What can cause for a service page to rank in Google's Answer Box?
-
Hello Everyone,
Have recently seen a Google result for "vps hosting" showing service page details in Answer Box.
I would really like to know, what can cause a service page to appear in the Answer Box? Have attached a screenshot of result page.
-
Thanks Erica. I appreciate your thought on this.
But I think, my question is still unanswered. Because answer box should come up with such content that contains answer to the users question or information that can help user to get answer out of it. But here, it is showing up a product page which does not even answer the users query although it is promoting someone's product in answer box...:-)
Can we consider this as technical bug?
-
Google can, for the most part, tell the difference between product pages, blogs, etc. With answer boxes, they are looking for the best and easiest answer to the query and they don't really care that it's a services page, not a product page. In most cases, a page that doesn't sell anything is going to be better for Google since they are making any money off that sale and the whole idea of the answer box is that you never leave Google because you got your answer.
-
Thanks for the quick response Patrick,
But I am already aware of things that can help Google to understand and bring up your content in Answer Box. I would rather like to know, How service page can appear there?
Or Google is not yet able to differentiate between product page content and informative blog content...One more thing, Its not my content in answer box....
-
Hi there
There are two great resources you should read on answer boxes:
Google Answer Boxes: The What, Why and How (SEW)
Optimizing For The Google Quick Answers Box (SEL)From the looks of things - you structured / formatted your information properly and Google found the content valuable enough to return in results. Consider this a great thing! I would suggest attempting to do the same across other services / products you have to have these other pages pop up in the same way. Have you seen a better CTR or conversion rate because of this?
Very interesting! Congrats!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages excluded from Google's index due to "different canonicalization than user"
Hi MOZ community, A few weeks ago we noticed a complete collapse in traffic on some of our pages (7 out of around 150 blog posts in question). We were able to confirm that those pages disappeared for good from Google's index at the end of January '18, they were still findable via all other major search engines. Using Google's Search Console (previously Webmastertools) we found the unindexed URLs in the list of pages being excluded because "Google chose different canonical than user". Content-wise, the page that Google falsely determines as canonical instead has little to no similarity to the pages it thereby excludes from the index. False canonicalization About our setup: We are a SPA, delivering our pages pre-rendered, each with an (empty) rel=canonical tag in the HTTP header that's then dynamically filled with a self-referential link to the pages own URL via Javascript. This seemed and seems to work fine for 99% of our pages but happens to fail for one of our top performing ones (which is why the hassle 😉 ). What we tried so far: going through every step of this handy guide: https://moz.com/blog/panic-stations-how-to-handle-an-important-page-disappearing-from-google-case-study --> inconclusive (healthy pages, no penalties etc.) manually requesting re-indexation via Search Console --> immediately brought back some pages, others shortly re-appeared in the index then got kicked again for the aforementioned reasons checking other search engines --> pages are only gone from Google, can still be found via Bing, DuckDuckGo and other search engines Questions to you: How does the Googlebot operate with Javascript and does anybody know if their setup has changed in that respect around the end of January? Could you think of any other reason to cause the behavior described above? Eternally thankful for any help! ldWB9
Intermediate & Advanced SEO | | SvenRi1 -
Is Chamber of Commerce membership a "paid" link, breaking Google's rules?
Hi guys, This drives me nuts. I hear all the time that any time value is exchanged for a link that it technically violates Google's guidelines. What about real organizations, chambers of commerce, trade groups, etc. that you are a part of that have online directories with DO-follow links. On one hand people will say these are great links with real value outside of search and great for local SEO..and on the other hand some hardliners are saying that these technically should be no-follow. Thoughts???
Intermediate & Advanced SEO | | RickyShockley0 -
Can I tell Google to Ignore Parts of a Page?
Hi all, I was wondering if there was some sort of html trick that I could use to selectively tell a search engine to ignore texts on certain parts of a page. Thanks!
Intermediate & Advanced SEO | | Charles_Murdock
Charles0 -
Knowledge Graph Quick Answer Box: Is there anything we can do to get our content to appear there?
Hi everyone, The quick answers box can be really helpful for searchers by pulling through content which answers their question or provides a clear description of an item or entity. Our client appeared in the quick answer box for a period of time with their description of a product, but have since been replaced by one of their competitors. Previously, the answer was provided by Wikipedia. Is there anything we can do to help get our client's content back in there? We've been looking at possible structured data we can use but haven't found anything. Also suggesting our client ensures they have a paragraph within their copy which is a clear, concise description of the product that Google can pull. Can anyone give any suggestions? Thanks Laura
Intermediate & Advanced SEO | | tomcraig860 -
How to remove my site's pages in search results?
I have tested hundreds of pages to see if Google will properly crawl, index and cached them. Now, I want these pages to be removed in Google search except for homepage. What should be the rule in robots.txt? I use this rule, but I am not sure if Google will remove the hundreds of pages (for my testing). User-agent: *
Intermediate & Advanced SEO | | esiow2013
Disallow: /
Allow: /$0 -
Is there any SEO advantage to sharing links on twitter using google's url shortener goo.gl/
Hi is there any advantage to using <cite class="vurls">goo.gl/</cite> to shorten a URL for Twitter instead of other ones? I had a thought that <cite class="vurls">goo.gl/</cite> might allow google to track click throughs and hence judge popularity.
Intermediate & Advanced SEO | | S_Curtis0 -
Can you appear in both Google local and universal results on the page?
I have a client that ranks 2nd for a google local result, and the local results are the first set of results being displayed, making it in fact the 2nd result on the page for the keyword. There aren't any blended results on this page, it's straightforward local results, then universal results directly after. They are concerned that they are not appearing in the universal results high enough (they're on page 5 with a different url than the homepage). I'm not sure why their #2 local ranking isn't good enough since those are consistently the same results, but I have to ask; Can you appear in both local and universal results on the same page?
Intermediate & Advanced SEO | | MichaelWeisbaum0 -
Charity project for local women's shelter - need help: will Google notice if you alter the document title with Javascript after the page loads?
I am doing some pro-bono work with a local shelter for female victims of domestic abuse. I am trying to help visitors to the site cover their tracks by employing a document.title change when the page loads using JavaScript. This shelter receives a lot of traffic from Google. I worry that the Google bots will see this javascript change and somehow penalize this site or modify the title in the SERPs. Has anyone had any experience with this kind of javascript maneuver? All help would be greatly appreciated!
Intermediate & Advanced SEO | | jkonowitch0