Set-up remarketing through Analytics or Adwords?

[E2E]

I am setting up a remarketing campaign and wonder if anyone has any thoughts on whether to do this via Analytics or Adwords?  Doing it through Analytics appears to be more straight forward - and I like the idea of broadening the data set that comes from an Analytics report.  I therefore I wonder if it comes down to personal preference?  Would be grateful to any thoughts for or against.

[E2E]

Thank you for your response Alick300 - I am favoring Analytics for all the reasons you state and I really appreciate you taking the time to answer my query.

[E2E]

Thanks Tymen - I appreciate your feedback and taking the time to respond (even if my question could have been worded a little better re: the setting up of the account!).

[Alick300]

Hi,

Analytics Remarketing audiences can be created more granular level. Means Audiences can be created on the basis of Analytics Metrics and dimensions:- Visit Duration, Browser, Operating System, Country/Territory, City, and Goal Completions.
whereas through Adwordd you can create your audiences based on your pages.

Thus, it depends on you which one is better for you based on your requirements.

Hope this helps.

Thanks

[Tymen]

Hi P.

You can not run a campaign with Analytics. You can run a campaign with Adwords using data from Analytics which is a very good idea! I personally retarget on different groups; "visit shopping cart", "more than 5 min on site" "suggested target from analytics" etc...

Good luck!

Tymen