been made.
Due to this, Analytics sees this as a conversion that has come from Paypal, and also records it as a referral source, when we know this is not really the case. This also distorts the data in analytics and prohibits us from clearly seeing which channels sales have come from.
Is there anyway in Analytics to include Paypal as a part of the website so that it does not record Paypal as a separate referral website?
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Thanks Peter and John, your answers were helpful and assisted us to resolve our issue!
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Gavo,1. Does you PayPal account have your Google Analytics tracking code on it? That's the first step, which may not be possible to implement.
2. If you get GA on the PayPal account, then you will have to pass cookies using the Auto Linker in Universal GA and exclude referral traffic from PayPal in the exclusions list like Peter suggested.
https://support.google.com/analytics/answer/1034342?hl=en
3. Even if you get this setup, I'm not sure it will work the way you want because you are going from your domain, to PayPal, and back to your domain. That 3 step process seems like it would break every time.
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You need to exclude PayPal from GA tracking:
https://support.google.com/analytics/answer/2795830?hl=en
https://docs.shopify.com/manual/settings/general/google-analytics#exclude-referrer-domainsBecause this broken your statistics. On links you can find how to make it.
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