Splitting down pages
-
Hello everyone,
I have a page on my directory for example:
https://ose.directory/topics/breathing-apparatusThe title on this page is small yet a bit unspecific:
Breathing Apparatus Companies, Suppliers and ManufacturersOn webmaster tools these terms hold different values for each category so "topic name companies" sometimes has a lot more searches than "topic name suppliers". I was thinking if I could split the page into the following into three separate pages would that be better:
https://ose.directory/topics/breathing-apparatus (main - Title: Breathing Apparatus)
https://ose.directory/topics/breathing-apparatus/companies (Title: Breathing Apparatus Companies)
https://ose.directory/topics/breathing-apparatus/manufacturers (Title: Breathing Apparatus Manufacturers)
https://ose.directory/topics/breathing-apparatus/suppliers (Title: Breathing Apparatus Suppliers)Two Questions:
- Would this be more beneficial from an SEO perspective?
- Would google penalise me for doing this, if so is there a way to do it properly.
PS. The list of companies may be the same but the page content ever so slightly different. I know this would not effect my users much because the terms I am using all mean pretty much the same thing. The companies do all three.
-
Yeah, perhaps they will all naturally rank better for each term. Thats not to say they are not ranking well now I was just in the process of optimising everything I possibly can. Thanks.
-
Personally, if the list of companies os going to stay the same, I'd keep it all to one page. Google is smart enough to see the topical similarity, and the risk of appearing spammy doesn't seem worth it.
-
it all comes down to thinking about what my target customer wants
I understand that completely.
I have found that in order to please the target customer, I must first please google. Pleasing google must be done to earn visibility.
_Added after clicking the tab... _Information behind tabs is often disregarded by Google. I would get that information visible and onto the page.
-
I like the concept of what you are saying and it all fits in with what I know from past experiences but it all comes down to thinking about what my target customer wants. When someone searches for "Breathing Apparatus Companies" as an example, logically it is pretty clear what their search intent is. My 30% bounce rate and 20% exit rate (for that page) tells me that people are getting what they need. They do not seem too want an education on what it is, making sure they get information fast and accurately seems to be more important to them. If you click the info tab I have actually added some rough info, it is just hidden by default.
Please do not take this as disregarding your answer because in most cases I would agree but a directory seems to have a different issue. What do I do?
-
I don't see these pages going anywhere. They will either be filtered from the SERPs or fall victim to Panda. They might have a couple company names on them, but other than that, there is absolutely no content.
Adding a couple paragraphs about what these products are, what they are used for, and a little more about them will make these pages more visible for the queries that you are trying for, plus many more based upon the long tail keywords in your text.
If I really wanted to attack all of the terms you are targeting, I would do it with one single page, with substantive, unique, detailed content and images about the products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you build links to this page?
Hi i have ecommerce store and currently we are looking to build links to category pages like: http://www.theiconic.com.au/womens-clothing-dresses-party-dresses/ What are some natural ways to build links to a page like this? Our SEO agency has done guest posting and forums but these are not natural link building methods and against Google policy. Any suggestions on how to build natural links to these pages? Cheers.
Intermediate & Advanced SEO | | wozniak651 -
Category pages
I am a very basic question on managing categories in WordPress. We have an Android website, and we cover news, rumors, tips and tricks about new devices. We have been creating categories for the new devices or at least for the popular ones which are launched every year, and link to them internally with the hope that it would improve the page authority and ranking. For example, we have a category page for Moto X, another one for Moto X (2014) and one more for Moto X (2015). One of the reasons for creating a category was to ensure that it is easier for readers to get information about a particular device rather than going to a category page that has information about all the models. However, the problem with their strategy we're now realizing is that it means we have to build page authority for the new category page from scratch, which can take time. So we are thinking of reusing the same category for multiple models. So reuse the Moto X category page for Moto X (2016). However, we are not sure if it would be right approach as we would be linking to the same category page with different anchor texts. So while it would be good to reuse a page rather than rebuild the page authority from scratch, would we be diluting the authority for the main keyword by using it for different models. I would love to hear your thoughts on how we should be handling categories and internal links in this case.
Intermediate & Advanced SEO | | Gautam0 -
SEO - is it site or page
Hi When we're talking about SEO does the search engine only look at the whole site in general or do they look at the individual page when we're talking about SERP? So if you have a keyword "my search term" Does the search engine look at the site first or the page with the term on then rank you or is it the page then the site.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
What is the proper way to execute 'page to page redirection'
I need to redirection every page of my website to a new url of another site I've made. I intend to add:"Redirect 301 /oldpage.html http://www.example.com/newpage.html"I will use the 301 per page to redirect every page of my site, but I'm confused that if I add:"Redirect 301 / http://mt-example.com/" it will redirect all of my pages to the homepage and ignore the URLs i have separately mentioned for redirection.Please guide me.
Intermediate & Advanced SEO | | NABSID0 -
Base copy on 1 page, then adding a bit more for another page - potential duplicate content. What to do?
Hi all, We're creating a section for a client that is based on road trips - for example, New York to Toronto. We have a 3 day trip, a 5 day trip, a 7 day trip and a 10 day trip. The 3 day trip is the base, and then for the 5 day trip, we add another couple of stops, for the 7 day trip, we add a couple more stops and then for the 10 day trip, there might be two or three times the number of stops of the initial 3 day trip. However, the base content is similar - you start at New York, you finish in Toronto, you likely go through Niagara on all trips. It's not exact duplicate content, but it's similar content. I'm not sure how to look after it? The thoughts we have are:1) Use canonical tags 3,5,7 day trips to the 10 day trip.
Intermediate & Advanced SEO | | digitalhothouse
2) It's not exactly duplicate content, so just go with the content as it is We don't want to get hit by any penalty for duplicate content so just want to work out what you guys think is the best way to go about this. Thanks in advance!0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Amount of pages indexed for classified (number of pages for the same query)
I've notice that classified usually has a lots of pages indexed and that's because for each query/kw they index the first 100 results pages, normally they have 10 results per page. As an example imagine the site www.classified.com, for the query/kw "house for rent new york" there is the page www.classified.com/houses/house-for-rent-new-york and the "index" is set for the first 100 SERP pages, so www.classified.com/houses/house-for-rent-new-york www.classified.com/houses/house-for-rent-new-york-1 www.classified.com/houses/house-for-rent-new-york-2 ...and so on. Wouldn't it better to index only the 1st result page? I mean in the first 100 pages lots of ads are very similar so why should Google be happy by indexing lots of similar pages? Could Google penalyze this behaviour? What's your suggestions? Many tahnks in advance for your help.
Intermediate & Advanced SEO | | nuroa-2467120 -
Duplicate page content
Hi. I am getting error of having duplicate content on my website and pages its showing there are: www.mysitename.com www.mysitename.com/index.html As my best knowledge it only one page, I know this can be solved with some conical tag used in header, but do not know how. Can anyone please tell me about that code or any other way to get this solved. Thanks
Intermediate & Advanced SEO | | onlinetraffic0