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Whats the best way to separate Google Shopping from regular organic traffic in analytics?

Reporting & Analytics

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DavidKonigsberg last edited by

whats the best way to separate Google Shopping from regular organic traffic in analytics?
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KT684 @Cyle last edited by

David, Cyle is right on. To expand, you can also set the remaining parameters to your sites Categories, Brands, Product-Type etc. for further segmentation.
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Cyle last edited by

One way is to attach the utm parameter on the end of your product URLs in your Google Shopping Feed. Use Google URL Builder to do this: http://www.google.com/support/analytics/bin/answer.py?answer=55578 , this will put the traffic that comes to your site via Google shopping into a campaign. This takes longer to set up, but it makes segmenting the traffic from Google Shopping way easier.

Good Luck
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