When I click on organic search, the biggest drop is on keyword "not provided". What does this mean?
-
I am trying to identify the reason for the drop in organic search.
-
Can only agree with what Peter is saying.
In addition to the resources mentioned by Gaston - there is also a very nice post on Moz blog on how to retrieve all the data from the Search Console (but you shouldn't be afraid of installing Python): https://moz.com/ugc/how-to-get-the-data-you-need-from-googles-search-analytics-api
Sorry for abusing the Moz q&a for some self promotion
If you have a sudden drop in traffic - don't forget to check if your tracking code is still present on all your pages (you could use Screaming Frog to do that - http://www.seerinteractive.com/blog/screaming-frog-to-verify-google-analytics/
Dirk
-
As i explain you here:
https://moz.com/community/q/on-google-analytics-under-search-queries-the-most-popular-query-is-not-set-how-do-i-find-out-what-this-is
only reliable source for information is Search Console.BUT - data in SC is showed with few data behind. For example - today Jan 28 i see data up to Jan 24. So wait few days and you can see drop identified with pages, queries and type (web/image/video) and much more.
In GA you can switch primary dimension to "Landing page" (in same Organic Keywords section) and see is drop sitewide or for specific pages.
Also see changes in algorithms here:
https://moz.com/google-algorithm-change
and try to match algo changes with your traffic increasing or sudden drops. -
Hi,
The "not provided" is a metaphor that Google Analytics uses in order to not show some of the info.
There were some people (lots ) that said it was because of the privacy, other because of google didn't want you to know.Any way, the trick is to link thw Search Console (used to be WebMasters Tools) to the Google Analytics account. Remember that SC only shows data until 2 days ago.
Also, here you have some articles that might help you to understand:
How to Unlock Your ‘Not Provided’ Keywords in Google Analytics - KissMetrics
How to Analyze Google Analytics (not provided) Data - Moz Blog
Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data - Moz Blog
When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Rand FishkinHope it's useful.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Avg Page Load Time (sec) Comppared to site average - what does it mean?
Hi All, In google analytic In Site Speed -> Page Timings we have two columns a) Page Views & b) Avg Load Time (sec) compared to site average. Now in "b" column I am able to below % one in green and another in brown so what does it mean? Can anyone please explain me? Image attached Thanks! bNbBA
Reporting & Analytics | | amu1230 -
Webmaster Tools Average keyword position
Hello! For the last month i have notices a drastic change in Avg.position for a keyword on my clients site http://livoart.lv keyword: "kapu pieminekļi". According to webmaster tools it went from 13 to 4-2. The problem is that in orgranic search i keep seeing the keyword on the second page and the CTR of the keyword did not change at all. Why would webmaster tools show false data?
Reporting & Analytics | | AlexElks0 -
Search traffic hit after switching magazine to subdomain
Hi there, I'm fairly new at all of this and would appreciate any help with understanding why our website has taken a hit in traffic. We curate an online magazine, which was previously accessible through: forensicoutreach.com. It was receiving about 2,000+ unique visitors per day up until a week ago, when we changed a few things. However, the magazine doesn't reflect what our business does, so we created a product-focused web presence on forensicoutreach.com, and moved the magazine (which everyone loved) to library.forensicoutreach.com (DA 37, PA 1). We thought separating the properties was a good idea, but now I'm not so sure. Our traffic on library.forensicoutreach.com is 1,500 (so 500 less than usual!) and our main property has about 56 unique visits a day. It's pretty substantial. A few questions: 1. If we move the library to forensicoutreach.com/library, will that make any difference? 2. Where did we go wrong here and how can we fix it? Any help would be appreciated. Thanks.
Reporting & Analytics | | shivaniseos1 -
Search Keywords, Meta Keywords and Meta Descriptions; Keeping Webmaster Tools Current
What are Search Keywords, Meta Keywords and Meta Descriptions? What exactly is the difference between them and which one is more important? In regards to Webmaster Tools, if we delete a page or a product, it still shows up in Search Analytics. How can we update Webmaster Tools so as to keep it current with our website? Lastly, again in regards to Webmaster Tools, in Search Analytics. At the moment we put relevant queries into the Meta Description of low ranking pages, in order to raise the position of the page. Is this the right way to handle queries? Should we be putting the queries into the Meta Description or the Meta Keywords?
Reporting & Analytics | | CostumeD0 -
Google's Not Provided - What can I see and what can't I?
Hi Guys, I've been looking into my company's analytics's data recently to establish where most of our traffic is coming from. More so, I want to get an indication of the percentage of organic traffic that is coming from branded and none branded terms. Not provided takes up 80% of my organic traffic and the vast majority of keywords that are provided all mention the brand name. Does analytics's provide you with all of your branded traffic but just block others that it doesn't want you to see? Or is it just coincidence that the majority of the terms I can see are all branded? I am just trying to establish how strong our brand is and how much traffic the brand name brings against none brand terms. All help is appreciated! Thank you!
Reporting & Analytics | | Sandicliffe1 -
My own brand searches stopped appearing in google
Hi everyone, I've never asked a question here before, so go easy on me 🙂 I've noticed recently that my site is not showing up for my own brand searches anymore, and that my organic google results are way down. For example, it used to be if you would search for "grouvee kings quest 6" you would either see http://www.grouvee.com/news/kings-quest-6-retro-rerun-playthrough-part-1/63/ or http://www.grouvee.com/games/kings-quest-vi-heir-today-gone-tomorrow/69/ show up first in google. Now they're nowhere to be found. Here's another example. If you would search for "grouvee mass effect 3" you'd either see http://www.grouvee.com/games/mass-effect-3/75/ or http://www.grouvee.com/news/mass-effect-3-lets-take-the-earth-back/136/ show up first in google. Once again, nowhere to be found. I could go on with several other examples, but I don't really know what I've done. I 301 redirected 2 pages a few weeks ago because I added a /reviews/ structure to my site and needed to move a couple of pages that used to be under /news/ over to the new section, but those shouldn't have had anything to do with the pages I referenced above. I haven't done any link building really. I submit some of my articles occasionally to places like reddit or n4g, but that's about it. Anyone have any tips or things I should be looking at?
Reporting & Analytics | | petecorsaro0 -
Drop in google referral traffic
Hi guys, As we know, GA shows google as traffic source in two ways: google / organic for organic searches and google.TLD / referral for everything else: google groups, base.google.com, static pages, google reader, google image search, google search appliance/mini. What we noticed is that around Oct 20th there's a huge drop of google.TLD / referral traffic to our site. Do you experience something similar? I couldn't find anything Google-related that happened around this specific date. We use GSA for our site search and I'm wondering if this could be the reason - maybe someone from our development team made changes to GSA settings that affected this traffic source. Looking forward to hearing from you! Thanks.
Reporting & Analytics | | lgrozeva0 -
What factors does the Keyword Difficulty Tool measure?
Hi Guys I am new to this community and finding loads of informative stuff here. The keyword difficulty tool looks very interesting. I think google keyword tool competetion field is based on PPC competetion? Will i be right in saying that the moz keyword difficulty tool measures top 10 ranking pages, their age, backlinks etc?
Reporting & Analytics | | SamBuck0