What affect do reviews have?

[AHC_SEO]

Hello all.

Currently, I am seriously considering including a customer reviews panel on the product pages of my ecommerce site. Does anyone have any previous experience, bad or good. Also, what sort of affect do positive/negative reviews have on search engine rankings.

Your advice would be greatly appreciated.

[AHC_SEO]

Thanks Ria and Patrick...thumbs up for you both. Definitely seems worth doing. Hadn't thought of it from a fresh content perspective. Totally relate to not buying a product without looking at reviews first, good ratings are very powerful.

[PatrickDelehanty]

Hi there

There are a couple benefits here:

Review Schema - Schema when it comes to reviews helps with rich snippets. It's also shown that pages with Schema rank better in search results which helps your organic visibility. Don't forget product Schema as well!

Increasing Chances of Conversion - I can't tell you how often I look at reviews of products before I buy them. People want to know other people who purchased items had a great experience with not only the product, but the company as well. These are all trust signals, and it's important to users and customers. Remember to not only look at this from the product standpoint, but the company standpoint as well.

I would say the better the review the more click throughs you will have from search, and the worse the review the less. Remember, Google just displays what reviews it finds on your site and other sites like Yelp. It's up to you and your company to provide nothing less than a stellar experience. If you can do that, you'll have no issue!

Hope this helps! Good luck!

[Ria_]

I've only had good experiences from this. It's an opportunity for user-generated content that keeps the page "fresh" (with natural usage of the products keywords) for Google. And the reviews themselves provide customers with a trust factor for the product which can encourage more sales on the page.