Treatment of domain names in content that are not actually a link
-
From PR activity we've found that lots of newspaper sites will include reference to a domain name in an article but not actually make this a link through to the domain. For example we will see text like:
For further information read the full report at www.bluewidget.com
Of course we make attempts to contact the newspaper to request they make it a link but this doesn't always achieve a result.
So the question is, does Google place any value for the identified domain in a case like this?
-
Yes I absolutely agree with EGOL. If the domain/page authority is good I would rather have a do-follow link. But on the other hand if that is not possible and the brand/domain is mentioned in context then I would be happy that is a signal for Google. Maybe small but still part of the mix.
-
I believe that these "domain mentions" are valuable.
I believe that some manufacturers benefit from them enormously. Let's say that I manufacture the Egol Widget and wholesale them to lots of other websites. When those websites publish pages selling the Egol Widget, google sees my product and my brand being mentioned on lots of retail and review sites in my industry. I think that is a powerful signal to Google that there is a lot of interest in my business and its products. I think that these domain mentions cause my content to perform better in the search results.
This is all opinion. Just sayin'. Maybe someone else agrees.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is content on widget bar less 'seo important' than main content?
hi, i wonder if content on widget bar less 'seo important' than main content.. i mean, is better to place content and links on main cotent than on wordpress widget bar? What are the pros and cons? tx!
Technical SEO | | Dreamrealemedia0 -
Spam link? Links from linguee
Hi Everyone My site received a notification of unnatural links in Webmaster Tools and the site has had a penalty applied. I can see there are a lot of links from a site : linguee.com .de. nl. ect ..more than 30k of them! I am not sure where did those links come from! The suddenly appeared over the weekend. Does anyone has similar experience before and any suggestion? Thanks Ricky
Technical SEO | | SEO-SMB0 -
Too many links? Do links to named anchors count (ie page#nameanchor)?
Hi, I have an internal search results page that contains approx 200 links in total. This links to approx 50 pages. Each result listing contains a link to the page in the format /page.html and also has 3 more links (for each listing) to named anchors within the page. eg /page.html#section1, /page.html#section2, /page.html#section3 etc. Should i remove the named anchors to keep my links per page under the Seomoz suggested max of 100? Will it impact crawl-ability or link juice being passed? Thanks in advance for your response.
Technical SEO | | blackrails0 -
Moving content between two separate domains...
Hello I am looking for advice regarding moving content from one site to another. We have two websites: Site 1: E-commerce site, with content weaved in throughout the visitor journey.
Technical SEO | | DJR1981
Site 2: Blog-style site, used to archive magazine (which we own) articles online. Both sites exist on completely separate domains. Over time, Site 2 has received a lot less attention due to a change in our business objectives. As a result of this, this site is not as up-to-date as it could be and we're now starting to think about winding the brand down. However, some of the content (mostly feature-pieces, reviews etc) on Site 2 is really good and it would be a shame to just see such high quality stuff disappear into the ether. Ideally, we would like migrate some of the content on Site 2 to Site 1. The reasons for this are mostly to improve things from a visitor perspective, but also to gain any positive SEO points from adding such pieces to our main domain. I've had a look through and a lot of the articles from Site 2 are indexed. Is it going to be a case of selecting the pieces I want and then adding a 301s to those pages so they're no longer found/visable before re-publishing them on Site 1? Sorry if this is a bit of silly question, just wanted some advice to ensure I go about it the right way. Thanks!0 -
Domains and subdomains
When I started a campaign for my message, I got the message: "We have detected that the domain www.vamospaella.com and the domain vamospaella.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here." I wasn't sure whether I had said it was a subdomain when in fact it was a domain (or the other way round), so I started another campaign for the same website using the other option and the message didn't come up. However, I still don't understand what you meant by this and whether it's an issue. When I search for my website in Google, it shows as vamospaella.com when other websites come up as www. and then their domain name. If it is a problem, is it to do with my hosting package and how it's set up or is it to do with my local site on my computer? I did ring my web host, 1&1, but they said they couldn't see a problem. Please can you let me know how I can resolve this as my ranking is still quite low in Google and I'm not sure why. If it is because of "twin domains", then will Google see my content as duplicated and keep me low in their rankings? I'm new to SEO and not a website novice, so please answer in lay terms! Thanks Melissa
Technical SEO | | melissa10 -
Is Buying Domains Good For SEO? Can I 301 redirect domains to an Original website?
I have a friend that purchased multiple domains related to their website. Each of these domains have the back ground of the original website and irrelevant content on them. Is is possible to redirect the various domains to certain pages on the original website. For example if the website is www.shoes.com and they purchased domains such as www.leathermensshoes.com and a few others related to the website. Is it SEO friendly to link the domains purchased to the original website?
Technical SEO | | TSpike10 -
What should I do about links coming in that are from link farm type sites?
I just noticed two back links to a couple of sites around pharmaceuticals/attorneys. The one link is to a chinese site with url: http://e.lifestyle.com.cn/fashionweekly/nzj/353093_2.shtml, and the other is to a site called Adroo: http://adroo.com/us/?view=list&list_id=104154&lang=en. Both appear to be some type of link farm sites, one has come in as a nofollow (surprise, you can buy "ads" on their site, both have decent DA. There is no reason for them to link to theses sites, should I find a way to stop the link? Also, on one of the sites we had a dmoz link and it is not showing in OSE? Link is still open in dmoz though. Thanks for any input.
Technical SEO | | RobertFisher0 -
Does google recognize original content when affiliates use xml-feeds of this content
Hi, Concerning the upcoming (We're from the Netherlands) Panda release: -Could the fact that our affiliates use XML-feeds of our content effect our rankings in some way -Is it possible to indicate to google that content is yours? Kind regards, Dennis Overbeek dennis@acsi.eu | ACSI publishing | www.suncamp.nl | www.eurocampings.eu
Technical SEO | | SEO_ACSI0