Best practices for lazy loading (content)
-
Hi all,
We are working on a new website and we want to know the best practices for lazy loading of google for content.
My best sample is: bloomberg.com , look at their homepage.Thank y'all!
-
Hi John! In order to get you an answer that directly relates to what you're trying to do, would you be able to give us more information about your goals with this? As in, what sorts of pages, specifically, you're intending to implement lazy loading on? And as Sergey asked, is it for the site to load faster for users? For overall user experience?
-
Hey Sergey,
I'm looking for a solution for laziloading and not for pagination in lazy-loading.....thanks anyway..
-
Hi John,
First of all - the Google Webmaster Blog has written about infinite content (although not specifically lazy loading) here. Might be worth checking out.
Second, my question to you would be what is your goal with implementing lazy loading on your site? Is it for the site to load faster for users? For overall user experience?
Here is a thread on Reddit talking about this situation, I think /Twoary explains it well. Here's a quote:
"As far as I have experimented with it, it seems like they can indeed not find scroll-based lazy loading (in webmaster tools). Another possibility is onload lazyloading (first load all the content above the fold, then load the content below the fold after the onload event has fired), I have to experiment more with that.
Right now I avoid lazy loading for SEO for articles and such. The fact is that google only cares about "time to first byte". Maybe soonish they will care about "time until above the fold page is loaded". But they do not penalize for the time it takes for all of the resources to be loaded. Apart from that, google mostly cares about user experience which they measure by actual dwell time of their users.
As for the user experience, lazy loading images doesn't add that much benefit either. The browser downloads images near the top of your page first, so the above the fold content isn't downloaded any faster with lazy load. (Possibly even slower because the browser won't be able to start prefetching lazy loaded images until javascript executes.)
The only benefit I see right now is for reducing bandwidth usage (for your site and for mobile users). However the disadvantage will be that your images probably won't rank as well (even if you use pagination/a sitemap.)
OTOH, lazy loading other heavy content such as videos, iframes and ads may be much more beneficial because those actively make the page more sluggish."
-
Yes, I'm using wordpress.
-
Are you using a CMS? There are some great plugins for various different platforms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Footer Content Issue
Please check given screenshot URL. As per the screenshot we are using highlighted content through out the website in the footer section of our website (https://www.mastersindia.co/) . So, please tell us how Google will treat this content. Will Google count it as duplicate content or not? What is the solution in case if the Google treat it as duplicate content. Screenshot URL: https://prnt.sc/pmvumv
Technical SEO | | AnilTanwarMI0 -
Is content on widget bar less 'seo important' than main content?
hi, i wonder if content on widget bar less 'seo important' than main content.. i mean, is better to place content and links on main cotent than on wordpress widget bar? What are the pros and cons? tx!
Technical SEO | | Dreamrealemedia0 -
Content on subdomain...
We recently moved our Wordpress site to a new host (WPEngine). We had forums on the old web host, which we need to migrate to a new forum platform (Xenforo) and integrate into the WP site. Since WPEngine only allows Wordpress on their servers, we need to install the forums at another web host, on one of our other domains. We might point to the forums through a subdomain, like this: forums.our-primary-domain.com The main reason we're re-installing the forums is for SEO value. HOWEVER, since our forum content will be on another domain, will we have an issue? If so, is there a workaround that would give us 'credit' for that content? Thanks much.
Technical SEO | | jmueller08230 -
Is using JavaScript injected text in line with best practice on making blocks of text non-crawlable?
I have an ecommerce website that has common text on all the product pages, e.g. delivery and returns information. Is it ok to use non-crawlable JavaScript injected text as a method to make this content invisible to search engines? Or is this method frowned upon by Google? By way of background info - I'm concerned about duplicate/thin content, so want to tackle this by reducing this 'common text' as well as boosting unique content on these pages. Any advice would be much appreciated.
Technical SEO | | Coraltoes770 -
What is the best practice to handle duplicate content?
I have several large sections that SEOMOZ is indicating has duplicate content, even though the content is not identical. For example: Leather Passport Section - Leather Passports - Black - Leather Passposts - Blue - Leather Passports - Tan - Etc. Each of the items has good content, but it is identical, since they are the same products. What is the best practice here: 1. Have only one product with a drop down (fear is that this is not best for the customer) 2. Make up content to have them sound different? 3. Put a do-no-follow on the passport section? 4. Use a rel canonical even though the sections are technically not identical? Thanks!
Technical SEO | | trophycentraltrophiesandawards0 -
Forget Duplicate Content, What to do With Very Similar Content?
All, I operate a Wordpress blog site that focuses on one specific area of the law. Our contributors are attorneys from across the country who write about our niche topic. I've done away with syndicated posts, but we still have numerous articles addressing many of the same issues/topics. In some cases 15 posts might address the same issue. The content isn't duplicate but it is very similar, outlining the same rules of law etc. I've had an SEO I trust tell me I should 301 some of the similar posts to one authoritative post on the subject. Is this a good idea? Would I be better served implementing canonical tags pointing to the "best of breed" on each subject? Or would I be better off being grateful that I receive original content on my niche topic and not doing anything? Would really appreciate some feedback. John
Technical SEO | | JSOC0 -
What are the SEOmoz-suggested best practices for limiting the number of 301 redirects for a given site?
I've read some vague warnings of potential problems with having a long list of 301 redirects within an htaccess file. If this is a problem, could you provide any guidance on how much is too much? And if there is a problem associated with this, what is that problem exactly?
Technical SEO | | roush0 -
Copying Content With Permission
Hi, we received an email about a guy who wants to copy and paste our content on his website, he says he will keep all the links we put there and give us full credit for it, so besides keeping all the links on the page, which is the best way for him to give us the credit? a link to the original article? an special meta tag? what? Thank you PS.Our site its much more authorative than his and we get indexed within 10min from the moment we publish a page, so I don't worry about him out raking us with our own content.
Technical SEO | | andresgmontero0